/PRZWT/GUANGZHOU, June 174, 2024 - In recent years, with the popularity of smart home applications, online education, and new lifestyles such as teleworking, printers, the traditional OA office equipment, have begun to enter the home, and OA document printing has been derived from products such as wrong-title printers and portable printers.
However, as printers move closer to smart small electronics, we will find that such products seem to be inferior to today's smart home products in terms of intelligence and human-machine interaction, and as an important component of information security equipment, home printers on the market vaguely have the shadow of the OA office and light industry period.
However, after decades of technological accumulation and market competition, emerging domestic printing brands are gradually emerging in a more systematic and more suitable way for the needs of the home market. This rise may break the market pattern of home printing in the next few years, and form a new way of home printing with distinct characteristics. And the emerging domestic printing brands represented by Hanyin are one of the initiators and practitioners of this trend.
The current situation of home printing products is blowout, and alternative products can stir up the market
Nowadays, home printing products have long been separated from pure document printing, from inkjet printers to laser printers, from black and white printing to color printing, and from A4 printing to photo printing. Products based on A4 document printing have covered many fields such as office, study, and entertainment, achieving multi-purpose in one machine.
But even so, with the rise of online education, the household purchase rate of traditional inkjet printers in the Chinese market has dropped by more than 20% in the past three years. In contrast, the purchase rate of lighter and lower maintenance costs of thermal printers has increased by nearly 30% in the past three years. Coupled with the rise of wrong printers in recent years, printing products with education as the starting point of demand are gradually eroding the household market share of traditional inkjet printers and showing a trend of substitution.
As a domestic brand that started with thermal movements, Hanyin has played its core technical advantages after entering the home printing track in 21 years, and has carried out long-term layout in many sub-fields such as wrong-question printers, thermal learning printers, and label printers, and has achieved good market response. At the same time, Hanyin's deep cultivation in the field of thermal learning printers has also attracted many domestic printing brands to enter the field. For a time, thermal learning printers have become the best choice to replace traditional inkjet printers.
Today, thermal learning printers still have a large market share, but in 22 years, Hanyin has gradually developed new printing technologies to complement the shortcomings of thermal printers that are not easy to write and fade. At the same time, it has developed new "light learning, light office" printers for people with different needs.
To sum up, it is not difficult to see that the demand for home printing in China has become increasingly diverse. Different client bases, different use cases, and different demand orientations are driving the home printing track to undergo round after round of innovation. The reason why thermal learning printers are gradually encroaching on the market share of traditional inkjet printers is not only because of their high cost performance, but also because their lightweight, customized, and intelligent characteristics are in line with current market trends.
Deeply cultivating a single category, it is difficult to form a system printing service
The emergence of lightweight, customized, and intelligent home printing products, while providing users with more choices, some emerging brands in the industry are facing the dilemma of how to continue to develop. When it comes to desktop learning printers, wrong question printers, label printers, and other products, we can always think of several brands, but these brands seem to be only optimizing the appearance, function, and software in the corresponding advantageous categories and single products, but cannot provide a more systematic home printing solution.
For consumers, although a single category of printers can meet their needs in specific scenarios, as home printing scenarios become more diverse, users are more inclined to choose printing services that can provide comprehensive solutions. Therefore, brands need to shift from the competition of a single product to the layout of providing overall printing services to meet users' all-round needs for printing services.
As one of the first brands to understand this trend, Hanyin began to build full-link coverage for home printing as early as 2021 based on its industrial and commercial technology reserves. By integrating hardware, software and services, it provides users with full stack printing solutions. This full-link coverage not only includes a variety of printing equipment, but also covers print consumables, Cloud as a Service, mobile printing applications, etc., so as to achieve full coverage from pre-printing file processing to post-printing maintenance services.
Hanyin's full-link coverage strategy not only enhances the user experience, but also brings it a competitive advantage in the market. Through the deep integration of hardware and software, Hanyin can provide customized printing services to meet the individual needs of different client bases. For example, for home education users, Hanyin has launched printing applications with parent-child interaction functions. Parents can use these applications to assist their children's learning materials to print, and at the same time provide printing services for educational content to enhance the interactivity and education of home printing.
In addition, Hanyin also pays attention to user feedback. Through continuous user communication, it builds a bridge of joint research and co-creation with consumers, and continuously optimizes product functions and service processes. This user-centered service concept enables Hanyin to quickly respond to market changes and adjust product strategies in a timely manner, thus maintaining a leading position in the fierce market competition.
Layout Shu Full link coverage of home printing, digital intelligence interaction enhances the printing experience
Hanyin's home printing full link covers several current home printing scenarios: label printers meet the needs of home storage and printing, learning printers meet the learning and education needs of K12 groups, and photo printers/Polaroid and other products focus on the public's entertainment printing needs.
Especially in the field of home education printing, Hanyin has developed a variety of innovative products: desktop thermal learning printers, suitable for home-based learning and short-term high-frequency printing; portable thermal learning printers, suitable for student parties to print in various scenarios; desktop thermal transfer printers, suitable for groups with higher requirements for learning materials; portable thermal transfer printers are not only suitable for learning, but also used more frequently in political and business groups; at the same time, there are smaller inkjet printers suitable for light learning and light office groups, while laser printers provide more options for long-term, high-volume printing groups.
Based on the home printing link coverage of software and hardware, Hanyin is also committed to the independent development of the IOT platform, extending the systematic functions of interconnection, unified operation and maintenance, and upgrade management and control. Today, Hanyin has further improved the printing experience through the upgrade of digital intelligence interaction. Home printers have begun to integrate more intelligent functions, such as intelligent identification of printing needs, automatic adjustment of printing settings, remote printing, etc. In addition, through integration with smart home systems, home printers can achieve more personalized and automated operation, enhancing user experience.
Through the self-developed intelligent printing platform, Hanyin has realized seamless connection with users' mobile phones, computers and other devices. Users can remotely control the printer through mobile applications to realize fast printing, scanning and copying of documents. At the same time, at the end point of consumption, it is expected to realize the information content exchange of Hanyin multi-products through the association between accounts and platforms, and at the same time set up an information security firewall to ensure the security of users' personal information.
Hanyin's forward-looking layout in the home printing track not only reflects its deep insight into market needs, but also demonstrates its technological strength driven by innovation. By building a home printing solution with full link coverage, Hanyin has successfully transformed traditional printing services into a more intelligent, connected and personalized ecosystem. This transformation not only meets the diverse needs of modern families for printing services, but also sets a new benchmark for the entire industry.
