/PRZWT/HANGZHOU, September 20, 2024 - Summer has come to an end, and Youku's animation summer season has come to a successful conclusion. "Cangyuantu Dongning Mansion", "Young White Horse Drunk Spring Breeze 2", "Tomb of God 2", "Hundred Refinements Become a God Special", "The Legend of Xianwu 3", "Senior Brother Ah Senior Brother" and other national manga have brought audiences a "new national style in summer, and it will not be the same for seven days". It not only creates the ultimate audio-visual feast with newly upgraded content and form, but also gives full play to Youku's spirit of cultivating innovation and reigniting fire, injecting new national style connotations into animation and conveying the charm of traditional culture. In addition, Youku Animation also integrates many new national style animation IPs with urban cultural tourism innovation, leading national manga into Hangzhou, Qingdao, Shanghai, Changzhou, and Xiamen, setting off a summer manga craze in the form of online and offline dual output.
"The Return of the Gods" lives up to expectations, and multiple IPs join hands to create great results
Youku Summer Files is dedicated to the creation of high-quality and diverse national manga, bringing audiences a rich and enjoyable follow-up experience. Four sequels that the audience is eagerly anticipating, "Cangyuantu Dongning Mansion", "Young White Horse Drunk Spring Breeze 2", "Hundred Refinements Become Gods Special" and "Divine Tomb 2", have swept in with new content and new production, creating an animation pattern of "the return of the gods", with remarkable achievements.
The fantasy fan "Cangyuantu Dongning Mansion" climbed to the top of the Youku station's domestic manga heat with 8534 heat, and the strange and bizarre plot and exquisite and dazzling ink and wash special effects harvested the dual achievements of word-of-mouth and heat; the martial arts fan "Young White Horse Drunk Spring Breeze 2" continued the hot trend of the first season, and continued to ride horses and rivers to stage young blood, achieving the dazzling results of Douyin Weibo's dual platform heat continued to rise; "Hundred Refinements Become Gods Special", with the advantages of exquisite production, bright character modeling, and exciting plot ups and downs, ranked first in the Youku video in-app animation hot list during the broadcast; "Tomb 2" also continued on the basis of the story of the first season, and the world view was upgraded again. Create a new world where the East and the West collide with Taoism and magic, and bring audiences a novel experience of chasing fans.
The hot annual IP "Senior Brother Ah Senior Brother" and "The Legend of Xianwu" continue to dominate the screen, and the popularity is growing steadily. Its updated volume makes the audience enjoy the thrill and enjoy the wonders. In addition, the broadcast of popular new IPs such as "The Legend of the Dark River", "Ice and Fire Demon Chef", "The Past of Golden Silkworm", "Unique Eternity" and classic daily broadcasts such as "Acer Ultraman", "Crayon Xiaoxin 8" and "Iron Armor Xiaobao" also added luster to the summer file and received a lot of praise.
Innovation deepens the new national style animation road, and the integration of animation and cultural tourism realizes the dissemination of bright spots
Youku Animation has always pursued the win-win situation of animation quality and cultural depth with ingenuity. In addition to bringing the audience a feast in terms of quantity and content, the innovative combination of national style and animation also stood out. The national style ink and wash drama and the use of Peking Opera facial masks in the Cangyuantu Dongning Mansion Extra Chapter are refreshing; the Chinese mythological elements of "Senior Brother Ah Senior Brother" make the audience feel the charm of the new Chinese mythological aesthetics; "Tomb 2" The fusion of Eastern and Western worldviews collides, showing the grand narrative of the originator of fantasy; "Hundred Refinements Become a God" special chapter The fusion of traditional dragon and beast culture is even more eye-catching... Youku animation is opening up a broader road for the integration of traditional culture and domestic animation with increasingly youthful expressions.
In addition, Youku animation has also leveraged the innovation and integration of local "cultural tourism" across borders, and disseminated new national style animation in a unique form in many places. At the 20th International Animation Festival in Hangzhou, Guoman Muse made a surprise appearance, and the four major ip-themed pain cars were strongly supported, which won the double promotion of CCTV and Zhejiang Satellite TV; the Qingdao Beer Festival created "Youth White Horse Drunk Spring Breeze ip Wine Raging a Street", the drama was linked across dimensions to present a less-singing universe, and there were immersive theme blocks for tourists to realize their dreams of youth martial arts; Shanghai Chinajoy's six theme exhibition areas such as "Cangyuan Map" and "Youth White Horse Drunk Spring Breeze" were breathtaking, and the intangible cultural heritage paint fans fully reflected the oriental aesthetic colors. The large electronic ink and wash screen brought the audience an immersive experience of the charm of the national style in the fusion of technology and national style; Changzhou Douyin Second Dimensional Eating Valley Garden Party Online Cloud Exhibition, Offline Garden Party Linkage Carnival, and "Tomb of God" "Animation actor Chen Nan brought an intangible heritage dragon dance, which attracted amazement; Xiamen launched a cross-strait animation dubbing competition to convey animation culture through sound as a medium, and joined hands with young people on both sides of the strait with the sound of animation to promote cross-strait friendship and peace."
The Youku Animation Summer Festival has deeply impressed the brand impression of "watching the new national style and going to Youku Animation" in the form of a combination of online and offline, allowing the audience to see the excellent ability of Youku Animation to create high-quality anime and the determination and strength to innovate the new national style. It has created a hot-blooded national manga holiday for the audience.
