/PRZWT/Guangzhou, February 21, 2024 - Changan Automobile's special screening of "Thirty Thousand Miles of the Dragon" during the Spring Festival of the Year of the Dragon has recently been launched online, attracting the attention of a wide range of netizens. This is a story about "dreams". With curiosity and longing for dragons, three children in Dragon Village embarked on a journey of finding dragons. Through repeated setbacks and perseverance, they finally found the "dragon" in their hearts. Changan Automobile pays tribute to every dream chaser in this film.
If you think the dragon is just an ancient legend and the dragon search is just a fantasy, then you will never see the dragon. The dragon exists because of belief, and is specific because of belief. It is a beautiful carrier of the Chinese people's tenacious and unyielding national spirit. Xunlong is the dream search. Everyone's growth process will experience curiosity, dream pursuit, frustration, perseverance, innovation, and victory. Every dream chaser can find their own story of struggle in "Xunlong Thirty Thousand Miles".
Over the course of a hundred years, Changan Automobile's search for the "dragon" has exceeded 30,000 miles
Like every dreamer, Changan Automobile has its own "dragon" story. From the Shanghai Ocean Cannon Bureau in 1862 to the first venture in 1984, officially entering the automotive field, and now embarking on the transformation of intelligent low-carbon technology companies, Changan Automobile adheres to the mission of "leading automobile civilization and benefiting human life", integrates innovation and entrepreneurship into the bones and blood, and has gone through 162 years of development from scratch. It has accumulated 40 years of car building heritage. With classic products, it has gained the trust and recognition of 25 million users who walk side by side, written a magnificent epic of the development of the automobile industry, and has become a representative enterprise of Chinese automobile brands that continue to innovate and develop and break through.
After three entrepreneurial innovations, what has changed is the continuous iteration and upgrading of technical products, and what remains unchanged is the original intention and mission. In the tide of the times, Changan has moved forward bravely and turned countless fantasies into reality. This is a magnificent journey. In addition to perseverance, it requires forward-looking imagination and wisdom creativity.
The times move forward, Changan layout, new track
This is a new round of travel revolution. Faced with the changes in supply and demand brought about by the acceleration of electrification and intelligence, as well as the increasingly fierce market competition trend, Changan Automobile has accelerated the implementation of the intelligent "Beidou Tianshu" plan and the new energy "Shangri-La" plan, and built the layout of three smart electric brands, Avita, Deep Blue, and Changan Qiyuan, to meet the needs of different market segments and advance the new era of diversified travel through product promotion.
This is a new exploration of the track. In September 2023, Changan Automobile held the "2023 Changan Automotive Science and Technology Ecological Conference" with the theme of "New Science and Technology, Change with You". Based on accurate analysis of the trend of industry change, Changan Automobile shared the landing results and exploration process of the digital intelligence leap. With the new car as the carrier, the first SDA platform architecture mass-production technical achievements were launched, and the new cars that were about to be mass-produced were interpreted in scenarios. With the new achievements of digital intelligence, a new track of digital and intelligence was created. With the concept of openness, cooperation and sharing, we joined hands with global partners to celebrate the grand event and jointly open a new era of "digital intelligence new cars". The development of digital intelligence is an inexhaustible driving force for Chinese brands to move up. In the process of upgrading the energy track to a digital intelligence track, Changan Automobile is determined to achieve new leadership!
This is a new global competition: global sales of new energy vehicles will reach 1,360 units in 2023, with an expected increase of 31%!
The wave of new energy vehicles is reshaping the global automobile industry pattern. From the era of internal combustion engines to the era of new energy, the strong rise of Chinese automobile brands has attracted the attention of the global market to "China's innovation vitality". As China's automobile going overseas continues to improve, Changan Automobile released the "Haina Baichuan" plan during the 2023 Shanghai International Auto Show, and stepped up to speed up the globalization layout. From the start of construction of an overseas factory in Thailand, to the launch of the brand South East Asia, and then to the stunning listing and first delivery of the right rudder Deep Blue Gemini, Changan Automobile is based on the positioning of the three major global brands, laying a solid future global competition landscape. At the same time, Changan Automobile will further explore overseas markets as one of the key tasks in the future, and will open a new chapter of globalization development with practical actions.
The road to innovation continues, and Changan Automobile is ready to go in 2024
In the Spring Festival of 2024, Changan Automobile will open up the opening trend with the theme of "New Year, Good Luck Changan", fully reflecting Changan Automobile's firm determination to enlighten. In the new year, Changan Automobile will make a full leap in strategy, brand, products and other aspects, and open up a new pattern.
According to official data, at the beginning of the Year of the Dragon, Changan Automobile welcomed a good start, with retail sales reaching 323,182 units in January, an increase of 90.2% year-on-year. With a huge advantage, it won the top spot in domestic automobile sales in January, and made a "good start" for the development of Changan "in 2024." Changan Automobile in 2024 put forward a more challenging sales target and implemented the "215" partnership action, that is, adhere to "two major upgrades", upgrade "one major relationship", and achieve "five new leaps".
Keep curious and have dreams in your heart; move forward bravely, and you can reach thousands of miles. Changan Automobile insists on change and innovation, anchoring five opportunities in competition, market, new products, overseas, and transformation in 2024, and accelerating its progress towards automotive brands.
