Haier Zhijia: Take customer satisfaction as the standard and achieve world leadership

2024-10-16 17:43 0

/PRZWT/October 16,2024 BEIJING-October 14 this year marks the 55th"World Standards Day."The National Standards Commission has set the theme of this year's China as"Strengthening Standard Leadership and Promoting High-Quality Development."Haier Zhijia,as a Chinese company with the largest number of participation and leading standards in the development of international standards and the largest number of international standards experts,has become a model of Chinese standards leading international standards.

From filling the gap in standards to promoting the national economy,how can Haier Zhijia continue to promote standard innovation and achieve world leadership?The answer lies in its consistent pursuit of customer satisfaction as the highest goal of standards.

Haier Smart Home Standard has been leading international standards

Looking back on Haier Zhijia's many years of history,every step is accompanied by standard innovation.At the beginning of its establishment,Haier Zhijia started the road of standardization construction by introducing the world's most advanced standards.Not only did it win the first quality gold medal in the refrigerator industry in 1988,but it became the first home appliance company to pass the ISO 9000 quality system certification in 1992.It has also passed more than a dozen certifications such as UL in the United States,VDE and GS in Germany,CSA and EEV in Canada,TUV and CE in the European Union,and S-Mark in Japan.It has obtained the"pass"to dialogue with international Quality Standards and enter the international market.

From the 1990s to the beginning of the 21st century,Haier Zhijia gradually broke through from international standards to international standards.First,the"anti-electric wall"(IEC 60335-2-21)proposal officially became an international standard in 2008,becoming the first IEC security standard proposal with independent intellectual property rights in China's home appliance industry,achieving a major breakthrough in the field of international security standards for Chinese enterprises.Subsequently,Haier Zhijia led the"General Requirements for Home Multimedia Gateway"project,which enabled China to have its own leading international standards in the field of IEC home networks.

Nowadays,with the development of the smart home ecosystem,Haier Zhijia has gradually built an open standard ecosystem and continuously explored the new life of"smart home"for users.For example,the IEEE's first smart home international standard project"IEEE 2785 Standard for ArchitecturalFramework and General Requirements for Smart"was established in 2018,which contributed Haier wisdom to the construction of the smart home standard system.In 2023,it led the release of the first smart home system architecture and requirements international standard,filling the gap in the global smart home industry and ecology.

Today,Haier Zhijia has established a leading position in international standards through years of standard innovation.

One is the number of industry-leading standards.Up to now,Haier Zhijia has led and participated in the release of 100 international standards and 708 national/industry standards,contributing to the development of the global home appliance industry.

The second is to have superb standards organization governance capabilities.Haier Zhijia is the only enterprise in the industry to cover the five major standards organizations of OCF,IEEE,IEC,ISO and Matter International,and the only enterprise in the world to enter the two top management bodies of IEC CB and IEC MSB at the same time.

The third is to occupy the advantage of the number of standard talents.By the end of 2021,Haier Zhijia had more than 100 expert seats in the two international standards organizations of IEC and ISO,and 2 IEC young experts ranked first in the industry.

Meeting user standards is the Haier Smart Home standard

The reason why standards are standards lies in their standardization and authority,and they are closely related to people's lives and serve all aspects of people's daily lives.Haier Zhijia standards can be world-leading,and consistently focus on user requests and user satisfaction.

Because of the user request-centered standard setting,Haier Zhijia can deeply understand user requests.For example,in response to food safety and dietary health issues that users are concerned about,Haier Zhijia pioneered core technologies such as dry and wet storage,precision control of breeze ducts,and full-space preservation.On behalf of the Chinese refrigerator industry,it took the lead in proposing the establishment of an international standard for refrigerator preservation at the IEC Tokyo Conference,and finally passed the establishment of an international standard for refrigerator preservation in 2015.By standardizing the advantages of China's advantageous industries to the international market,Haier Zhijia has changed the competition landscape of the global refrigerator market and led the Chinese refrigerator industry to achieve lane change and overtake.

Because of user satisfaction as the standard,Haier Zhijia can truly measure the needs of users.For example,for different brands of home appliances and different platforms that are difficult to interconnect,and it is difficult for users to truly experience smart life,Haier Zhijia released the world's first smart home international standard"Smart Home System Architecture Framework and General Requirements Standard".The standard passed the final review of the IEEE Review Committee and the IEEE Standards Association Quasi-Council in May 2023,and the world's mainstream smart home platforms can be interconnected from now on.Haier Zhijia has made it possible to connect smart homes with everything by practicing user satisfaction as the standard,bringing convenient smart life to users around the world.

With customer satisfaction as the standard,Haier Smart Home can always gain in-depth insight into user pain points from the user's perspective,and then continuously carry out standard innovation based on original technology,transforming technology into practical value to meet users,and ultimately leading the development trend of the world's home appliance industry.Build a smart lifestyle that satisfies users.

Taking World Standards Day as the coordinate,Haier Zhijia's leadership of international standards represents the high-quality development of Chinese enterprises and highlights the influence and leadership of Chinese standards on the international stage.From this World Standards Day to the next World Standards Day,Haier Zhijia will continue to create a beautiful experience of smart life for global users,provide a reference standard for the global home appliance industry,explain"customer satisfaction as the standard"with practical actions,and lead the world standard with Haier standards.

Source: Corporate press release
Keywords: Haier world
Press release Overseas media release advertorials Release advertorials release press conference Release press release overseas media release media release platform media release release press release Invite media to invite overseas press release Overseas press release