/PRZWT/Shanghai,November 1,2024-On October 29,GXG,the founder of China's commuter men's clothing brand,held a new autumn and winter product launch at the West Bund Dome Art Center in Shanghai.Global brand spokesperson Gong Jun and brand friends Chen Xingxu,Hu Yanbin,Li Meng,Mentang,Wu Peng and other celebrities jointly witnessed the gorgeous appearance of GXG's new autumn and winter commuter fashion products for 2024.At this autumn and winter new product launch,GXG showcased the latest autumn and winter commuter fashion series,which not only has ingenuity in design,but also strives for excellence in materials and tailoring to match the pursuit of high-quality life by modern urban office workers.Taking this as an opportunity,GXG also put forward the concept of relaxed autumn and winter commuting for the first time,providing more inspiration for Chinese men to wear more suitable for commuting.
Leading the commuter men's track GXG2024 autumn and winter new product launch to explain the concept of relaxed commuting
The autumn and winter season new product show is the top priority of fashion brand marketing in the second half of the year,and is closely related to the brand's fashion frontier leader image and industry leadership,so it has always attracted much attention.The theme of GXG's autumn and winter new products this year is relaxed commuting,which is a refinement and deepening of GXG's"4th and a half floors"business philosophy.When GXG was founded in 2007,under the general pattern that the 4th floor of the mainstream shopping mall was business formal clothing and the 5th floor was casual fashion clothing,GXG had a keen insight into the demand gap between formal clothing and leisure.After pioneering the launch of young men's clothing,it also took the lead in promoting the landing of the concept of commuter men's clothing in the industry,laying the brand foundation for GXG's position in the field of commuter men's clothing today.In September this year,the international authoritative organization Sullivan Report certified GXG as the"pioneer of China's commuter men's clothing brand".
Leading the commuter men's track GXG2024 autumn and winter new product launch to explain the concept of relaxed commuting
Say goodbye to the complexity and triviality,and wear out the sense of relaxation in commuting time.Under the theme of"Relaxed Commuting"at the GXG autumn and winter new product launch conference,the traditional commuting style has re-evolved to touch the inner emotions of urban people:In the fast-paced urban life,young people pay more and more attention to the balance between work and personal life,and they are eager to find just the right white space in life to obtain the outlet of relaxation.The GXG new product series deeply interprets the brand concept of relaxed commuting in autumn and winter,providing Chinese men with better quality and more suitable for commuting fashion clothing inspiration,and continues to lead the development of the commuter men's clothing market segment.
Leading the commuter men's track GXG2024 autumn and winter new product launch to explain the concept of relaxed commuting
Before that,GXG had already appeared overseas during New York Fashion Week in September,creating a hot topic event:moving the fashion show to New York,placing a workstation on the streets of Wall Street where people come and go,gaining insight into the relaxed state of New Yorkers during the workday through impromptu interviews with real passers-by,and sincerely inviting New York's workplace elites to open a New York commuter show in this modern city to show their relaxed side of confidence.
As the first clothing brand in China to focus on the field of commuter men's clothing,sales and market share are not the only pursuit of GXG.Adhering to the long-term approach,GXG has included the long-term development of the brand and the accumulation of cultural connotations in its development plan and devoted more resources to it.While pursuing fashion trends,it also pays attention to the experience of offline physical sales,listens to consumers'real feedback,and continuously enhances the brand's cultural value and product sophistication.At this autumn and winter new product launch,GXG successfully demonstrated a more relaxed autumn and winter commuting outfit to the new generation of working youth,leading the autumn and winter fashion trend,demonstrating its forward-looking perspective and leadership position in the commuter men's clothing track.
