/PRZWT/SHENZHEN, July 19, 2024 - Walk through time and keep up with the times. The MAX & Co. autumn/winter 2024 collection is the collision and fusion of the brand's traditional craftsmanship and contemporary fashion concepts. From tannins to classic shirts, from well-tailored blazers to soft knitted sweaters, these wardrobe must-haves are cleverly combined to form a realistic and personalized combination, injecting new clothing inspiration into autumn/winter 2024.
"Minimalist style" is the keyword of MAX & Co. 2024's autumn/winter collection. From the clear structural outline, to the soft lines of casual pants, to the ultra-soft touch of a striped jumper, and the casual yet sophisticated wool three-piece suit and velvet jacket, all show a sense of minimalist design and modern Italian style.
In the exploration of quality and materials, MAX & Co. has always been at the forefront of the industry. In addition to the traditional Prince of Wales plaid and classic plaid, this season also selects high-quality cotton twill muslin and cutting-edge fabrics, and creates a unique texture effect through experimental yarns, so that each piece exudes the dual charm of quality and innovation.
This season, neutral hues such as quiet white, rock grey and camel are the main focus, while boldly incorporating more rich and vibrant colors into the evening style, and paying homage to the classic style of the 1990s with pencil skirts, suspender dresses, printed suits and sleek satin jackets, as well as black mini dresses and drape shirts with brilliant luster.
In addition to the high-profile Runaway and Longrun coats, there are also iconic coats such as leather jackets and trench coats. This season, MAX & Co. has launched new down jackets, double-sided parkas, and quilted down jackets with innovative environmentally friendly down-filled materials. Unique designs such as wide sleeves, sports drawstrings, and layered tailoring effects show MAX & Co.'s perfect balance of fashion and practicality.
Of course, accessories are also an indispensable part. Lightweight nylon travel suits, satin ballet flats, and ultra-low-carbon eco-friendly sneakers created in collaboration with ACBC, the Italian leader in eco-friendly product design and manufacturing, all demonstrate the brand's careful consideration of the details of the work. Synchronized with new belts, baseball caps, earrings, and the brand's iconic Abbraccio handbag, it is a combination of practicality and style, making it a must-have in urban life.
MAX & Co. 2024 Autumn/Winter & Co. LLABORATION has added a new color to the collaborative design series, collaborating with three talented young designers in the fashion industry: creating "BLABLABLA" with Italian artist Pietro Terzini, leading the trend with unforgettable fashion expressions; launching "Fantasy Future Mai." with British genius designer Richard Quinn, which cleverly integrates artificial intelligence elements to show the perfect combination of technology and fashion; and Florania brings "Cycle Guardian", focusing on experimental design, highlighting the brand's unremitting pursuit of innovation and breakthroughs.
About MAX & Co.
International fashion brand MAX & Co. is dedicated to providing high-quality, versatile, modern and fashionable clothing and accessories for women with unique lifestyle and fashion personality. MAX & Co. is part of the Max Mara Fashion Group and is sold in online stores and more than 400 specialty stores around the world.
