/PRZWT/Above October 25,2024-On October 22,the national lifestyle brand Semir released new points for purchasing"high-cleanliness 1000+"down in Shanghai.This time,Semir innovatively put forward the value proposition of"the previous generation of down to keep warm,and the new generation of down to look at health",bringing a healthy and quality lifestyle to the public,and also bringing innovative solutions to the Chinese clothing industry.
Insight into health trends and release Semir High Cleanliness 1000+
In the era of"frugality and truth-seeking"consumption,consumers have put forward higher requirements for clothing quality,and at the same time,the healthy material has also become a new direction of technological development in the clothing industry.As a national brand that always starts from consumer demands,Semir has focused on the down category this winter,made a breakthrough upgrade in the cleanliness index,put forward the new points of"Semir High Cleanliness 1000+"down purchase,and"New Generation Down Look Healthy"as a new proposition for down quality upgrade.
"Cleanliness"is an important hygienic technical indicator of down products.Down with high cleanliness contains less impurities,which can reduce odor and bacterial growth.The national standard for down jacket cleanliness is greater than or equal to 500mm+,while Semir's"high cleanliness 1000+"down jacket has reached 1000mm+.The quality of down is controlled from the Product Research&Development end,bringing more comfortable and reassuring down jacket choices to mass consumers.After preliminary research,more than 95%of consumers have given positive feedback on Semir's new high-cleanliness down products,believing that high-cleanliness down can bring them more sense of quality and value.
Product evolution-explore"net",empower down new potential energy
Semir is constantly seeking for product innovation and research and development,paying attention to the simplicity,versatility and compatibility of design,and paying more attention to the quality needs of public families,and meeting their functional demands for free switching in multiple scenarios through technological upgrades.This season's Semir high-cleanliness 1000+down jacket selects high-quality down from the source.Each down has gone through 26"non-landing"cleaning processes.In terms of product quality polishing,from materials to craftsmanship,it continues to maintain high standards.
Semir"High Clean 1000+"down jackets cover all age groups of public families,and starting from consumer needs,they cover the easy down series featuring light,soft and soft,and the outdoor down series with seven major protective functions,which can not only meet the daily commute,but also respond to the changing needs of outdoor winter at any time.
This Semir High Cleanliness 1000+conference,with the concept of[Fluff Purification Theory],invited people from all industries to immerse themselves in the purification process of high cleanliness 1000+down jackets,and received unanimous praise on the spot.More experts and professionals have reported that the launch of Semir High Cleanliness 1000+products this time can see the brand's attention to consumer health and high-quality demands,which is a new attempt for product innovation and upgrading for the industry,and an opportunity in the market segment.
Xu Zhisheng's interpretation of"Song of Fluff"has a strong resonance with contemporary young people
In order to better interpret"High Cleanliness 1000+",Semir joined hands with talk show actor Xu Zhisheng to humorously interpret the creative short film"Song of Fluff",telling a story of reality and ideals.In the film,he incarnated as a fluff,went through rigorous cleaning processes with his fluff partners,and finally realized their own ideals and pursuits,and also created a high-cleanliness,high-quality down jacket.
The short film conveys an ideal power to the public,which has also triggered many heated discussions on the Internet.Many young people said that"this film sings the voice of young people"and"sees the tone that a national brand should have";at the same time,we also seem to see the epitome of Semir's 28-year brand story,which is the original intention of Semir's innovation"High Cleanliness 1000+",and also the original intention of Semir to accompany the public's family for 28 years.
New Semir from purification to evolution,the original intention remains unchanged and keeps its promise
The purification theory of a fluff is also the evolutionary history of a brand.This Semir's first launch of high-clean 1000+down jackets is another transformation on the road of transformation and upgrading of New Semir.Semir will lead the down jacket track to transform and upgrade in a healthy and refined direction,bring more warm products and services to consumers,inject more vitality and possibility into high-quality life,and strive to become the national lifestyle brand preferred by Chinese families.
