/PRZWT/Shanghai, April 08, 2024 - In July 2024, Shanghai's CP Plaza will welcome the grand opening of a new film culture and entertainment brand, CINEVERSE. CINEVERSE has revolutionized the established framework of traditional cinemas and created a new cinema that integrates innovation, technology and art. This innovative entertainment space will bring unprecedented movie viewing and entertainment culture consumption experience to citizens.
Chia Tai Le Cinema is a high-end cinema brand wholly owned by Chia Tai Group. Shanghai Chia Tai Plaza Le Cinema CINEVERSE is not only a simple cinema, but also a comprehensive entertainment creative space integrating film screening, theater performance, food fun, performing arts space and diverse entertainment space. It breaks through the definition of traditional theaters and actively explores a new lifestyle of entertainment culture with the concept of "breaking the routine and reinventing the entertainment space", becoming a pioneer in the traditional cinema industry.
In the field of CINEVERSE, film genes and the concept of an unbounded universe are intertwined to build an entertainment world full of imagination and creativity. Five boxes are defined with rich and diverse virtual and real experiences: film screenings, theater performances, food fun, performing arts spaces and multiple entertainment spaces, thus extending the new space format of professional performing arts. Here is not only the ultimate movie viewing experience brought by international top laser IMAX equipment and cutting-edge digital technology, but also a rich and diverse content such as meta-universe space, art exhibitions, trendy play flash mobs, IP experiences, and joint derivatives, bringing all-round entertainment to the audience.
Stepping into CINEVERSE, the perfect combination of modern space art design and sound, light and electricity makes people feel like they are in an art palace intertwined with light and shadow. The integration of cutting-edge intelligent technologies such as virtual reality and augmented reality has made the virtual world and entertainment scenes strongly integrated, enabling the public to immerse themselves in a new dimension of entertainment and experience unprecedented film culture and entertainment.
The opening of CINEVERSE will not only bring new entertainment options to audiences in Shanghai and even across the country, but also lead the development direction of the film culture and entertainment industry. It is not just a cinema, but also an entertainment ark that connects virtual and reality, tradition and innovation, and is about to set sail for a wider entertainment world.
After the opening of CINEVERSE, the overall entertainment sector of CP Plaza will be further enriched and upgraded. On the basis of the original shopping, catering, leisure and other formats, high-quality movie entertainment experiences have been added, providing consumers with more diverse choices. At the same time, the five box designs of CINEVERSE will also drive the common development of surrounding formats, forming a virtuous circle of mutual promotion and common prosperity.
As the first international metropolitan shopping center, Shanghai Zhengda Plaza has comprehensively upgraded the business product system and continuously empowered new space this year with the characteristics of "urban type, comprehensive and internationalization". The introduction of high-quality innovative formats such as CINEVERSE this time will use film culture and entertainment experience to drive new consumption momentum in Pudong Lujiazui business district, continuously deepen the linkage of business, culture and tourism, strengthen multi-party coordination, resource integration, and improve traffic and consumption energy level. Shanghai Zhengda Plaza continues to try to integrate multiple business formats and create multiple scenes. Through the role of consumption, it will help the global dissemination of Shanghai's urban image; at the same time, it will create new offline entertainment consumption scenes with multi-dimensional integration such as "film + culture + food + interactive experience", so that consumers and foreign tourists can more deeply appreciate the charm of film culture.
Looking forward to the opening of Shanghai Zhengda Plaza Music Cinema CINEVERSE in July, with film as a link for cultural exchanges and a feast of new entertainment experiences, not only injecting new vitality and creativity into the film culture and entertainment industry, but also accelerating the integration of "business travel culture and style", promoting the quality and expansion of service consumption, and reaching a new high.
