/PRZWT/Shenzhen,October 11,2024-The 32nd China(Shenzhen)International Gifts and Household Products Exhibition and 1688 Source Factory Merchant Festival(hereinafter referred to as"the 32nd Shenzhen Gift and Home Furnishing Exhibition and 1688 Source Factory Merchant Festival")will be held at the Shenzhen International Convention and Exhibition Center(Baoan New Hall)on October 20-23,2024.This exhibition 260,000 large scale,13 exhibition halls,and 10+industry forums.It is expected that 300,000 global buyers will gather to build a flagship exchange and procurement platform for the gift industry and e-commerce industry,and explore new business opportunities for exhibitors and buyers.
Flagship gift exhibition to help end the year procurement boom
With 260,000 square meters of exhibition area and 13 exhibition halls,the exhibition will gather 4,500 high-quality suppliers and 1 million+creative gifts.The products on display cover 30+consumer categories including 3C digital electronics,small household appliances,leather bags,stationery merchandise,household goods,health food,etc.,to meet the needs of all marketing scenarios such as points and member gifts,business gifts,employee benefits,corporate customization,retail selection,marketing materials,festival gifts,cultural tourism and event peripherals.
It is expected that 300,000 buyers will visit this exhibition.On the occasion of the procurement boom at the end of the year,gift companies,advertising companies,end point enterprises and other traditional channel buyers from various regions at home and abroad,as well as buyers of various types of e-commerce channels,live streaming hosts and community heads will continue to actively participate in this industry peak event,wandering in the explosive products,boutiques and new products of the gift industry at home and abroad,and warmly docking business cooperation.
Therefore,the organizers set up a product selection docking area at the exhibition site to meet the unique needs of different channels,providing exhibitors and professional buyers with one-to-one opportunities to meet their procurement needs.
Focusing on consumption hotspots
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As a bellwether of the gift industry,the Shenzhen Gift and Home Furnishing Exhibition has always guided and followed the consumption trend of the industry,and has always been a key window for all kinds of industry people to observe the consumption trend of the industry.At a time when the emotional value based on"goods serving self"has become increasingly prominent as a key factor affecting consumption decisions,the organizers have set up a number of innovation and creative exhibition areas.
This year's exhibition has set up 8 themed exhibition areas including merchandise gallery,original gallery,and all-things gift creative collection.All exhibition areas demonstrate innovation and creativity,adapt to the current new consumption trends,and display cultural characteristics and obvious value-added products in a high-profile manner,such as various home furnishings,merchandise national tide,creative design goods,etc.The products are good-looking and fun,fully satisfying the emotional value needs and social needs of the younger generation of consumers who have become the main buyers of gifts.
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China's consumer market is undergoing a profound transformation.Consumption concepts are becoming increasingly cautious and calm,and flat consumption is on the rise.Consumers are no longer willing to pay for inflated brand premiums and pay more attention to cost performance.In the product field that consumers are familiar with,flat-label products are therefore popular,promoting white-label products and source factory products to become increasingly explosive products.In addition to unique innovation,high-quality affordable source factory products have become another core path for the success of the supply chain and exhibitors.
The 32nd Shenzhen Gifts and Home Furnishing Exhibition and the 1688 Source Factory Merchant Festival attracted 4,500 advantageous suppliers at home and abroad in various categories of the gift industry to participate in the exhibition,bringing together stationery merchandise,household goods,daily general merchandise and other popular categories of source factories.20+source production bases such as Fujian Pavilion,Guangzhou Toys,Xiamen Council for the Promotion of International Trade,Cup and Pot Association,Gaoyang Towels,Cixi Home Appliances,Hong Kong Pavilion,and Japan Pavilion participated in the exhibition.Many exhibitors relied on their advantages of high quality,source factories,and general agents to gather the strong supply chain industry strength of the exhibition,providing convenient,efficient and cost-effective one-stop procurement sources for buyers of various channels,and helping them open up more business links.
1688,a subsidiary of Taotian Group,will also bring thousands of factories to the exhibition,jointly presenting the exhibition's strong supply chain capabilities to professional audiences and buyers.This year's exhibition 1688 Inspiration Market will continue to welcome new"entrepreneurial managers",who will integrate their personalities,hobbies and interests into products and brands,expanding new imagination and growth space for the gift industry.
With the increasing demand for personalized customization,small orders and short orders have increased sharply,and building a supply chain with"flexible MOQ"has become a key capability for SMEs to purchase.This exhibition has a large and high-quality exhibitors,which can fully meet the small batch wholesale/customization needs of group welfare,event promotions,induction gifts,souvenirs,birthday gifts,etc.
The white paper was grandly released,and industry authorities spoke out
As an industry benchmark exhibition,the organizers continue to pay attention to various industry trends and business knowledge sharing activities such as forums during the exhibition.This exhibition will focus on current hot topics such as digitalization,marketing,merchandise,fashion original design,new product launch,etc.,and hold 10+theme forums.
The most high-profile industry summit forum,the"2024 Gift Industry Digital Development Forum",will invite Zhenkunxing,Yunzhonghe and other gift industry digital operation platforms to share the industry's digital management experience and trends.At the same time,the organizer,Reed Exhibitions Huabo,will release the"2025 China Gift Industry Outlook White Paper"to provide the audience and the entire gift industry with industry big data insights,user population behavior insights,industry trend prediction analysis and other key industry information to help the industry plan its business in the coming year.
At the same time,the organizer,Reed Exhibitions Huabo,will also conduct the"2024 China Gift Industry TOP100"selection activity,which will summarize the top ten most influential enterprises,outstanding brands,product innovation and other awards in China's gift industry in 2024 based on annual order data and buyer attention.Some of the winning products will be displayed in the"Innovative Products Exhibition Area"on site.The pre-registration channel for on-site visits is now open,and you can register in advance to receive free tickets.
The 32nd China(Shenzhen)International Gifts and Household Products Exhibition and the 1688 Source Factory Merchant Festival
Time:October 20-23,2024
Venue:Shenzhen International Convention and Exhibition Center(Bao'an New Hall)
About the Organizer(RX Huabo)
RX Huabo is a highly influential gift and home furnishing exhibition organizer in the Asia-Pacific region and a member company of Reed Exhibitions Group,a world-renowned exhibition and conference organizer.It holds 16 professional B2B exhibitions at home and abroad every year,bringing together more than 10,000 exhibitors and 1 million products to meet the procurement needs of 3 million buyers.And through the online Mini Program[Limaotong]and new media matrix,it builds an omni-channel B2B online and offline trade platform to help high-quality suppliers and provide millions of professional buyers with an efficient procurement platform all year round.
