/PRZWT/Harbin, December 6, 2024 - "Ice and Snow Red Sausage Asian Taste", on November 23, 2024, the century-old Qiulin Ridos was held at the JW Marriott Hotel in Songbei District - "Harbin 2025 9th Asian Winter Games Official Cooked Food Products Non-Supplier Signing Conference", aiming to provide Harbin Asian Winter Games, athletes, and global tourists with cooked food and other product support, so that more people can feel the charm of Harbin's "ice and snow culture", "Russian architecture", and "food culture", and convey Chinese taste and urban enthusiasm.
With the theme of "Dream of Winter, Love among Asia", the 9th Asian Winter Games in Harbin 2025, as a top intercontinental event, will become an important opportunity to showcase the strength of Harbin's ice and snow sports, the charm of ice and snow culture and the city's style.
The century-old Qiulin Lidaos, by providing high-quality products and high-standard services for the Asian Winter Games, highlights the host's style, shows the way Harbin people receive guests, and is a Chinese force that affects the world. It empowers the ice and snow event and uses "cultural heritage and brand story" to join hands with the city to rebuild the Longjiang "ice and snow tourism fever".
Qiulin Ridaos originated in 1900 and was born simultaneously with the construction of the Middle East Railway. In Harbin, a land where Chinese and Western cultures blend, adhering to the essence of Chinese and Russian food culture, the first authentic Harbin red sausage was created. For 124 years, Qiulin Ridaos, who "must eat in Harbin and bring in Harbin", has been accompanied by the city and has become a transmitter and witness of the city's history and culture.
At the press conference, Lin Jiaxu, general manager of Qiulin Lidos Group, said: Sports events represent sports and health and Qiulin Lidos' development concept coincide, and improving the national physique and helping sports power policy is also the responsibility and mission of local time-honored enterprises. Qiulin Lidos will fully empower the Asian Winter Games, carry out various service guarantee work, and bring Harbin's taste feast to athletes and tourists with professional products and services. It will contribute to the success of the event and help Harbin "hold a meeting and improve a city" to create a successful ice and snow event.
Brands are born of cities, and cities are proud of their brands. In recent years, Qiulin Ridos has continuously enhanced its brand influence by continuously cultivating the sports marketing track, from sponsoring the Harbin International Marathon to supporting the Heilongjiang Provincial College Football Championship, Guizhou Village Super League, Village BA and the Children's Scooter Super League. Now, through in-depth cooperation with the Asian Winter Games, it has showcased the unique charm of Harbin cuisine to the whole country, Asia and the world in multiple directions, demonstrating the brand's firm determination to achieve strategic transformation through "sports + culture", and promoting the healthy development of the city with the power of the brand.
The Asian Winter Games is not only a grand event of ice and snow sports, but also a comprehensive display of Harbin's ice and snow economy, cultural tourism and city image. As a century-old brand and partner, Qiulin Lidos will anchor the "noble in the intestine" strategy, focus on "high-quality red sausage", escort the Asian Winter Games with ingenious quality, and contribute to Harbin's ice and snow economic take-off; add luster to Harbin's urban development with the innovation and responsibility of a century-old enterprise, and let the world taste Harbin's delicious food and culture.
