/PRZWT/Shenzhen, March 20, 2024 - 01 What kind of suit should a young person's "equipment" be for work?
"Convenience + comfort" has re-emerged as the workplace dress code for contemporary migrant workers. For most migrant workers, the main thing to wear is practical - light and easy to take care of, comfortable to wear, or simply wear whatever you have at hand.
In the context of the accelerating pace of society, increasing pressure on life, and intensifying competition, young people's workplace clothing is gradually transforming from "refined" to "practical". Like a silent struggle against the pressure of heavy life, comfort, decency, and zero stress have become the first choice for young people's commuting clothing.
02 Zero pressure borrowing station, easy to find under heavy pressure
When young professionals create a more comfortable workplace environment for themselves with the principle of "a cup of coffee in the morning and a glass of wine in the evening", GXG realizes that a good night's sleep and a bright morning have become more practical pursuits for every young professional.
This is also one of the starting points for GXG to invite Aduo Group's light hotel to create a "morning G night A" workplace spirit victory and jointly protect the young workplace.
After entering the workplace, "business travel" has become a nightmare haunting most working people. Working overtime in another city not only faces the physical fatigue after a long journey, but also worries about the possibility of chaos.
Arriving at the hotel, I found that my clothes were wrinkled before taking a breath; the business trip continued to be extended and extended, but I didn't bring enough equipment with me; the meeting saw the customer dress too casually... Stepping on any one can make this trip a memorable one in the history of blood and tears at work.
These trivial things in daily work, once they happen on a business trip for a few days, all kinds of stress will be magnified countless times, becoming a mental and physiological double restraint that surrounds the young people.
This time, GXG X Yaduo Group's Qingju Hotel jointly launched a zero-pressure clothing borrowing station specially designed for young people, starting from the spiritual pain points of young consumers and meeting the "few but incomparably important" needs of young people for business trips. Wear a GXG zero-pressure suit, sleep in the light hotel under the weight of travel, find a convenient and comfortable shortcut to spiritual victory, and use the intimate protection of G in the morning and A in the evening to escort every seemingly insignificant little thing.
The shift in focus on young people from a physical to a spiritual level is one of the important brand shifts GXG has made in recent years.
The consumer demand of young consumers is shifting from "exquisite" to "comfortable", and commuter clothing has also undergone a sea change: in the past, commuter clothing was often associated with labels such as "serious", "formal" and "exquisite" in the public perception, but today's commuter clothing needs to present a casual and fashionable posture.
GXG has keenly captured this point and reinterpreted the inclusiveness and diversity of current clothing for young people. After more than a year of adjustment, starting from the two perspectives of individual aesthetics and practicality, on the basis of meeting consumers' most basic functional needs such as decent, comfortable, and easy care, combined with fabric technology, in the details such as version and fashion, the emotional value conveyed by the brand is implanted into it, and the new "Zero Pressure Series" men's clothing is launched, providing fashionable commuter wear templates for contemporary professionals.
After 23 years of selling zero-pressure coats, 24 years of GXG's zero-pressure suits designed for fashionable commuting have also come into being, returning the time to take care of suits to life and reducing the burden on the workplace.
Lightweight, take it easy.
Compared with previous products, the GXG zero-pressure suit continues the quality of "light". As one of the ace series launched by the brand, the zero-pressure suit specially uses different functional yarns such as SCRONA fiber and SOLOTEX fiber to create a lightweight and breathable wearing experience for consumers, and truly reproduces the "zero-pressure feeling" that is urgently needed in the workplace. And, with the support of multi-layer technologies such as anti-wrinkle process and waterproof and stain resistance, this comfortable and easy-to-take-care wearing feeling has made the GXG zero-pressure suit break through the siege in commuter men's clothing.
Nowadays, the zero-pressure suit perfectly covers the field of convenient and comfortable commuting wear, and at the same time, it firmly grasps the self-cultivation and propriety in the hands, and reduces the weight of the suit around the principle of "light weight, comfort and easy care", so that the younger generation's workplace commute is more light and comfortable.
In the commute, a true zero-pressure performance is performed, accompanied by the new young people in the city, like a shadow.
03 Greet a new generation of young people in the workplace and become a school of their own in the continuous polishing
Young people will not choose to try to educate their own brands. In the face of the current uncertain workplace and consumer environment, their physical and mental needs need to be paid more attention, whether in the workplace or in terms of consumption.
Lightweight, comfortable, easy to take care of, reducing consumers' daily maintenance problems. This is not only the service that the product should achieve, but also contains the brand's practical care for consumers.
GXG has always been keenly aware of the true demands of young people. In 2023, GXG focused on the commuter track, upgraded its strategy, established the brand positioning of "Youth Casual Men's Clothing More Suitable for Commuting", and established a development plan for the next 3-5 years. From marketing, products, channels and other channels and methods, the zero-pressure series will be regarded as the brand trump card, and continue to strengthen the brand's "China Commuter Men's Clothing No. 1" consumer mind. This time, it joined hands with Aduo's Qingju Hotel to focus on the "business trip" scene where young professionals have real headaches. From physical decompression to spiritual companionship, it will help wash away the shackles and troubles of young people, and let young professionals feel the power of brand care.
Nowadays, the clothing market has entered into stock competition, and even shrinking competition. If brands want to achieve steady growth, they must continuously launch products that combine product quality, functional innovation, and fashion. In addition to meeting consumers' diverse clothing needs, brand care for consumers' spiritual level is also becoming one of the important reasons why young people choose brands.
This battle for young people is not just a marketing battle to deal with, but a persistent effort that brands should make to welcome a new generation of young people.
GXG has taken a fruitful first step through the ace zero-pressure series. We will wait and see where it will lead the "Youth Casual Men's Clothing" in the future, what kind of brand power belongs to GXG for young people, and where the ace series will continue to be deeply cultivated.
