/PRZWT/SHENZHEN, June 6, 2024 - As Chow Tai Fook enters its 95th anniversary, in order to pay tribute to the classics passed down from generation to generation, it presents a brilliant new work "Chuanfu Series" to convey the extraordinary blessing. On May 29, the Chow Tai Fook Chuanfu Limited Time Exhibition was grandly opened in Qianhai One Party City, Shenzhen, presenting the innovative fusion of century-old craftsmanship and modern ideas, leading the public to experience the wonders of fate and the beauty of happiness together.
Pass on a century of craftsmanship, enlighten the new life
Transcend time and transform endlessly. As a witness to the brand's eternal heritage, the "Chuanfu Series" is inspired by Chow Tai Fook's iconic "Fu" word, transforming "Fu" into a modern design, which not only carries the glorious history of 95 years, but also symbolizes Chow Tai Fook's praise for a happy life and the good wishes of passing on the good fortune from generation to generation.
As a part of traditional Chinese architecture with a long history and rich cultural connotations, the red brick walls and window lattices outline the core design elements of the "Chuanfu Series", which symbolizes the boundary of home and conveys security, stability and inheritance. The "Chuanfu Series" uses heavy money to present the unique texture of jewelry, and the embellishment of customized red colors adds a sense of vanguard and high-level. It creates a high-end and simple line sense with continuous integrated cutting technology, and combines ergonomic design to achieve the natural clothing when the product is worn. Each piece of the series is a meaningful design that transcends time, reproduces the real experience and touching moments in life, and freezes the precious emotions such as self-pleasure, family, love and friendship. " "Chuanfu Series" carries the endless happiness, and condenses these moments in the Chow Tai Fook Chuanfu limited-time exhibition to explore the beauty of Fu Yun with the public.
Viewing the Chuanfu Exhibition, passing on the good luck
Chow Tai Fook explores the definition of happiness and inspiring stories your mileage may vary, and through this limited-time exhibition of Chow Tai Fook Chuanfu, shares the special moments and precious memories of the past 95 years with the public, and listens to the stories passed down from generation to generation.
The entire exhibition area is inspired by "Fu", and two eye-catching "Fu Walls" are set up at the entrance. The characteristic "Fu" engraving wall and mirror wall design, against the neon lights, bring the audience a feeling of infinite possibilities. Enter the exhibition area, and the record wall full of glorious development history leads the audience to deeply understand the progress and achievements of Chow Tai Fook in the jewelry field and the birth of its iconic product "Chuanfu Series".
In the product display area, you can explore and appreciate the masterpieces of the "Chuanfu series", and feel the perfect fusion of traditional culture, excellent craftsmanship and precious moments; in order to echo the product design concept, there is also an immersive theme space with the word "Fu", allowing the audience to immerse themselves in the "blessing" and "blessing", where you can leave a large piece of lucky luck; a self-service "Polaroid" photo booth is also created in the exhibition area. Visitors can use the "Chuanfu series" product props to take pictures. After taking pictures, you can receive a commemorative photo with the theme of brand red, which will freeze frame the beauty of this moment.
On June 1, Chow Tai Fook Chuanfu Ambassadors Du Haitao and Shen Mengchen were invited to attend the opening ceremony of the Chow Tai Fook Chuanfu Limited Time Exhibition. The two made an appearance at the event with fashionable and simple clothing and "Chuanfu Series" jewelry. They shared their unique insights into the concept of Chuanfu and the experience of matching series products for the audience, which agile showed the exquisite design and cultural connotation of "Chuanfu Series". On the special occasion of the 95th anniversary of the brand, we jointly opened the event with the brand leaders, strolled through Fuyun space, and felt the sincere and eternal emotional connection.
95 years have passed, and Chow Tai Fook has always created handed down treasures with ingenious craftsmanship and meaningful innovation. The Chow Tai Fook Chuanfu Limited Time Exhibition kicked off in Shenzhen, and will land in more cities one after another to deliver continuous luck. Please look forward to it.
From May 29th to June 6th, the Chow Tai Fook Chuanfu Limited Time Exhibition will be open for a limited time in the atrium on the first floor of Yifang City, Qianhai, Shenzhen. Through the official online reservation, you can receive a [Exhibition Gift] at the scene with the reservation code. There are also multiple customized gifts waiting to be unlocked. Chow Tai Fook invites you to go to Fujing and explore the beauty of Chuanfu.
About Chow Tai Fook Jewelry Group
Chow Tai Fook Jewellery Group Limited (the Group; HKEx stock code: 1929) was listed on the main board of the Hong Kong Stock Exchange in December 2011. This year, the Group entered its 95th anniversary celebration, and with the vision of "leading the jewelry industry and accompanying generations of life", it is moving towards a new milestone.
Founded in 1929, Chow Tai Fook, the iconic brand of the Group, makes tradition a classic through ingenious design and adherence to detail. With a deep historical heritage and a solid foundation of brand trust, Chow Tai Fook Jewelry Group has always regarded the promotion of traditional culture as its responsibility, and has established emotional connections with a wide range of customers through ingenious and exquisite products. Its enduring commitment to innovation and craftsmanship is the key to its success. Today, the Group has become synonymous with quality, value and customer satisfaction.
As a leading Chinese jeweler, Chow Tai Fook Jewellery Group believes that through modern and innovative design, traditional craftsmanship can be combined to create jewelry that will be passed down from generation to generation. Each of our product collections is cleverly conceived and crafted to tell the stories of different customers and celebrate each special moment in their lives. We will accompany each generation of customers to grow together, provide inspiration and inspiration on their path to happiness, and weave the Chow Tai Fook brand story and products into the context of customers' lives.
The Group has a wide range of products, services and sales channels, and its brand portfolio includes the flagship brand "Chow Tai Fook" and its orchestrated retail experience, as well as other personalized brands such as HEARTS ON FIRE, ENZO, SOINLOVE and MONOLOGUE.
The Group is committed to creating sustainable long-term value for its various stakeholders by improving the quality of profitability and driving higher value growth. The Group has a large retail network, including nearly 8,000 stores across China and multiple regions around the world, as well as a growing e-commerce business. In addition, the Group is also implementing targeted online and offline strategies to strengthen its competitiveness in the current omni-channel retail environment.
