/PRZWT/SHANGHAI, November 27, 2024 - On November 22, 2024, the launch ceremony of the much-anticipated 2025 Asia International Tour Exhibition was held on the third floor of the 985 Science and Technology Innovation Collaboration Center in Songjiang District, Shanghai. The launch ceremony brought together many domestic and foreign industry elites, relevant leaders and media representatives to witness this landmark moment, marking the official start of the project's journey, which will bring a strong driving force for the development of Chinese-funded enterprise brands overseas, and also bring new opportunities for the Chinese exhibition industry to go overseas.
The atmosphere at the ceremony was warm. To the applause of the guests, Mr. Ren Lu, Secretary General of the 985 Alliance, delivered a speech first. He introduced the development process of the 985 Alliance in detail and extended a warm welcome to the domestic and foreign guests who attended the ceremony. Then, the founder of MICE, Justice Lai Yiyi, reviewed the world-renowned achievements of the 7th China International Import Expo and was very happy that MICE's third company had settled in Shanghai. He also introduced the strategic positioning and main business direction of the companies under MICE, and together with Gu Mingqi, MICE Shanghai partner, unveiled the Shanghai Contact Point of the Asia International Exhibition Association.
Then, under the joint witness of the audience, Laiyiyi, vice president and secretary general of the Asia International Exhibition Association, Steph, representative of the Australia-Asia General Chamber of Commerce in China, Anna, director of the Asia International Study Association, and Ren Lu, secretary general of the 985 Alliance, came to the stage to light up the crystal ball symbolizing the launch of the project. As the crystal ball shone, there was thunderous applause on the spot, marking the official launch of the "all-year, multi-format, cross-border" Asian international tour series.
Successfully obtained the 2025 "Asia international daily use general merchandise tour" the right to host the cloud sound movement culture communication co., LTD. Chairperson Huang Yutai took the stage to receive the authorization certificate of the format. It is understood that the daily use department store format will be in the whole of the Chinese mainland and some countries in South East Asia for investment promotion, and in the world's 52 tour countries selected 4 most popular overseas cities for the format of the business.
At the press conference, the organizers also announced the upcoming opening of 19 business exhibition tours, and sincerely invited major exhibition companies to actively apply. The guests gathered around different types of enterprises to go overseas and international tour exhibitions, in-depth discussion of business operations models, and the heads of several institutions such as Digital Technology, Zanger Technology, and Chuhua Capital made wonderful sharing speeches. In the afternoon, some guests were also invited to attend the 18th China Investment Annual Conference held on the Bund in Shanghai.
The successful holding of this launching ceremony has created a good opening atmosphere for Chinese brands to go overseas, and has also attracted the attention of many different industries. On the road of future development, the project team will adhere to the original intention, forge ahead, and work with all partners to make the project a "never-ending expo", help China's high-level opening up and high-quality development, and contribute more to Chinese enterprises "going global".
