/PRZWT/SHENZHEN,Oct.30,2024-Watsons recently launched its new Watsons Pink concept store,which is a romantic and relaxing atmosphere with unique personality elements.It is reported that this year,Watsons plans to open more than 150 Watsons Pink concept stores across the country through the addition of new stores and the renovation and upgrade of existing stores.It is a journey of beauty exploration for beauty lovers.
Watsons Pink concept store renews consumer's journey of exploration of beauty
Renewed aesthetics,pink space full of romantic and pleasant atmosphere
The new Watsons store boldly breaks through the classic green style and uses eye-catching macaron powder as the main color to create a romantic,soft and inclusive atmosphere.The irregular curved soft decoration in the store dilutes the functional boundaries of the space,allowing consumers to shuttle or stop in it at will and immerse themselves in the romantic and pleasant atmosphere.Not only is the space language original,but the Watsons Pink concept store has also made innovations in the display method.The shelves are tilted in a tilted layout,forming a clever angle with the main passage,which not only broadens the display space,but also adds a sense of hierarchy,making it easy for customers to buy.In addition,the streamlined design incorporates multiple details to enhance the depth of the store,allowing consumers to feel more comfortable and relaxed after entering the store,and to experience layers of in-depth exploration and multi-sensory pleasure.
The spacious display space of the Watsons Pink concept store provides a comfortable and relaxed shopping experience
Differentiated products to meet personalized beauty needs
With the increasing demand of young people for personalization and self-expression,the pink aesthetic of Watsons Pink concept store is the interpretation of personalized aesthetics.This aesthetic is not only reflected in the unique design style of the store,but also deeply rooted in the personalized positioning of each store.Based on in-depth insights into the selection needs of different consumer groups,Watsons Pink concept store is designed to meet the personalized needs of customer groups for health and beauty,from selection to service differentiation layout,so that consumers can find products that meet their needs in the store.For example,the Watsons Pink concept store located in the Beijing Road business district,a popular tourist landmark in Guangzhou,has set up a"visitor center"in the store to meet the needs of tourists for light travel,focusing on small packages such as sunscreen,portable care and health products.It is convenient for tourists to pack travel equipment in one stop.
Located in a tourist landmark area,the Watsons Pink concept store offers tourists a choice of great things to do
Casual relaxation encourages consumers to enjoy
The Watsons Pink concept store continues to provide differentiated products,but also creates a shopping space full of relaxation to encourage consumers to explore the shopping pleasure brought by trying more new products and new experiences.The store specially chooses a round custom makeup test table to convey the meaning of relaxation with geometric beauty,giving more space for social flexibility and friendly interaction,so that consumers who come to the store can share communication or suggest each other in the shared center space,bringing each other closer.The module components on the stage can be adjusted more flexibly,and consumers can choose and try it here.The SPA area is semi-open,with both privacy and transparency,allowing consumers to unlock a comfortable and stress-free healing space,enjoy the facial SPA brought by professional beauty consultants with"first-hand service",and start an exclusive time of physical and mental care.
Watsons Pink store is equipped with details such as a semi-open spa and a round makeup test table,giving consumers more social space
In the context of increasingly diverse consumer aesthetics and increasing requirements,Watsons continues to enhance consumers'shopping experience through store renovation and innovation.The new Watsons Pink concept store is a new breakthrough in aesthetic space,and it is also Watsons'understanding and embodiment of consumer needs.Through happiness-filled color design and unique atmosphere creation,Watsons brings a dreamy and playful shopping experience with its new store type,not only meeting consumers'growing demand for personalized beauty,but also establishing a deep connection with consumers on an emotional level,making every purchase a pleasant enjoyment.
