Beijing, April 10, 2024 - Continuing the "natural beauty" of spring blockbuster, URBAN REVIVO(UR), a well-known fast luxury fashion brand, recently launched a summer image blockbuster with the theme of "Urban Echo", drawing inspiration from a flower and a tree of nature, decorated with strong vibrant colors and free and elegant exotic paintings. Create an exclusive summer expression of vitality.
The new products launched at the same time as the summer blockbusters awaken the resonance of embracing nature and loving life through the interweaving of natural colors. UR has once again demonstrated its unique fashion insight, and continues to bring consumers a "leading step" aesthetic experience through its international vision and diversified fashion attitude.
UR summer blockbuster is released, exploring the intersection of city and nature
Summer represents freedom, vitality and unrestrained, and UR shows an arbitrary expression of nature and city through the lens of language.
The summer blockbuster was shot by upstart photographer Davit Giorgadze, who knows fashion, philosophy and art cinema and has worked with international fashion houses such as Bottega Veneta, Burberry, Gucci and Loewe. He is adept at using the power of images to explore the culture, purpose and emotions behind them. Following his camera images, it is like shuttling through the streets and buildings, touring the unknown streets, and conveying UR's urban aesthetics in the changing light and shadow.
In addition, MATILDE and JULIAN WEIGL, the well-known models involved in the blockbuster, have worked with Balenciaga, Vetement, Gentle Monster and Armani, NIKE and other brands, respectively. The photographer interwoven plant elements with the model's body close-up, projecting the beauty of nature, strength and lines into the silhouette and details of the garment, expressing a fashion attitude full of freedom and vitality, and accurately capturing the relationship between city, nature and fashion.
This photographer with keen insight and two models with rich experience are in line with UR's original design concept. The three join hands with clothing as the carrier and fashion as the medium to jointly explore the infinite creation of multiple styles, leading consumers to look back at the city, look at nature, and find urban pioneer expression in the context of a new era.
"See" music from clothing, UR plays original urban aesthetics
A closer look at UR Summer 2024 new products will have a more intuitive experience of the theme of "Urban reverberation". Inspired by music, UR visualizes music tracks in the details of clothing fabrics through the original personality of colors, patterns and weaving techniques, turning fashion into notes, interpreting new fashion chapters, and playing the musical echoes of nature and the city.
This UR women's wear series, the use of vague and visible perspective pattern to show the flower shadow swaying, like a pause and turning music, more summer to add a hint of cool; In the pattern design, through the visual experiment of the audio track, the color and shape of the audio are converted to show the unique pattern of each echo; The rolling process of the details is inspired by the music wave, so that the urban sound is embellished like petals in the avant-garde expression. The wrapping design is fashionable and exotic, taking into account fashion beauty and comfort, UR women's new products not only show the warm vitality of summer, but also interpret freedom through clothing details, showing the charm of urban women.
The men's design of this series boldly uses the expression technique of "the fault art of the audio track" to create art with the images or sounds generated by the fault of the audio track, and imitates the effect through fluctuations, twists and defects of the grain, and combines the design method of stripes and overlapping colors to form a unique summer flower scene, playing another urban echo. The light and transparent fabric combined with the silhouette shirt shows the elegant comfort and relaxation of summer, presenting a unique style of crisp and cool urban style.
At present, UR 2024 summer blockbuster has been officially released in 400 offline stores and online multiple platforms around the world, and the same new blockbuster has also landed in various official channels. With the design theme of "Urban reverberation" this season, UR further extends its insight into urban nature and brings consumers a unique and diversified fashion experience. In the summer of blooming flowers, step into the fashion world of UR together and play a symphony of spontaneous freedom, warm and arbitrary urban fashion.
