/PRZWT/Hangzhou, February 22, 2024 - Recently, the celebration meeting of Huaxizi and Yum Software's omni-channel performance project based on E3 + Enterprise Zhongtai was officially held. The successful acceptance of this project marks a solid step in the cooperation between the two parties in the field of digital retail. It has created a practical benchmark for omni-channel performance solutions for cutting-edge consumer goods retail brands, and injected new vitality into the development of the retail industry.
Hua Xizi is a brand of Zhejiang Yige Beauty Group Co., Ltd. It was officially established in Hangzhou in 2017. Its positioning is "Oriental Makeup, Flower Makeup". It uses makeup as a carrier and culture as a medium to allow good products and brands to go abroad and convey Eastern culture and the beauty of the East to the world. Since its establishment, Hua Xizi has developed rapidly. According to public reports, in 2021, Hua Xizi will rank first in China's makeup market with a market share of 6.8%. In 2023, 618. Hua Xizi will rank first in sales of "Tmall + Douyin" with the double crown of Tmall and Douyin makeup categories.
In the new retail era, Huaxizi, as the representative brand of national makeup, continuously provides considerate pre-sales and after-sales services through multiple online and offline channels to meet the different needs of consumers. In order to provide stable and reliable information support for business development, Huaxizi and Yum Software officially launched cooperation in 2022. The omni-channel mid-platform performance project based on E3 + enterprise mid-platform is designed to ensure the integrated operation of its omni-channel performance and bring a better experience to the majority of users.
After a year of cooperation between the two teams, the Huaxizi × Yum software omni-channel performance project was successfully launched in 2023, which means that Huaxizi's informatization capabilities have been upgraded to a new level. The system has ushered in new breakthroughs in key functions such as order automation processing strategy, omni-channel inventory management, order automation processing strategy, and business-financial integration. The new system has been launched in Huaxizi Tmall, Douyin, Dewu and other omni-channel e-commerce stores, running smoothly, and spending smoothly during the promotion period of 520, 618, and Double 11 in 2023. The maximum daily order processing volume has reached 30W +, ensuring that orders are shipped on time and normally, and there are no mistakes or omissions.
Overall, Yum Software provides strong support for the operation of Huaxizi's e-commerce business based on E3 + enterprise mid-platform, including four core businesses of marketing management, inventory management, order management, and financial management; at the same time, it helps Huaxizi establish a business center, optimize the system architecture, open up the channels between various systems, and realize the automation and standardization of data management. This project has brought multiple values to Huaxizi, which are reflected in the following aspects:
1. Automated order flow improves efficiency
After the system is launched, the automatic processing link of Huaxizi orders is transferred through the platform order transfer - automatic analysis remarks - marketing strategy adaptation - automatic warehouse search and matching, etc., to achieve automatic order review rate increased to 95%, double the 11th National Congress of the Communist Party of China to promote the order review session duration shortened from 5.09 hours in 2022 to 0.53 hours; the overall performance time is improved, the payment to delivery time is shortened by 2 hours, and the partial warehouse rate is greatly improved, so that the payment time is increased by 3 hours, which further enhances the consumer shopping experience.
2. After-sales management capacity enhancement
The system can cover complex and diverse after-sales scenarios. At present, 141 detailed after-sales scenarios of Huaxizi have been fully online, which is convenient for improving the after-sales service experience. The online processes are clear and standardized, and the closed-loop management of full-link cargo logistics and capital flow is realized, which greatly reduces management risks. At the same time, it ensures the accuracy and integrity of the reverse data of full-link orders, which is convenient for linkage of industrial and financial projects, and provides detailed data support and data analytics insights for after-sales analysis.
3. Realize inventory management
Based on the E3 + enterprise mid-platform four-layer inventory architecture, this project has created an automated inventory management link for Huaxizi to realize inventory refinement management and automatic replenishment of channel inventory. Inventory precision management ensures that inventory control can go directly to the platform page inventory, and inventory inventory management guarantees automatic management from channel demand, water level calculation to replenishment and return, realizing data-driven decision-making.
4. Support personalized promotions
Yum Software helped Huaxizi create an omni-channel marketing management plan, supported it to carry out global differentiated marketing, and realized the support of various marketing methods such as full delivery, full amount delivery, cumulative delivery, member delivery, order delivery, warehouse delivery, parcel delivery, express delivery, etc., supported user personalized marketing and improved consumer experience. This project also connected the membership system post-click for Huaxizi, realized multi-dimensional verification after the marketing strategy was preset, empowered multi-dimensional data analytics in the data and financial sector, and helped business operations improve efficiency.
5. Implement financial automation management
In this project, the omni-channel system based on the E3 + enterprise mid-platform undertakes all the revenue, cost, expense, capital, and inventory related to the order, helping Huaxizi realize financial automation management and meet business development needs.
6. Continuously improve early warning and monitoring mechanisms
The system has established a complete system monitoring and business early warning strategy, which can ensure the smooth operation of the system and support the smooth development of Huaxizi's various businesses.
7. Quickly support new business scenarios
During the implementation of this project, Huaxizi has successively added new channels such as WeChat Channels Mall, Lilac Doctor, Douyin Yuncang, and Mr. Tmall U. At the same time, it also faces many new rules such as Douyin security encryption upgrade, Tmall pre-authorization rights and interests, WeChat Channels-Youzan link transformation, etc. Compared with the previous system function implementation method, this project is based on the E3 + enterprise mid-platform system, which realizes Huaxizi's rapid support for standardized scenarios, and realizes new functions and new requirements through independent research and development, reducing a large number of secondary expenses.
During the implementation of the project, the Yum Software project team worked closely with the Huaxizi team to ensure that the system was fully prepared for launch through multiple rounds of UAT testing, key user training and end-user training, and realized the "three zeros" principle of system launch, that is, 0 user perception, 0 business interruption, 0 data loss, and smooth operation.
Project celebration site
The successful implementation of this omnichannel performance project once again proved the strong strength and efficient cooperation between Huaxizi and Yum Software in the field of digital retail. In the future, the project will continue to build and further promote product operations around omnichannel performance capabilities, and continuously optimize and iterate the system in inventory management, order management, marketing management, and financial management.
In the future, Yum Software will continue to optimize the functions and performance of the omni-channel mid-platform fulfillment system, provide more powerful and intelligent solutions, and help Huaxizi move forward more steadily on the road of digital transformation, and further enhance brand value and market competitiveness. Based on a stable and powerful information system, we look forward to more users enjoying the beautiful experience of Huaxizi Oriental Beauty as promised, and help Huaxizi create richer brand value!
