/PRZWT/Xi'an, February 28, 2024 - From February 21 to 22, the Emma "Value Creation, Customer Achievement" Dealer Marketing Ceremony of 2024 was held in Xi'an, which attracted a lot of attention. The entire industry is focusing on Emma, and they are all wondering how the industry leaders will lay out, fight, and launch market actions in 2024.
In this grand ceremony, Emma adhered to the customer first, adhered to the integration of enterprise and business value, and released a series of plans such as the overall strategic traction and deployment, detailed marketing strategies and measures, and the annual flagship product of fashion technology. These plans are more specific and more practical, which is undoubtedly the horn of Emma's comprehensive attack in 2024. And Emma's strong comprehensive measures also set the tone for the competition in the electric vehicle industry in 2024 - deeply cultivate advantages and strive for victory!
Choose to stand tall and become the first
Enterprise-business value integration, benchmarking world standards to promote globalization strategy
The trend of low-carbon and electrification is spreading around the world, and China is the undisputed industry leader. As a leading enterprise in the domestic electric vehicle industry, Emma has been on the world stage on behalf of the domestic electric vehicle industry many times since it started its globalization strategy in 2015. Today's Emma is the Emma of the electric vehicle industry and the Emma of China facing the world.
"Choose to stand tall and become the first! Benchmark world-class standards!" This is the future blueprint drawn by Duan Hua, vice chairperson of Emma Technology Group, and it is also Emma's future development goal. Choosing to stand tall is to choose high standards of customer value, high standards of corporate output, and high standards of team quality. Only in this way can we ensure Emma's continued high-quality development.
"Emma will adhere to customer first, value creation, and continue to promote the integration of enterprise and business value." Gao Hui, president of the Electric Vehicle Division of Emma Technology Group, put forward the path direction for Emma's globalization strategy, and formulated a pole plan for Emma's future development around "value" and "customers". It will carry out comprehensive upgrades in values, strategies, products and services to further deepen Emma's growth moat.
In the context of the current era, no industry can be as stable as Mount Tai, and no enterprise can sit back and relax. Choosing to stand tall is the underlying logic of enterprise development, because for enterprises: either grow or exit. For Emma, growth has never stagnated, constantly crossing the river by feeling the stones, from big to strong, from domestic to global, Emma's globalization strategy will promote Emma to stand higher and see farther, so that Emma's overall strength can be qualitatively improved, and it will also become a benchmark for Chinese electric vehicle companies.
Stick to the ground, growth first
Businesses work together to make accidental success inevitable
Not every company can choose a high and stand, because the pursuit of higher and farther goals requires a lot of hard work and sweat, and it is necessary to continue to adhere to long-term doctrine. While setting ambitious development goals, Emma in recent years has made more people feel pragmatic and landing. Choosing a high and standing to determine the direction of progress, while moving quickly on the ground allows Emma to continue to deepen and fully implement in all aspects of brand, marketing, and products, achieving down-to-earth and step-by-step.
"Deep cultivation is strategic design, value creation, winning before the battle, and achieving users!" Tao Feng, general manager of domestic marketing of Emma Technology Group, let everyone see where Emma's "deep cultivation" is. These actions will make Emma's foundation more stable, more firm, and more confident. It also allows Emma to make a hole from strategy formulation to strategy execution, and achieve intensive cultivation, joint efforts of enterprises and businesses, and a hole of profit.
In terms of products, Emma adheres to the strategy of fashion product first and unswervingly, and at the same time launches five major product styles: fashion, retro, technology, luxury and sports, continuously enriches the product structure, realizes value differentiation with extreme fashion, and focuses on large single products, launching a number of annual flagship products, truly achieving "one meter wide and ten thousand meters deep";
In terms of brand, Emma adheres to the soul of fashion, creates more fashion IP and brand imprints through top-stream variety shows, brand events, new media matrices, etc., and continuously promotes the brand to be "more environmentally friendly, younger, more fashionable, and more luxurious". At the same time, it will also strengthen the interaction with stores and users, further realize the integration of product and effect, and enhance the influence and appeal of Emma's brand;
In terms of marketing, Emma has developed a complete store growth strategy, continuously empowering end point stores through training, joint activities, etc., promoting the upgrade of store retail and services, and through Douyin local life live broadcast, emerging new media customer acquisition methods, and constantly develop online channels, so that online traffic and offline sales are fully combined, covering a larger client base and achieving a larger market share;
Great things in the world must be done in detail, and difficult things in the world must be done in ease. To choose a high position and become the first, enterprises rely on the victory of one battle after another and the realization of one goal after another, so that the grand blueprint becomes clear and the strategy finally comes true. For products, markets, merchants, stores, users, etc., Emma has created its own "unique skills", "chessboard", "six veins sword", "nine swords of dugu", "new retail six steps", etc., to further consolidate and expand its own advantages, and realize the continuous high-quality development of Changpo Thick Snow.
The electric vehicle industry has entered a period of deep reshuffle, and the brand concentration is getting higher and higher. The leading brands have a dominant position in the higher-dimensional competition by virtue of their huge scale advantage. In this competition, the masters have a good hand and the recruitment is compact, and the first-mover enterprises will undoubtedly win more initiative and first-mover advantage. In 2024, Emma once again grabbed the opportunity and became the wind vane of the industry brand, product and market.
Millions of explosive items, the ultimate fashion
Anchor the goal, all employees win, Emma will win the battle when she is strong
There is a law in the development of business: short-term momentum, medium-term model, and long-term product. To be able to develop in the long run, you must be able to provide excellent products. All competition boils down to the competition of "products" in the end. The real victory of an enterprise comes from the unremitting pursuit of products and the in-depth exploration of customer needs.
In recent years, at Emma's annual dealer conference, "product" has been a very high-frequency key word, and this year is no exception. Emma has launched a series of blockbuster single products, which may touch on Emma's underlying logic about products.
Pop culture weather vane - Fun Egg, which integrates the elements of hole shoes, is the only fashion item in the industry that has its own DIY attributes and can be DIY from the original factory. Each one is a "customized limited edition", which is not only a high-value car, but also guides popular culture;
Fashion product representative - Emma Luna, this is the real fashion trend in Emma's flagship product. As the same style as the star and the fashion explosion, the versatile Emma Luna has become a "fashion benchmark", not only popular in young people's social networks, but also popular in end point stores and street consumers;
The new flagship of the Air Force - Emma Snapdragon, the Emma Air Force has opened the era of vehicle manufacturing in the electric vehicle industry. After three years, the Emma Small Air Force has taken off again. The new flagship - Emma Snapdragon, will further enhance the competitiveness of Emma's products in the young group and make the classic flagship products continue to sell well;
The industry's first, all-terrain "SUV" - Emma looks up, equipped with Emma's new engine system, has better performance, easily achieves a 100-kilometer battery life, easily responds to various road conditions, and has a luxury design, large and large space, and a number of intelligent experiences. It has achieved 168,000 sales in 60 days of listing, and has entered the era of comprehensive sales.
In addition, there are two or three rounds of large single items, and the "product" has become the focus of the audience. With fashion as the soul and technology as the foundation, Emma continues to consolidate its position as the "product benchmark", and this powerful "end point weapon" also makes all Emma dealers confident and high-spirited.
Duan Hua has repeatedly emphasized "focusing on user requests, paying more attention to customers, and building better stores and better products in the future". Gao Hui said that he would do "user products for users". Tao Feng issued a call to "take one and give up nine, one thing in a lifetime, and one battle to the end"! In the face of the challenges of the market, Emma is strong when she encounters strength. From creating high-quality products in fashion technology to marketing activities and mobilizing all staff, Emma adheres to "user first" and gives the sharpest spear to all the Emma people who are actively seeking war. This is destined to be an unstoppable market harvest war.
One person can go fast, but a group of people can go further. At this stage, the competition in the electric vehicle industry is already a competition for all employees, a battle of morale in which thousands of troops are mobilized and activated. Emma has big choices, big goals, and big actions at the same time, which will surely stimulate all of Emma's potential and fighting spirit, ensuring that Emma goes from accidental victory to inevitable victory, and achieves a comprehensive victory.
Standing tall and leaning towards the ground, Emma has ambitious development goals and practical combination boxing actions. With fashion as the soul and explosive products as the spear, Emma continuously consolidates the core competitiveness of her products, amplifies comprehensive advantages, and gathers development potential.
In the year of great competition in the industry, Emma's "stable mentality" and "action" will make Emma go faster; while "sticking to the original intention" and "choosing the first" will make Emma go further!
