/PRZWT/SHANGHAI, September 13, 2024 - On September 12, 2024, the highly anticipated first edition of the 2024 Shanghai International Premium Sound Exhibition ("PAS") will set sail at the Shanghai Exhibition Center from September 13 to 15, 2024, leading participants to dive deep into the Chinese audio-visual market and experience the alluring sound of cutting-edge audio equipment. With the expanding group of music enthusiasts in China's middle class, the exhibition site will present a series of high fidelity solutions at the intersection of music and technology to cater to the elegant tastes of consumers who pursue excellent sound quality and advanced functions. In addition to a strong lineup of product demonstrations, the rich and diverse concurrent activities will also focus on music healing and digital music, focusing on cross-border linkage in the fields of business, culture and health. The exhibition is jointly organized by Frankfurt Exhibition (Shanghai) Co., Ltd. and the Shanghai Computer Music Association. Its unique display style makes the exhibition expected to become a new focus of China's audio industry.
The first exhibition aims to jointly promote the dynamic development of the audio industry by bringing together the world's leading audio brands, aggregating industry forces, building development consensus, and actively embracing the era of 5G technology and artificial intelligence-driven tone innovation. There are many attractions in this exhibition, and each exhibitor has brought unique exhibits and technologies. German brand Beyerdyanmic will showcase its centennial commemorative limited product DT770 ProX professional monitor headphones. American brand Apogee brought a portable decoding earphone amplifier, which is a commemorative model launched on its 40th anniversary. In addition, the RNDAC brand from the United States will present its new series of Fidelice flagship products for HIFI users, which have built-in decoding earphone amplifier function and a variety of input and output interfaces to meet the diverse needs of HIFI users.
Other industry leaders include AMS Neve, Amphion, CB Electronics, CHECKITECH, Kali Audio, McIntosh, Milab, MOGAMI, Mutec Vanguard Audio, Myburgh, Primacoustic, Radial, reProducer, REMIC, Rupert Neve Designs, Sonus Fabe, and Wes Audio.
Ms. Jing Zhang, Deputy General Manager of Messe Frankfurt (Hong Kong) Co., Ltd., commented on the exhibition model: "Unlike other large trade shows, our exhibition is conference-led, allowing brands to engage directly with customers in their exclusive exhibition halls and gain in-depth understanding of their individual needs. Visitors can not only experience the high-quality sound effects of sound systems in the exhibition hall, but also become familiar with the integration of Internet of Things, artificial intelligence and 5G technology through concurrent events, thus deepening their understanding of the changes in the audio industry. With the increasing impact of technology on music, the exhibition will strive to help companies navigate the ever-changing changes at the intersection of music and technology. We are committed to building an innovative and dynamic platform, allowing industry information and market insights to better reach colleagues in the industry, and jointly move towards the future artificial intelligence economic circle. "
Concurrent activities Technology-driven, overview of industry development trends
Nowadays, the function of music is far more than just appreciation or entertainment. As one of the blockbuster events of this exhibition, the 2024 Global Music Intelligent Healing Forum will be unveiled on September 13-14. The two-day event is organized by Frankfurt Exhibition (Shanghai) Co., Ltd. and Shanghai Computer Music Association. Co-organized by the Shanghai Computer Music Association Digital Music Healing Committee, the Shanghai Artificial Intelligence Society Intelligent Music Engineering Committee, and the Shanghai High-level Local University Innovation Team (Theoretical and Practical Research on Music Aesthetic Education), Earmersion and the United Nations University Global Artificial Intelligence Network, aiming to explore cutting-edge technologies and solutions, and in-depth analyze how music can improve the physical and mental health of the public.
A series of keynote speeches were staged to explore the main topics related to audio & video in an all-round way.
The latest technological achievements in music, AI and brain science were released
Experts will discuss the latest breakthroughs at the intersection of music, artificial intelligence and brain science. Topics include artificial intelligence-driven creation and personalized audio experiences.
How Smart Music Healing empowers the tourism and beauty industries
With the goal of enhancing the customer experience, speakers will explore in depth how music affects mood changes in different contexts - enhancing feelings of excitement and surprise while on the go, or how music can relieve anxiety and stress in a healing center.
Adolescent mental health and music therapy
There is a lively debate among education and health professionals about how music therapy can be an effective tool for supporting the emotional and psychological well-being of adolescents.
How music healing can promote patients' physical and mental health in medicine
Healthcare and music therapy experts will explore the role of music therapy in healthcare settings and its impact on patient care from a physiological and psychological perspective, with a strong emphasis on the potential of music therapy to reduce pain, reduce anxiety, and improve patients' overall health.
Discussion on the application scenarios of Internet digital healing content
Participants in the discussion will explore the role of internet platforms in providing healing audio experiences, including music healing and mindfulness, as well as the rise of the meta-universe and its impact on digital music.
Audio technology continues to develop with people's continuous pursuit of sound restoration and quality and technological innovation. Audio processing technology has developed from being based on pure mechanical and electronic technology to combining with the latest processing technologies such as artificial intelligence, and has been integrated into social life and culture. In this context, the 2024 World Spatial Audio Summit will take this opportunity to popularize and publicize the latest spatial audio technology to the public, so that everyone can understand the concept of this emerging technology, explore the three-dimensional sound technology as an important part of the ultra-high definition experience, bringing a sense of space, locality, high reduction, high immersion to the sound, bringing the audience a more infectious sense of presence, personalization and interactive experience, to meet people's high restoration of sound, high immersion experience needs, presenting a rich and infinitely close to the real sound field, providing the audience with the ultimate immersive listening experience, and also bringing a new feeling to music appreciation.
It is worth mentioning that attendees can also experience the NIO audio and test drive experience in person, and learn how its Dirac Pro system precisely measures and grasps the acoustic fingerprint of the cockpit sound, coupled with unique mixed-phase sound field control technology, to bring better listening enjoyment to the journey. Attendees can also participate in the production of exclusive vinyl jewelry and browse a wide variety of health-related products on the "Healing Market". Music healing supplies and other stress reduction products can be ordered directly on site.
