/PRZWT/Shanghai, March 18, 2024 - The 22nd China (Shanghai) International Optical Industry Exhibition will be held at the Shanghai World Expo Exhibition and Convention Center from March 11 to 13. With the original intention of letting the world see beauty, Bailaide brought its five brands FILA, JILLSTUART, New Balance, Levi's, agnès b. to show their unique thoughts in the details, and the design highlighted the essence of the brand, once again stunning the audience at the exhibition site.
In this creative and dynamic exhibition, Bailaide once again focuses on the preferences of young people, continues to explore "new consumption, new scenarios, new gameplay", creates a booth design that is both creative and imaginative, and at the same time constantly innovates the way of communication with young people. By inviting KOL live clock in, lottery gifts and other interactive links, it adds interest to the exhibition and creates an immersive experience.
FILA embraces "no limits" to explore possibilities
The FILA booth incorporates the brand DNA into every design detail, with the classic red, blue and white as the main colors. The "F" logo is suspended in a conspicuous position, and the logo, luminous wrought iron, and grid elements are hollowed out to create a modern and sporty experience space. This is not only a replica of the classic, but also a tribute to the spirit of unlimited exploration.
This time, FILA glasses brought the first new products of Fei Yang, Fei Fan, and 2 adult optical frame series. The glasses design will highlight the perfect integration of sports lines and power aesthetics, collide with elegant fashion with legendary inspiration, and will embrace the "no limit" attitude of life and pass it on to every audience who walks into the booth.
FILA YOUTH
Using the production process of plate glasses, the whole piece of resin material is cut and manufactured, taking into account texture and comfort; the classic frame type is matched with the neat pile head design, and the brand's classic "F" logo is placed at the end of the temple, which simply and powerfully shows the characteristics of the series; the metal sheet is inlaid with the "F Box" logo, highlighting the quality and vitality.
FILA REMARKABLE
The front ring is made of 304 stainless steel, with a nickel content of > 8%, a tensile strength of 1500~ 1750Mpa, high toughness and corrosion resistance; the temple is made of β titanium, which is anti-allergic, high elasticity and comfortable to wear; the end of the temple is also cleverly integrated into the iconic "F" Logo. The simple and neat design is matched with a high elastic and anti-sensitive comfortable material, but the personality is not publicity, reflecting the brand's unique charm.
JILL STUART Stay true to yourself and unlock your true self
JILLSTUART is a famous American New York designer brand founded by Jill Stuart in 1993. At the JILLSTUART booth, butterfly elements were integrated into the booth design, perfectly demonstrating the fit between fashion and butterflies, making the whole space shine with a unique light like female power.
JILLSTUART Eyewear adheres to the belief of "For Yourself and No One Else" true self interpretation, through three different glasses series of Yueji, true self and sunglasses, with fashionable eye shape, ingenious design, carefully selected color matching and exquisite details, to create products that allow every fashionable woman to enjoy a fashion attitude that is loyal to herself at all times.
Yueji series
Mainly based on all-titanium metal glasses, it presents the beauty of elegance, intelligence, gentleness, relaxation and precipitation, leading women to explore more style charm and reveal their diverse beauty.
True Me Series
Smart, lightweight, and diverse are the main themes of this hybrid titanium optical eyewear series. The slender frame, concise lines, and fashionable eye shape form a unique JILLSTUART Eyewear aesthetic.
Sunglasses series
Innovative colors, retro aesthetics, and brand identity, the sunglasses series implements the brand concept with diverse designs, leading women to express themselves bravely and without fear.
NEW BALANCE Current trends, future imagination
New Balance's booth design incorporates new elements. The space is dominated by white, blue, and gray, combined with the annual theme of lunar elements. The lighting design simulates the starlight in the universe and the light of the moon. The addition of lunar elements makes the space more unique and attractive, aiming to create a space full of futurism, technology, and mystery, allowing the audience to feel the innovation and forward-looking of New Balance glasses.
Levi's pays tribute to retro and continues to write classics
Levi's has gone through more than a hundred years of ups and downs, from a national popular to a global brand with a consistent personality, representing classic American style and individual leisure. The log color on the booth is matched with Levi's classic denim pattern, expressing the power and spirit of the frontier and paying tribute to the classic that is always popular.
Agnès b. Simple and extraordinary, release the timeless style
Natural, simple, enduring, and with its own artistic style, French minimalist master agnès b. does not pursue dazzling, nor does it pursue eye-catching attention, showcasing the minimalism of French classics to the fullest.
From professional to aesthetic, from material to craftsmanship, from function to experience, Bailaide deeply explores the development trend of fashion and trendy frames. Starting from user comfort and experience, we explore and design excellent optometry products, and strive to provide consumers with visual solutions that combine health and aesthetics.
Keep moving and innovate. Enjoy every moment of comfort and freedom in the "visual" world, and let the world see beauty.
