/PRZWT/HANGZHOU, May 14, 2024 - With 520 and JD.com 618 approaching, beauty consumption has once again reached a peak, and major beauty brands are also actively preparing to bring consumers a better consumer experience. Recently, the Guangzhou Baiyun Beauty Industry Warehouse built by JD.com Logistics will be opened to the industry to help domestic beauty brands cope with the peak of orders brought by the big promotion and ensure service quality.
Domestic beauty well-known mask brand Membrane Family, since cooperating with JD.com logistics, with the support of customized beauty industry solutions, all kinds of timeliness have been greatly improved, and the store ratings of each platform have also been significantly improved. Among them, Douyin stores have a comprehensive score of 5.0, ranking firmly at the high level of peers. Recently, Membrane Family has put 100,000 popular goods such as difissure yeast mask sticker, black-absorbing and whitening mask sticker, mung bean mud mask into the warehouse, and greet the upcoming JD.com 618 with sufficient inventory.
Founded in 2007, Membrane Family is a professional mask brand focusing on efficient skin care. Using fermentation technology and biotechnology, combined with the research and application of Chinese characteristic plant ingredients, to innovate the streamlined and efficient skin care experience, it has provided professional skin care solutions for nearly 40 million consumers for 17 years. In recent years, Membrane Family has continued to deepen its online channels, not only ranking among the top three in China's online mask market for many years, but also successfully selected as the Top 10 of the 2023 Douyin mask brand list.
JD.com logistics staff packing film family goods
The rapid growth of online channel sales has also brought pressure and challenges to the supply chain of Membrane Family. On the one hand, consumers' increasing emphasis on logistics service experience and the continuous upgrading of platform assessment rules have prompted merchants to continuously adjust the cost and improve efficiency of the supply chain; on the other hand, live e-commerce has the characteristics of large instantaneous changes in orders, strong bursts, and difficult to predict, and has extremely high requirements for the efficient and fast processing ability of orders, especially the ability to deal with peaks.
In response to the supply chain needs of beauty industry merchants, JD.com Logistics has built a beauty industry warehouse in Guangzhou Baiyun Beauty Industry Belt. Here is the main gathering place of the national cosmetics industry. There are nearly 1,300 cosmetics manufacturers (excluding raw materials and packaging materials) in the region, accounting for about a quarter of the country. The industrial scale exceeds 30 billion yuan. Relying on the advantages of Guangzhou beauty industry warehouse and beauty industry service experience, JD.com Logistics provides a full-scene and full-link integrated solution for Membrane Family.
JD.com Logistics Guangzhou Baiyun Beauty Warehouse
The total area of the Guangzhou beauty industry warehouse exceeds 20,000 square meters. Through the innovative application of the combination model of "picking and sorting + review and packaging separation + explosive product assembly line + DWS", the operation efficiency of the warehouse is not only increased by 30%, but also it can provide beauty brands with sets, customized greeting cards, outbound spraying perfume, lettering, customized IP cartons, customized protective consumables and other value-added services to meet the customized warehouse needs of merchants. The warehouse's single-day peak order processing capacity is also more than tens of thousands of orders, which can help brands calmly cope with the order peaks brought by live e-commerce and 618 promotion, and ensure service quality.
JD.com Logistics Guangzhou Baiyun Beauty Industry Warehouse is open to the industry for investment
After reaching a supply chain cooperation with JD.com Logistics, Membrane Family's supply chain efficiency has been significantly improved, the overall logistics timeliness has increased by 18.4%, the timely delivery rate, the 24-hour collection rate is 100%, and the coverage rate of "same-day delivery" and "next-day delivery" has also been greatly improved.
At present, JD.com Logistics has formed a mature integrated supply chain solution for the beauty industry, capable of providing beauty brands with multi-channel one-stock, B-end and C-end business warehouse integration services, as well as multi-scenario delivery capabilities for different delivery objects such as dealers, supermarket channels, franchised stores, consumers, etc., to help beauty brands build an agile supply chain network.
In the future, JD.com's integrated logistics supply chain will always focus on customer needs, and continue to deepen six major industries such as fast-moving consumer goods, clothing, home appliances and furniture, 3C, automobiles, and fresh food. By optimizing inventory management, reducing operating costs, and efficiently allocating internal resources, it will help enterprises reduce costs and increase efficiency and achieve high-quality growth.
