/PRZWT/August 19, 2024 Shanghai - ● Paint protective film industry chain enterprises reached a consensus
Innovation is a key driving force for high-quality industrial development
Industrial chain collaboration is an effective way to achieve rapid innovation
The improvement of the market mechanism is an important guarantee for the long-term development of the industry
August 12, 2024, Shanghai - Recently, the first closed-door forum of the Lubrizol High Performance Membrane Innovation Center was successfully concluded in Shanghai. The forum focused on the application of high-performance TPU (thermoplastic polyurethane) film products in paint protective films and other fields of automobiles. It brought together leading enterprises in all aspects of the industrial chain, including materials, processing, coating, car clothing brands, service channels, and end point automobile manufacturers. In-depth exchanges and discussions were held on industrial innovation and industry development trends, injecting new impetus into the development of the industry
Driven by innovation, we promote the high-quality development of the industry
With the upgrading of China's consumption structure and the improvement of residents' consumption awareness, high quality and personalization have become the main labels of current consumption. Consumers' purchase demands are no longer limited to basic functions, but more pursue products with excellent quality and long-lasting performance, while fully demonstrating their unique personality.
Take the paint protective film industry, which has maintained rapid growth in recent years, as an example. The original paint protective film was born to protect the original car paint from aging, scratching and climate effects. With the development of the market and the maturity of users' consumption minds, consumers demand not only stable and long-lasting performance, but also more expectations for innovation and personalization. They hope to achieve functions such as heat insulation and constant temperature, more dirt resistance, easier installation, and more diverse color and texture choices.
Due to the importance of TPU materials in the application of paint protective film and the continued optimism about the Chinese automotive market, the Innovation Center takes the application of paint protective film as a starting point and invites the industrial chain to jointly explore how to improve the comfort, safety and personalization of vehicles through more innovative high-performance film solutions to meet and optimize the consumer experience of car owners.
Strengthen industrial chain collaboration and enhance the speed of industry innovation
In response to changing market demands, the delegates shared their experiences and perspectives on product and technological innovation from their respective industrial chains. They agreed that only through cross-industry chain cooperation can we accelerate the innovation of the industry and create more value for end point markets and users.
Strengthening cooperation in the industrial chain can promote better integration of information and resources between enterprises, shorten the R & D cycle of new products, improve the matching of downstream applications, and quickly provide proven and mature solutions to the market. At the same time, cooperation can bring about the exchange of technology and the integration of innovation, providing more opportunities for continuous optimization and upgrading of products, and continuously enhancing the satisfaction of end consumers.
This is also the original intention of the establishment of the High Performance Membrane Innovation Center. The Lubrizol High Performance Membrane Innovation Center made its debut at Chinaplas 2024 in April this year. It is an innovation platform led by Lubrizol. It is hoped that the resources and capabilities of enterprises, research institutions, industry organizations, governments, and universities will be combined to promote multi-party linkage in the field of high-performance TPU films, so as to accelerate industry innovation and sustainable development.
In addition to product and technology innovation, exploring emerging business cooperation models and strengthening public awareness of high-quality products requires the joint efforts of the whole industry. Lubrizol's "ESTANE ® TPU Empowering Ecosystem" project launched this year is to help users better identify high-quality paint protective film products produced with 100% ESTANE ® TPU materials, and truly achieve peace of mind consumption.
Improve market standardization and ensure the long-term development of the industry
"China's paint protective film market has developed rapidly in the past few years, and is expected to continue to maintain a growth rate of more than double digits in the future. China has undoubtedly become the core driving force of the global car clothing film market," said Ms. Cai Jie, the first director of the High Performance Film Innovation Center and the senior business director of Lubrizol Asia Pacific. "While the market expands rapidly, the industry chain needs to reach a consensus to improve the market mechanism and establish industry norms to promote the long-term development of the industry."
The next step of the Innovation Center will focus on accelerating product innovation and promoting industry standardization. On the one hand, the Innovation Center will give full play to its platform advantages, actively seek synergies among enterprises in all links of the industrial chain, and deepen close cooperation with automobile manufacturers to promote the research and development of high-performance TPU film products for automotive industry applications, and provide customized solutions. On the other hand, continue to carry out industry activities and market publicity to further enhance consumer awareness of high-quality products, and initiate the formulation of industry norms to lay a solid foundation for the healthy and sustainable development of the industry.
"As the inventor of TPU and an expert in the application of high-performance membranes, Lubrizol has always made it our top priority to lead the industry in innovation," said Ms. Cai Jie. "We are very grateful to our colleagues in the industry for their support of the innovation center, and we are very happy to establish industrial dialogue and linkage through this platform. We will continue to increase investment in research and development, promote technological innovation and industrial cooperation, and provide higher performance and more sustainable solutions to the market."
About the High Performance Membrane Innovation Center
The Lubrizol High Performance Membrane Products (HPF) Innovation Center is a linkage innovation platform led by Lubrizol. It brings together enterprises and research institutions, industry organizations, governments, universities and other forces to form a platform advantage through linkage in the field of high-performance TPU membrane products, accelerate the innovation of the high-performance membrane products industry, and jointly promote the sustainable development of the entire high-performance membrane products industry chain. The innovation center mainly serves the Asia-Pacific market, and promotes industrial upgrading, market consumption upgrading and diversified development through accelerated innovation, industry-school incubation, and industry research, contributing to the prosperity and progress of the industry.
About Lubrizol Corporation
Lubrizol Corporation, a specialty chemicals company owned by Berkshire Hathaway, is committed to providing sustainable solutions through materials science to advance transportation, improve people's health and well-being, and enhance the quality of modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing plants, sales, and technical offices worldwide, employing more than 8,000 people.
