/PRZWT/Suzhou, April 11, 2024 - Yokohama Tire participated in the "GT SHOW Automotive Retrofit Exhibition" held at the Suzhou International Exhibition Center from March 29 to 31, 2024, and exhibited many of its new high-performance tires and off-road tires.
"GT SHOW Auto Modification Exhibition" is not only a long-awaited celebration for modified car fans across the country, but also a grand event for tire, accessories, service equipment and other manufacturers to come together. As a tire manufacturer with a high reputation worldwide, Yokohama Tire's global flagship brand ADVAN, SUV and pickup truck tire brand GEOLANDAR series products were all unveiled at this exhibition, meeting the diverse modification needs of car fans.
In the high-performance tire exhibition area, Yokohama launched the ADVAN Sport EV, an ultra-high-performance summer tire specially designed for electric vehicles, aiming at high-end electric vehicles and fully deploying the new energy tire market. The ADVAN Sport EV inherits the characteristics of the V107 pattern and can provide excellent grip on wet and dry roads. A layer of silent cotton "SILENTFOAM" using polyurethane foam technology is attached to the inside of the tire, which can reduce the cavity resonance caused by uneven road surface during driving, thereby reducing unpleasant noise and creating a quiet interior environment.
In addition, the next-generation street sports tire "ADVAN A052", the new high-performance street sports tire "ADVAN NEOVA AD09", the global flagship tire "ADVAN Sport V105" and its upgraded product "ADVAN Sport V107" were also exhibited.
In the off-road tire exhibition area, Yokohama brought the all-terrain tire "GEOLANDAR X-AT" that balances road performance and off-road performance, as well as the mud radial tire "GEOLANDAR M/T G003", which is specially designed for off-road enthusiasts. It has a domineering appearance and excellent off-road performance, and can handle various terrains such as mud, rocks, and gravel. It has an excellent reputation in the rider circle.
According to Yokohama Rubber Group's new mid-term business plan "YX2026", the goal of the passenger car tire business is to maximize the sales ratio of high-value-added products such as the global flagship brand ADVAN, the SUV and pickup truck tire brand GEOLANDAR, and "winter tire". Yokohama will strive to expand the new car supporting business, strengthen product development, further deepen the existing sales network channels, innovate promotional methods, and explore a broader market, and continue to provide Chinese consumers with high-quality and high-performance tire products.
