/PRZWT/SHENZHEN, May 23, 2024 - As an omni-channel omni-link brand e-commerce service provider with a deep service orientation, Wangying has been focusing on brands to achieve omni-channel digital transformation since its establishment in 2009, driving consumer insights with technology, exploring industry opportunities and meeting personalized, diverse and multi-level consumer needs.
After 15 years of steady development, Wangying has grown into an influential service provider in the Chinese brand e-commerce service market. It is a long-term business partner of well-known international brands such as Meisujia, Dadai, Godiva, Aijing, and Deyun. It also holds a leading position in pet, mother and baby, food, beauty and other tracks. It participates in the formulation of industry white papers to help the development of industry branding, digitalization, and standardization.
Recently, the online camp successfully held a unique "Love in Pet Day" cute pet event. This is the second time the online camp has held pet day-related activities, which also marks another solid step in the promotion of pet-friendly culture.
As early as May 18, 2020, Wangying successfully joined hands with the world's largest animal protection group, Shuoteng's big pet brand, and signed a number of pet brands such as Longnor in the same month. With its extreme service and professional ability, Wangying won high recognition from the platform and brand. Taking this opportunity, Wangying held an internal pet day to share pet culture and explore the construction of a more harmonious, inclusive and diverse human pet space.
Compared with the previous period, the second "Love in Pets Day" event has made three significant improvements. First, it is the in-depth exploration of pet culture. Through the form of the pet culture corridor, many meaningful and wonderful moments between the company, customers and platforms are vividly presented, giving Pet Day a deeper cultural heritage and emotional value. Secondly, it is the comprehensive optimization of the interactive experience. The introduction of the activity clock in mechanism allows every participant to have immediate positive feedback, motivates all employees to participate, and has a better chance to win rich prizes, which greatly enhances the participation and interest of the event. Finally, it is the upgrade of the honorary certification award. By awarding the Creative Shoveling Officer Award, it not only highlights the love and dedication of pet owners, but also effectively spreads the knowledge and positive energy of pet maintenance, and inspires more people to participate in pet care actions and jointly protect these "furry children" who bring people endless joy.
Taking advantage of the common topic of pets, Wangying hopes to achieve multi-faceted goals. Internally, it creates a warm network that connects every shit shoveling officer, so that employees can feel the happiness of being with pets; externally, it deepens the relationship with top-tier clients in the industry and strengthens the emotional bond in business contacts. More importantly, through activities, it shows Wangying's determination to actively practice social responsibility and shows the temperature of the enterprise.
Love on Pet Day
One. People pet harmony and create a diverse office culture together
The online camp uses "Love in Pets Day" as the foothold. By setting up pet-friendly areas, pet interaction time, etc., employees are encouraged to bring their furry children to work together to practice true diversity and tolerance. At the launch ceremony on May 8, all kinds of furry children gathered together, and the harmonious coexistence of people and pets became the most touching scenery of the online camp.
During the period, Wangying also awarded the annual shit shoveling officer award and various shit shoveling officer creative awards to encourage their meticulous care for pets and achieve a two-way warm connection between the company and employees. Here, pets are not only colleagues, but also partners that promote team harmony and innovative thinking. Wangying believes that the harmonious coexistence of people and pets can inspire more work enthusiasm and creativity.
Popular science education to enhance national pet awareness
Continuing the first popular popular science pet knowledge special session, this time a sharing session was also set up, and Li Nan, a talker lecturer in veterinary medicine, was invited to share the theme of cute pet behavior, and the online live broadcast was synchronized, allowing pet owners to have a deeper understanding of the characteristics of pets and pull the distance between them. Professional and close-to-life pet knowledge sharing provided scientific guidance for building a more harmonious relationship between people and pets, making the "Love in Pets Day" theme event a force to promote the construction of a pet-friendly atmosphere.
Spread the circle and attract community resonance in the clock
This event is not only a celebration of pet culture, but also a vivid demonstration of the professionalism and innovation of pet services in the online camp. The online camp cleverly integrates online and offline resources, successfully attracts pet lovers to participate in the form of creative clock in, cute pet award nomination, etc., and generates a lot of spontaneous sharing in content communities such as Xiaohongshu and DingTalk. This not only effectively promotes the popularization of pet culture, but also enhances the warm linkage between brands and consumers, realizing the circle-breaking effect of the event.
IV. Focus on public welfare and demonstrate corporate responsibility
In addition to enjoying the joy brought by pets, Wangying is well aware of the social responsibility on its shoulders. It has joined hands with the warm forces in the pet field to organize pet charity sales many times, promising that 10% of all proceeds will unconditionally support pet welfare in the form of fundraising. At the same time, Wangying and Hangzhou Pet Culture Festival focused on the issue of stray animals and called on more people to join the ranks of caring for animals. With the broad platform of the cultural festival, Wangying shared the importance of adoption instead of purchase, and also brought a series of real cases about the rescue and adoption of stray animals to the public, so that these heart-warming stories touched everyone's heartstrings.
This series of social welfare activities is not only the fulfillment of Wangying's commitment to public welfare undertakings, but also a warm and responsible corporate image to the whole society. Wangying is convinced that every transmission of love can add a warm and bright color to the world.
Pet new power
Deeply cultivating the pet category, Wangying has achieved fruitful results. According to reports, Wangying has been awarded the outstanding pet service provider in the Taobao Tmall ecological industry for three consecutive years due to its professional operation ability and extreme service experience. As an important cooperative ecological partner of Alimama, Wangying joined hands with the relevant team of Alimama to participate in the 2023 Double 11 "National Grass Planting Business Plan", achieving high growth and high quality for the service brands Zhenzhi, Big Pet, Purina, Pemast, Longnuo, and Stubborn Tail. In the same year, the big pet brand Tmall Double 11 Cat Head creative "Life, it should be so pampered" was independently tried and designed by the Wangying design team for the first time.
Wangying always believes that the ultimate service experience is our unique label, and it is also the key to stand out from the competition with other market participants. With the successful conclusion of the "Love in Pets Day" event, Wangying has once again made clear its determination to continue to deepen its efforts in the pet field: it will continue to focus on professional services, driven by technological innovation, and based on love and public welfare. It will serve every brand partner with heart, and work with the warm forces in the industry to jointly promote the healthy development of the pet field.
"Love in Pets Day" is not just an event, it is our yearning for a better life, commitment to social responsibility, and a beautiful vision for the future pet-friendly world. Wangying will take this opportunity to continue to contribute to the prosperity and development of the pet industry, so that every love has a response, every heart can feel the warmth, and together write a more brilliant chapter in the pet world.
In the future, Wangying looks forward to working with more partners to create a new milestone in the pet industry. Let's look forward to the next "Love in Pets Day" event together, and look forward to more surprises and touches!
