/PRZWT/Beijing, March 19, 2024 - On March 13, the Vantage JD.com Small Rubik's Cube New Product Day with the theme of "Ultra-thin and further advanced, not protruding more prominent" ended perfectly. In this event, Vantage's ultra-thin small flying saucer range hood S36 made a stunning debut, leading the European ultra-thin hood field to new heights with its disruptive product innovation, satisfying consumers' dual pursuit of home aesthetics and functional upgrades.
As soon as Vantage's ultra-thin small flying saucer range hood S36 was launched, it won wide praise from consumers for its 38cm ultra-thin body, cabinet-flush design, three-cavity smoke collection technology and large suction force. The exposure, reading, interaction and retail volume of various marketing activities all reached new highs, further consolidating Vantage's leading position in the field of ultra-thin hoods.
Lin Gengxin's live broadcast show cooking skills, Vantage ultra-thin small flying saucer range hood S36 "internal and external repair"
After the Vantage ultra-thin small flying saucer range hood S36 was new on the JD.com platform, it quickly attracted the attention of consumers. The "ultra-thin tasting officer" Lin Xinxin's enthusiastic recommendation on the Weibo platform attracted a large number of users and fans to watch and discuss. According to preliminary statistics, the exposure of Weibo this time is as high as 15 million. The dual promotion of brand influence and star potential has brought great volume to this new range hood.
In the live broadcast of new products held on March 14, Lin Gengxin and JD.com executives and vice president of Vantage parachuted into the live stream, and fans have also been looking forward to it for a long time. During the live broadcast, Lin Gengxin showed off his cooking skills, and through a series of relaxed and pleasant interactions, he cleverly showed the "ultra-thin and non-protruding" characteristics of the S36. The S36 adopts a cutting-edge ultra-thin structure with a front and rear depth of only 38cm, which solves the problem of "hood meeting" in one fell swoop. At the same time, the frame of the smoke collecting cavity of the S36 range hood is also an ultra-thin design. The 1.2cm ultra-thin frame increases the "cavity proportion" of the range hood, making the smoke gathering effect better, and the smoke has nowhere to escape.
In order to test the smoke cleaning effect of the Vantage S36 ultra-thin small flying saucer range hood, Lin Gengxin chose dishes with a large amount of cooking oil smoke. The audience in the live stream saw that although the oil smoke momentum was "ferocious" at the beginning, under the action of the strong suction force of the Vantage S36 ultra-thin small flying saucer range hood at 26m ³/min, the oil smoke was quickly inhaled and discharged, and the "kitchen" always remained smoke-free.
In addition to the recommendation of the popular star Lin Renewal, the Vantage ultra-thin small flying saucer S36 range hood has also been praised by nearly 100 experts on Douyin, Xiaohongshu, Zhihu and other platforms. Evaluation bloggers have deeply tested the performance of the S36, which has aroused the strong interest of many consumers; there are also many home bloggers who have shared the practical experience of the S36, which has attracted netizens and generated a desire to buy. According to statistics, the people who grow grass cover up to 39.66 million, attracting many consumers to enter the store to buy, and the store sales have achieved significant growth.
This time, Vantage partnered with well-known actor Lin Gengxin and industry experts to create live broadcast and grass planting activities, vividly demonstrating the authenticity and advantages of products through vivid and intuitive scene forms such as live broadcast and short videos. Through this innovative form, Vantage has successfully built a bridge of communication and interaction with consumers, allowing more people to experience Vantage's brand value and product charm up close.
Cross-border interaction, "Ultra-thin Advanced Alliance" breaks the circle and wins
Today, cross-border marketing is not new, but the joint cross-border interaction of leading brands in many fields is rare. In the listing activity of Vantage's ultra-thin small flying saucer range hood S36, Vantage joined four official blue v accounts such as ASUS Computer, Bull Electric Appliances, Looking for Sweeper Robot, and Opal Lighting to form an "ultra-thin advanced alliance", which attracted the attention of many consumers and realized the broken circle of brand influence. According to statistics, the range of radiation fans is as high as 2 million, and 146,000 fans participate in the interaction.
In addition to the increase in volume, the joint interaction of the "Ultra-Thin Advanced Alliance" also perfectly integrates the product advantages of the Vantage Ultra-Thin Small Flying Saucer Range Hood S36 with fashion and technological elements, showcasing the brand's innovation and vitality.
Online and offline resonance force, driving volume sales to double increase
In addition to the collective help of stars, experts and blue V, Vantage has further enhanced the popularity and sales of new products through online and offline promotion. Vantage has carried out strong advertising in high-frequency activity scenarios of potential target consumer groups, such as business districts, elevators and other places. In addition, Vantage has carried out in-feed ad placement in major online channels, which has caused the launch of the ultra-thin small flying saucer range hood S36 to have a crest effect. Through online and offline resonance, it can reach the crowd up to 387.03 million.
With in-depth analysis of the market, Vantage has advanced its layout in the field of ultra-thin range hoods. Through continuous Product Research & Development and innovation, it has continuously broken through the thinness limit of the hood, bringing consumers an excellent experience that is both beautiful and high-performance. After capturing the "meeting" troubles that may be caused by the shape problems of traditional European range hoods, Vantage once again gave full play to the advantages of R & D innovation and launched the S36, a new model of European ultra-thin range hoods, which not only brought surprises to consumers, but also took solid steps in promoting the progress and upgrading of the industry.
