/PRZWT/February 19, 2024, Sichuan - On February 2, 2024, in Zigong, Sichuan, a lucky zebra crossing paved with scratch-offs suddenly appeared in front of the hustle and bustle of people buying New Year's goods, causing people to stop and watch.
This is a New Year's event orchestrated by the national sports brand Noble Bird with the theme of "Good Luck Walking in the New Year". On the occasion of the New Year, let people who have been busy all year feel that they are surrounded by good luck and are full of confidence and hope for the coming year.
A giant zebra crossing that brings together good luck
At the Zigong Noble Bird event site, the red and white Good Luck Zebra Crossing made the scene prosperous, and this Good Luck Zebra Crossing is actually a 100% winning, foot-scraping interactive game device. Participating people scratch the ground with their feet in the specified area, have the opportunity to get Huawei mobile phones, shopping free coupons and other rewards, and may also get a warm greeting and lucky insole, that is, printed with noble luck, peach blossom luck, career luck, and wealth luck creative insoles. The event site also intimately set up a photo live broadcast, and each participant has the opportunity to immediately get their own clock in photos to see themselves scraping away negative energy with their feet and swaggering towards good luck.
After the start of the event, the fun and welfare of the scene also attracted dozens of Douyin and Xiaohongshu experts to come to the scene clock in, and more than 10 million fans of the blue V media continued to report, attracted more users to the scene clock in, released the event site or the second creation content further spread, the spread of the event heat to a climax. During the event, the whole network exposure reached 20.35 million, and also sent 2,500 copies of good luck in the new year to consumers.
Obviously, every participant in the event used their own solid steps to get out of the first good luck of the 2024 Jiachen Dragon Year, and at the same time passed this good luck to more users.
Let's "good luck in the new year" together
Affected by the macroeconomic environment, the marketing of domestic merchants has become more and more voluminous, various cross-border cooperation, various celebrity endorsements, and various live broadcasts have emerged in an endless stream. Although there are many marketing gameplays, there are very few marketing gameplays that can make consumers feel the same. And the noble bird this time forms a social media public topic through a core event that is easy to resonate with the public. Under the special background of the era in 2023, the noble bird "Good luck in the new year" offers everyone a real good luck blessing, which has a special meaning.
Noble Bird, as a national brand with company and positive energy, has also experienced twists and turns, but has not been defeated by difficulties, but has firmly conveyed to the public the belief that "walking up, we all have a bright future". Now, on the occasion of the New Year of the Dragon, they have come to share the good luck of "walking up" with everyone who is hesitant to move forward in 2023, and will accompany and grow together to the end.
Cai Shuping, head of the Noble Bird brand marketing center, said, "The dawn of the new year is a reward for everyone who walks up. We firmly believe that every step taken in the past will be echoed in the new year, and we also firmly believe that there will be good luck when you walk up, and the future belongs to the brave forwards." Let's wait and see how Noble Bird will continue to walk in 2024!
