/PRZWT/Hangzhou, April 09, 2024 - Yiwrigley Sanitary Ware once again joined hands with JD.com's Little Rubik's Cube to carry out in-depth cooperation. From April 1 to 2, 2024, Blueguard's new product launch with the theme of "Water is more sterile, care for healthy homes" will be held in JD.com Building: a flagship launch, trend function and new product series live broadcast on the whole network, and at the same time create a two-day "flash event experience field of three-dimensional multi-experience". In this way, consumers can experience the charm of the product up close. This is another action after the strategic deployment of the Wrigley Home Furnishing x JD.com platform for 2024.
New products in the industry are launched, and good results are achieved
In this live broadcast, Wrigley Sanitary Ware cooperated with JD.com's online platform to conduct the live broadcast of the flagship store. This new marketing model combines offline launches with immersive new product experience. According to statistics, as of 21:00 on April 1, the sales of new products in 12 hours on the market have exceeded 1.55 million yuan. During the launch period, the brand's sales surged by 300% year-on-year. On the day of the launch, JD.com's small Rubik's Cube joint category TOP1, only 2 hours of live broadcast attracted more than 310,000 people to watch.
According to the "2024 New Product Consumption Trend Report" released by JD.com's Little Rubik's Cube, better experience, disruptive innovation, spiritual pleasure and fashion trends have become important motivations for consumers to buy new products. In view of the fact that home consumption is moving towards quality improvement and structural upgrading, and the market demand for optimizing home supply and consumption experience is becoming increasingly urgent, Wrigley Sanitary Ware and JD.com's Little Rubik's Cube have launched a new product [Blue Guard] AKE1186 smart toilet with the help of category insights and data analytics provided by JD.com, aiming to bring consumers a scientific and healthy new way of toileting.
The water is more sterile, caring for a healthy home
As a new product of Wrigley e-commerce, Blueguard has adopted a new ultra-clean flushing system. Its electrolytic sterilization water function converts ordinary domestic water into electrolyzed water through the electrolysis process, and the resulting hypochlorous acid component has up to 99.9% sterilization ability. After each toilet use, the electrolyzed water will be automatically sprayed in the form of a fine mist, fully covering the inner wall of the toilet, and disinfected within 10 seconds to deeply purify bacteria and avoid cross-infection shared by family members. In addition, the toilet can continue to resist bacteria for up to 2 hours, and then automatically reverts to ordinary water for environmentally friendly use.
Zhou Peng, general manager of Wrigley's e-commerce division, said in the live broadcast that this time, the Wrigley bathroom industry launched the "ultra-clean flushing system", and Blue Guard broke through the innovative function of smart toilets to bring "qualitative" changes to consumers from the perspective of comfort and health; especially, the large number of families, including the elderly and children, etc., bring different toilet happiness to the whole family.
Blueguard has incorporated humanized design elements through technological innovation, which greatly enhances the comfortable experience when going to the toilet. It uses SIAA silver ion technology for antibacterial treatment, and is matched with an ergonomic 7D hip-soothing seat. Wrigley Sanitary has deeply studied the body shape and physiological structure of the Chinese people to create a more suitable ergonomic seat ring, which aims to make every toilet contact cleaner and safer. The seven support points of the seat ring design can disperse the pressure when seated, which is not only comfortable from the inside, but also relaxes the muscles, realizes sedentary and not numb, and brings extraordinary comfort in the product details.
At the event, the product director of Wrigley's e-commerce division personally conducted a product discussion and explanation. In order to make the product functions interesting, a number of mini-games were also designed, allowing players and users to win beautiful small gifts by participating in the interaction.
This time, Wrigley Sanitary Ware and JD.com Little Rubik's Cube jointly released the new Blue Guard products, marking that Wrigley Sanitary Ware brings "healthy + clean" products to thousands of households and leads the industry with innovative product technology. It is reported that from now on, go to JD.com and click Search [Wrigley Sanitary Official Flagship Store] to experience and get exclusive preferential benefits.
