/PRZWT/December 16, 2024 Chongqing - On December 3, under the guidance of the China Optical Association and the Chongqing Economic and Information Commission, the "China Optical Science and Technology Magazine" and the Fengjie County Ecological Industrial Park Management Committee, organized by China Mirror Media (Chongqing) Co., Ltd. and Fengjie County Optical Association, the final of the "Shicheng Mirror Color · National Style Art Rhyme 2024 National Style Glasses Design Competition" was held in the Multifunctional Hall on the 4th floor of the Shicheng Huangting Hotel in Fengjie County, Chongqing.
Xu Tong, Associate Professor of Product Design at the School of Design of the Central Academy of Fine Arts, Graduate Tutor of Intellectual Property IP Design, Ye Dingkan, President of Chongqing Optometry Association and Chairperson of Chiba Eyewear Chain Co., Ltd., Chairperson of Sichuan Optical Chamber of Commerce and Chairperson of Chengdu Dongda Eyewear Co., Ltd. Yang Yimi, Vice Chairperson of China Optical Association, He Wei, General Manager of Beijing Daming Eyewear joint stock company, Executive Vice President of Ruian Optical Chamber of Commerce, CEO of Ruian Huatu Eyewear Design Company An Jinjie, Chairperson of Xintianhong Optical Co., Ltd. Hong Zuonan, Editor-in-Chief of China Eyewear Science and Technology Magazine Luo Ping, Executive Deputy General Manager of
Cheng Zhiqiang, deputy secretary general of Fengjie County Optical Association, and other guests attended the event.
The beauty of the national style is conveyed in the design language, injecting new vitality into the innovation of the industry. The competition lasted for two and a half months and attracted 164 designers and vocational college students from across the country to participate. A total of more than 200 works were collected, 74 of which entered the online review stage of experts. Finally, 32 glasses design works won awards, and 10 works entered the offline finals.
At the finals, 10 finalists took to the stage to display their works according to their categories and numbers. From the elegant and elegant "Ancient Rhyme" to the Zen-like "Water Pavilion Fragrance", from the subtle and introverted art of pipa to the artistic charm of tenon joint aesthetics, the contestants integrated the essence of traditional culture into modern eyewear design with rich design language, outlining a poetic picture of ingenuity and aesthetics, demonstrating the perfect fusion of innovation and practicality.
Finally, the expert jury based on the innovative value, practical value, aesthetic value, market value, etc., selected 2 Guoyun Huazhang Awards (1 in the student group and 1 in the professional group), 6 Guoyun Elegance Awards (3 in the student group and 3 in the professional group), and 2 Creative Individual Awards and Star Art Awards (1 in the student group and 1 in the professional group).
At the event site, the judges commented on the innovative value and market potential of the works, saying that the works of the contestants in this competition deeply integrate commercial value and cultural value, both "receiving" and "releasing", focusing on the story and collection of design, digging deep into the spirit of traditional culture, integrating design into life, showing the love and respect of contemporary designers for Chinese culture.
Glory blooms, national style design shines brightly
Industry Focus Inheritance and Innovation
In recent years, Fengjie has taken the eyewear industry as the main direction of ecological industry, with high-starting planning, high-efficiency investment promotion, and high-standard construction, and integrated the development of the eyewear industry into the local economic blueprint. By focusing on the whole industrial chain of R & D design, production and manufacturing to market sales, it has successfully established Chongqing Eyewear Characteristic Industry Demonstration Base, Chongqing City and County Collaborative Investment Demonstration Base, and Chongqing Small and Medium-sized Enterprise Characteristic Industrial Cluster (Eyewear Industry), and the cluster effect has become increasingly prominent.
The total number of votes in this event 220,000, which fully reflects the broad market potential of Guofeng glasses design. The successful holding of the event not only unearthed a group of talented designers for the glasses design industry, but also promoted market innovation based on culture. Through the new field of Guofeng glasses design, Fengjie glasses industry chain is gradually moving towards branding and ecology, and making great strides towards building a modern glasses industry system.
The road of national style, walking sonorous. "Poetry City Mirror Color · National Style Art Rhyme" is not only an event, but also a practice of cultural inheritance and innovation. It takes traditional culture as the core and design language as the bridge, opening up new possibilities for the eyewear industry, and injecting new momentum into the future of the industry. In the future, the Guofeng eyewear design competition will continue to tap the contemporary value of traditional culture, inspire more designers to take innovation as the pen and culture as the soul, paving a broader path for the high-quality development of China's eyewear industry....
