/PRZWT/SHANGHAI, July 4, 2024 - On June 28, the Jasmine Milk White "Gardenia Collection" welcomed a new member - "Gardenia Raw Coconut", injecting fresh vitality into the brand. On a hot summer day, Jasmine Milk White continues its "journey of chasing fragrance", dedicated to making it easy for young consumers to enjoy a good cup of tea.
Summer Zhixiang trend sweeps the tea drinking industry
With the growing popularity of healthy eating concepts, traditional tea drinks are gaining new vitality among young consumers. This trend has prompted major brands to continuously innovate and develop new tea products that meet modern tastes. Among them, gardenia has a unique aroma and memory points are very obvious, making it the iconic flavor of summer tea drinks. From Nayuki's "Perfume Gardenia Green" to Grandpa's "Empty Mountain Gardenia" that does not make tea, to Bawang Chaji's "Mountain Gardenia", Gardenia's popularity is evident.
The jasmine milk white "Gardenia Series", with its combination of classics and innovation, has pushed this summer zhixiang feast to a new climax. In three days, the sales of "Gardenia Series" doubled month-on-month, fully demonstrating its market potential and consumer love.
Jasmine milk white, oriental chasing incense starts a new chapter
Since its establishment, Jasmine Milk White has been positioned in the new tea drink of Oriental Chasing Fragrance, focusing on the echo of floral fragrance and tea fragrance. Gardenia, one of the Oriental Four White floral fragrances, has always been an important member of the brand's Chasing Fragrance product line.
The raw materials of "Gardenia Series" are selected from high-quality Sichuan tea selected from local high-altitude tea gardens in Leshan, Sichuan. They are more refined in the traditional blending process, so that the tea fragrance and Zhixiang penetrate each other to achieve a balance, and to ensure that the natural pure and flamboyant gardenia fragrance is fully released when entering.
The new product "Gardenia Raw Coconut" leads the trend with its innovative flavor, blending mellow coconut milk, bringing a trio of zhixiang, tea and coconut fragrance. "Gardenia Milk White" and "A Gardenia" are two old friends, classic and innovative coexist. The former milk is sweet, fresh and refreshing, and the latter is integrated into the jasmine cloud top pioneered by Jasmine Milk White, injecting the fragrance of jasmine into the cream. Every bite seems to be in a sea of flowers, blending with milk fragrance, with crispy pecans and crushed fruits. The taste is rich in layers and endless.
Jasmine Milk White has always adhered to the use of natural raw materials, and has also dug deeper into the concept of health to ensure that each product can provide consumers with a healthy and pure tea drinking experience. At the same time, it will also actively spread tea culture, allowing more people to feel the unique charm of Oriental tea.
Hot joint name, highlighting individual life attitude
Nowadays, people are increasingly inclined to use labels and classifications to understand and express their personal characteristics and relationships with others, forming a diverse "social persona".
Jasmine Milk White follows the trend, with its unique "Oriental Modern" aesthetic concept, and joins hands with fashion IP Betty Boop ™ to create a fashionable and tension-filled Oriental Modern Tea for the "strong people" group who love life and pursue individuality. Betty ™ independent and confident image complements the flamboyant characteristics of gardenia, superimposing a series of packaging designs that are both fashionable and oriental, further strengthening Jasmine Milk White as a fashionable brand perception of Oriental Chasing Fragrance New Tea.
The joint name of Jasmine Milk White and Betty ™ is not only a double enjoyment of vision and taste, but also a bold declaration of individual life attitude.
Keep chasing incense, keep innovating
Jasmine Milk White has confirmed the brand's deep insight into the needs of young consumers through a series of fragrance-chasing actions, and has also demonstrated the brand's continuous innovation and breakthrough spirit. In just over three years, Jasmine Milk White has developed rapidly, and the number of stores has now exceeded 500, covering 27 provinces and 99 cities. It is a well-deserved dark horse in the new tea industry.
Facing the future, Jasmine Milk White is full of confidence and expectation, and continues to use "chasing fragrance" as a link to continuously develop and innovate fragrance products and creative peripheral products that share the same origin as milk tea, constantly strengthening the impression of "smell and know the brand" in consumers' hearts.
