/PRZWT/Shenzhen, July 16, 2024 - The Honor Magic flagship new product launch event was officially held at the "Spring Cocoon" stadium of Shenzhen Bay Sports Center. Four Magic flagship new products, including Honor Magic V3, Honor Magic Vs3, Honor Tablet MagicPad2, and Honor MagicBook Art 14, were officially released, bringing surprises to consumers.
As a folding flagship that truly realizes the integration of light, thin and powerful, the stronger and thinner Honor Magic V3 has become another milestone of Honor's technological innovation, and the most cutting-edge display of extreme technology. This time, Honor Magic V3 cross-border innovation brings the industry's first light and thin folding screen solution, Honor Luban architecture, using 19 kinds of innovative materials and 114 kinds of innovative micro-structures. The folded body is thinned to 9.2mm. It once again sets the record for the lightness and thinness of the folding screen. It solves the problem of making the folding screen thinner and stronger at one time, reconstructs the lightness and interactive experience of the folding screen, and leads the folding screen category to enter a new innovation cycle. Honor Magic Vs3 also achieves a breakthrough in the lightness and thinness experience with a 9.8mm body. At the same time, it is comparable to the straight board machine in terms of imaging, battery life, and AI interactive experience. It is the best choice
Honor Magic V3 has launched four trendy color schemes of Silk Road Dunhuang, Tundra Green, Qilian Snow and Velvet Black: 12GB RAM + 256GB ROM, 16GB RAM + 512GB ROM, 16GB RAM + 1TB ROM three configuration versions, priced at 8999 yuan, 9999 yuan and 10999 yuan respectively. Honor Magic Vs3 has launched three trendy color schemes of Qilian Snow, Tundra Green and Velvet Black, 12GB RAM + 256GB ROM, 12GB RAM + 512GB ROM, 16GB RAM + 1TB ROM three configuration versions, priced at 6999 yuan, 7699 yuan and 8699 yuan respectively. Honor Magic V3 and Honor Magic Vs3 will be pre-sold at 16:18 on July 12, and will be sold simultaneously at 10:08 on July 19 in Honor Mall, major authorized e-commerce, Honor experience stores, and authorized retail stores.
Thin and light is the first technological force of the folding screen, and glory has always been the leader of the thin and light folding screen
Folding screen is an important innovative form in the field of smart phones. In the past six years, domestic mobile phone manufacturers have continuously explored innovative technologies in the field of folding screens, and promoted the category of folding screens from a narrow market to a popular one. Since Honor entered the field of folding screens, it has gained in-depth insight into consumer needs and constantly broke the boundary between folding screens and straight-board mobile phones with reconstructive thinking. Folding screen lightness technology has become an important technical asset of Honor folding screens, and continues to promote and lead the innovation wave of folding screen lightness.
Honor's first folding screen, Honor Magic V, with a closed 14.3mm body, became the thinnest folding screen product in the same period when it was released; Honor Magic Vs used a new self-developed "Luban Zero Gear Hinge" and a variety of aerospace-grade lightweight materials to become the lightest folding screen of the year; Honor Magic V2 series, with a body as thin as 9.9mm, led the folding large-screen mobile phone to enter the "millimeter-level" era for the first time, achieving a folding screen thinner than a straight-board machine. The lightness record has not been broken for 12 months, becoming an epoch-making major disruptive innovation in the history of smartphones, promoting the steady increase in the share of folding screen products in the smartphone market. One year after the release of Honor Magic V2, Honor Magic V3 is once again leading the way across generations, breaking the millimeter-level era lightness record with a 9.2mm body, further challenging the upper limit of the lightness of the folding screen, and achieving another breakthrough and leadership in the lightness of the folding screen.
As the development of thin and light folding screen technology becomes more mature, the combination of thin and powerful folding screen categories has become a new round of innovation and development trend. Honor crosses the technological gap of folding screens. The industry's first light and thin folding screen solution, Honor Luban Architecture, relies on cross-disciplinary innovative thinking, applies 19 innovative materials and 114 micro-structures, and has accumulated wealth across six major fields, becoming the master of high-tech materials. While achieving the ultimate light and thin body, it solves the industry technical problems that are difficult to balance light and thin with long battery life, light and thin with reliability at one time, and realizes the true integration of light and powerful folding screens, and reconstructs the folding screen experience again.
Cross-disciplinary thinking innovation reconstructs the light and thin experience of the folding screen, and the Honor Luban architecture realizes the combination of light, thin and powerful into one
For the first time, Honor uses aerospace special fibers known as the "King of Fibers" and brings this material to the field of smartphones, creating the thinnest fuselage back cover while making the whole body have super impact resistance, injecting new imagination into the future thinning of mobile phones; Honor's second-generation shield steel structure is built with a thin and hard hinge structure, achieving worry-free 500,000 folds, and further optimizing the crease performance; the newly upgraded Honor King Kong giant rhino glass and Honor King Kong flexible armor make the inner and outer screens stronger and more reliable, wear-resistant and drop-resistant, bringing more stable protection; the application of the industry's first pure titanium heat dissipation VC brings stronger heat dissipation effect, effectively solving the local high temperature experience pain points on the surface of the mobile phone.
In addition, the Honor Magic V3 supports IPX8 waterproof, making it the only folding screen product in the industry that has passed the 2.5-meter waterproof certification; the Honor Magic V3 supports 66W wired charging and 50W wireless charging, making it the first product in the thin and light folding screen to support wireless charging. At the same time, the silicon content of the third-generation Qinghai Lake battery industry reached 10% for the first time. The Honor Magic V3 has passed the all-day battery life certification of the China Quality Certification Center, bringing a thinner and longer-lasting folding experience. In terms of imaging, it also brings a significant upgrade. The millimeter-level fuselage supports periscope telephoto, and the powerful full-focal image capability allows the folding screen camera experience to be upgraded by leaps and bounds.
In terms of communication, Honor Magic V3 has become the first folding screen product equipped with Tiantong satellite communication, enabling voice calls and two-way SMS sending and receiving, so that the light and thin folding flagship also has the ability of satellite communication. In addition, Honor Magic V3 is the first to release a dual-satellite version, which is also the first time that Android mobile phones support dual-satellite communication. At the same time, Honor has jointly empowered the technology of Autonavi maps to explore a more efficient way for users to ask for help in the field. This function is planned to be launched in the future.
Any technology that is sufficiently advanced is no different from magic. Honor continues to deepen the innovation of folding screen technology, covering multi-dimensional system innovation such as material science, structural design, battery technology, etc., to bring consumers a thinner and more powerful folding screen experience on Honor Magic V3 and Honor Magic Vs3.
Innovation and experience first, end-side AI empowers to break the boundaries of imagination and reconstruct the interactive experience of folding screens
In the AI era, as a leader in end-side AI, Honor considers the value of end-side AI from the perspective of enabling individuals, and realizes the two-way empowerment of AI and folding screens in multiple dimensions such as large screen, eye protection, safety, performance, imaging, and interconnection. Break the boundary of imagination to reconstruct the interactive experience of folding screens, and lead the transformation of AI experience of folding screens.
In the field of health display, Honor took the lead in deep exploration. In 2023, the first generation of Honor Oasis eye protection screen was officially released, opening the mobile phone eye protection first and leading the intelligent end point eye protection track. In order to further solve the industry problem of the contradiction between mobile phone screen and eye protection, Honor joined forces with Beijing Tongren Hospital to fully upgrade the dimension of the end-side AI empowered Oasis eye protection screen. The industry's first vision soothing Oasis eye protection screen, simulated defocusing lens effect The first AI defocusing eye protection technology, watching the screen for 25 minutes can promote choroid thickening, make the eye more soothing, and realize the revolutionary innovation of eye protection technology in the field of smart phones. On the other hand, through in-depth insight into consumer needs, Honor, in conjunction with the Eye, Otolaryngology Department Dry Eye Center of the Affiliated Hospital of Fudan University, launched the dry eye friendly oasis eye protection technology, identified the risk of dry eye under the blessing of AI underlying technology, actively displayed adjustment, and effectively solved the pain points of dry eyes. Honor uses screen technology as the base and human experience as the goal to open the era of electronic end point eye protection in the AI era.
In terms of AI interaction, the newly upgraded Honor MagicOS reconstructs the operating system through Honor end-side AI, and fully evolves the value experience of the folding screen. The newly upgraded arbitrary door AI interaction function is launched in the folding screen product, bringing a more convenient AI experience; the newly launched four-picture same-look function is easier to compare and select photos, making it more efficient and convenient to choose one from a hundred pictures and photos. In addition, the new smart capsule covering 8 major scenes, AI peer-to-peer noise reduction, large-screen application four-open, and large-screen games make the light and thin folding screen smarter, more understanding, and better to use.
Honor folding screen family fully leads the era of multi-gear layout leading the folding main machine
In addition to the Honor Magic V3, the Honor Magic Vs3 is also thin and powerful. Under the 9.8mm light and thin body, the reliability, battery life, eye protection, imaging and other aspects are comparable to the straight board machine experience, further lowering the entry threshold for consumers to try the early folding screen, and becoming the best choice for users of the straight board machine to change the folding screen.
The Honor folding screen family has completed a full-form layout, including three folding forms: horizontal inner folding, horizontal outer folding, and vertical folding, covering four products: Honor Magic V3, Honor Magic Vs3, Honor Magic V Flip, and Honor V Purse. Through the improvement of the whole product matrix and the layout of multi-layer price points, the multi-incremental space of the folding screen market will be further opened, and the folding screen market will be fully led in the folding screen track, driving the upward growth of the folding screen market and opening a new chapter in the high-quality development of folding screens.
With forward-looking and innovative thinking, Honor has insight into the future evolution direction of smartphones, and continues to promote the development and upgrading of folding screen technology through continuous increase in R & D efforts, cross-border innovation, and close cooperation with industrial chain and university partners. In the future, Honor will continue to adhere to the concept of open innovation, join hands with China's industrial chain to go global, create more technological miracles, and accelerate to become the world's strongest folding screen brand.
