/PRZWT/February 1, 2024 BEIJING - On January 24, Ye Guofu, founder, CEO, and chairperson of the board of directors of Mingchuang Youpin, was elected as the "Top Ten Economic People of the Year and China Economic News People 2023-2024". The elected entrepreneurs also include Autonavi Kang, founder of the Bosideng brand, chairperson and president of the group's board of directors, Zhao Ming, CEO of Honor End Point Co., Ltd., Cai Lei, a protester of ALS and former vice president of JD.com Group, and Ning Gaoning, former party secretary and chairperson of Sinochem Holdings Co., Ltd. Cao Dewang, chairperson of the joint stock company of Fuyao Glass Industry Group, Yu Minhong, founder and chairperson of New Oriental Education Group and CEO of Oriental Selection, and more than 100 entrepreneurs participated in the awards to witness the new business leaders and business innovation in the new era.
As the "Oscar Award" of China's economic circle, this year's "Top Ten Economic People of the Year and China Economic News People" selection is based on the theme of "Saluting the Driving Force of the New Era", starting from the five dimensions of "sustainability, growth, innovation, forward-looking and disruptive", and selects entrepreneur role models who have made outstanding contributions to the economy of the year.
Ye Guofu said at the awards night: "From the beginning of its establishment, Miniso has been making products that make consumers happy, easy to buy and happy to use. In 2020, I proposed that interest consumption will become a global consumption trend. Consumers no longer only focus on the product itself, but also care about the emotional value and emotional satisfaction brought by consumption. We must participate in global competition from the two dimensions of cost leadership and product differentiation."
As the proponent of "interest consumption", Ye Guofu founded Mingchuang Youpin, and pioneered the integration of the two resource advantages of "China's ultimate supply chain and global super IP" to provide global consumers with universal and inclusive interest consumer products at the ultimate cost performance, ushering in the era of IP inclusion. As of 2023, Mingchuang Youpin has more than 6,000 stores in 107 countries and regions around the world, including 2,313 overseas stores. It is a highly globalized Chinese brand and became the first Chinese brand to enter the New York Times in the United States.
Ye Guofu said that Mingchuang Youpin will focus on interest consumption, maintain cost-based color, adhere to IP strategy and globalization development, and tell the Chinese story to global consumers.
