Shanghai, June 3, 2024 - On May 29, the inauguration ceremony of the new materials section of the China International Import Expo (hereinafter referred to as the China International Import Expo) was held at the National Convention and Exhibition Center (Shanghai). Nippon China officially signed the contract to participate in the 7th China International Import Expo at the ceremony site, and settled in the new materials section of the technical equipment exhibition area. For the first time, Nippon will fully display cutting-edge, innovative coating technologies and materials that gather global resources in the 300-square-meter booth. Nippon also hopes to use the platform of the Expo to demonstrate its commitment and confidence in the Chinese market as a Singaporean enterprise founded by overseas Chinese.
New materials are one of the strategic emerging industries that China is vigorously developing, which is of key significance for accelerating new quality productivity and promoting high-quality development. This year's CIIE has set up a new materials zone for the first time, which will create the first exhibition place for new products in the new materials industry, the first place for the latest industry trends, and the sharing place for international innovation resources.
As a participant in strategic emerging industries, a practitioner of the development of new quality productivity, and an innovative explorer in the field of new materials, at this exhibition, Nippon will showcase the wide application of innovative materials technologies in China's residential space, urban space, commercial space, industrial space, travel space and many other scenarios in a multi-faceted manner in the new materials area. With the help of the spillover effect of trade promotion and industrial upgrading in the Expo, it will establish close cooperation with global partners to jointly promote the development of the new materials industry.
"The strong'spillover effect 'of the CIIE has strengthened our confidence and determination to participate in the exhibition. From visit to exhibition, from witness to participant of the CIIE, Nippon is honored to complete such an identity transformation. As a Singaporean company, Nippon has always been actively responding to China's development strategy and is committed to meeting the rapid development of China's industries and cities, as well as people's needs for a better life, through high-quality innovative products and solutions. In the new materials area this time, we will also further demonstrate Nippon's innovative strength and product material advantages, as well as innovative products and solutions to meet the needs of different scenarios and different spaces." Cai Zhiwei, president of Nippon China Group Brand Public Relations Center, said.
As the world's only import-themed national-level expo, the CIIE has been written into the government work report for seven consecutive years, becoming an important bridge to promote global trade cooperation. This year's debut at the CIIE is not only another milestone in Nippon Strategy and Development, but also another important proof that Nippon has fulfilled its commitment to the Chinese market and continued to support China's high-quality development.
"As one of the first coatings multinational companies to enter China, Nippon has been practicing the core strategy of'in China, for China ', always using practical actions to keep pace with the times, resonate with the market, continuously increase innovation and research and development efforts, and also actively promote localization. We look forward to working with more partners to share'opportunities in China' and'opportunities in the world 'and refresh a better future!" Cai Zhiwei added.
