/PRZWT/BEIJING, March 14, 2024 - The year 2023 is known as the first year of AI, with generative AI flourishing and large models emerging one after another. In the continuous exploration of various industries, the application field and application value of AI are gradually emerging. The 2024 government work report states: "Carry out artificial intelligence + actions to promote the deep integration of digital technology and the real economy." It further guides the direction of AI empowering and promoting the development of the industry, and moving towards the implementation of application scenarios.
As a brand that combines artificial intelligence technology with marketing to provide services for the home appliance industry, CeMeta Universe is about to appear at the 2024AWE China Home Appliances and Consumer Electronics Expo, and join the leading home appliance companies to explore new possibilities of AI marketing.
CeMeta Sen Universe's parent company, Sembo Marketing Technology Group, has 20 years of marketing experience, mature marketing methodology and a large amount of marketing data. Unlike traditional marketing companies, Sembo has always focused on home appliances and home furnishing industries, and has a deeper understanding of specific industrial application scenarios. Sembo's layout in the AI field began in 2021. The CeMeta Sen Universe team was established to closely combine marketing experience and industrial application scenarios to build an AI technology base. This appearance at AWE is dedicated to making AI a new quality productivity that promotes cost reduction and efficiency in enterprise marketing.
CeMeta Sen Universe booth three highlights first revealed!
First, the world's first home appliance and home furnishing industry marketing model is about to be released!
CeMetaSen Universe's AI marketing is not a generalized, universal solution. Instead, it is rooted in the home appliance and home furnishing industries.
Based on the application landing in the vertical industry, focusing on brand marketing, e-commerce marketing, product promotion and other scenarios, the company has conducted millions of picture training on the core needs of marketing content richness, authenticity, aesthetics, etc. Professional home improvement designers, soft decoration matching experts and visual artists jointly select materials, and AI deep learns the characteristics of high-quality content. On the basis of high-quality training materials and unique self-developed algorithms, create a marketing model for home appliances and home furnishing industries.
The big model has more advantages in the richness, authenticity, and aesthetics of marketing content generation. It will provide underlying technical support for AI marketing in the home appliance and home furnishing industries.
Second, the scene is deeply integrated, and the three major AI marketing products are about to be launched!
On the basis of its own large-scale model, CeMeta Universe goes deep into the brand marketing scene and launches AI marketing product solutions around brand pain points.
For example, AI national marketing assistants focusing on store customer acquisition scenarios. In the context of the lack of offline store traffic, revitalize dealers and shopping guide resources, and help enterprises build a national marketing ecosystem through the combination of AI tools such as content, training, and incentives, so that online traffic becomes offline retention and leads are converted.
AI e-commerce operation assistant is dedicated to improving the efficiency and ROI of e-commerce operations. AI empowers the whole process of e-commerce graphic and video material production, shortens the production cycle and production links, and reduces costs. And performs data effect management on e-commerce materials to continuously optimize the quality of materials. Promote e-commerce operations to reduce costs and increase efficiency, and continue to improve ROI.
AI marketing content mid-platform will serve as the foundation for enterprise AI marketing. In the era of AI revolution, self-owned content materials are the foundation for enterprises to build AI capabilities. CeMeta AI marketing content mid-platform helps enterprises to conveniently store and manage content. Combined with the establishment of a content labeling system, it continuously learns the laws and tonality of enterprise content, and trains more in line with the enterprise's exclusive AI model. Lay the foundation for the development of enterprise AI capabilities.
Third, join hands with leading home appliances and home furnishing customers to uncover the landing cases!
Although most companies agree that AI marketing is the future direction, they are still hesitant to see whether the current AI is a gimmick.
In the early stage of development, CeMeta's products will join hands with customers and be put into the market for verification to test whether they can be truly integrated into the workflow of enterprises and solve real problems. The three major AI marketing products currently launched have been verified with Midea, TCL air conditioners, Chivas and other home appliances and home furnishing brands. By continuously creating landing cases, continuous verification and optimization. Avoid making AI marketing a floating castle in the air.
In the AI revolution, great changes in the marketing industry are about to happen. CeMeta Universe will continue to combine with home appliances, home furnishings and more industries to explore more possibilities of artificial intelligence + marketing. For more exciting AI technologies, please pay attention to the CeMeta Universe AWE booth and experience it on site!
