/PRCWT/GUANGZHOU, January 29, 2024 - As time goes by, an immersive experience connecting art culture, Chinese festivals and trendy life opens at Guangzhou K11, offering audiences a journey through time that overlaps traditional culture and contemporary creativity. Continuing the "Relics of the Quartz Plateau" co-titled art exhibition by Daniel Arsham and Pokémon, Guangzhou K11 continues to invite audiences to join the journey of time and space as "time travelers", shuttling through the collision of traditional festivals and trendy art, unlocking the rewards of time and reinventing the definition of classics.
From now until the end of February, Guangzhou K11 will launch a series of themed activities such as KHUB New Year's Taste Collection, Innovative Brand Art Special Exhibition & Brand Flash and Chinese New Year Treasure Hunt, inviting everyone to join the New Year's appointment and open the Year of the Dragon full of good wishes and vitality.
Year after year, a new chapter of rewards will be opened
When traditional festivals and contemporary art meet, a new thousand-generation time vortex opens. Guangzhou K11 leads "time travelers" through the galaxy of time, discovering the mysteries of time and space, and harvesting time rewards from the future. During the event, the "Embrace Bread Festival" returns for a limited time, a special exhibition of brand art & a brand flash mob is staged for a limited time, and more rich New Year's celebrations allow audiences to shuttle between traditional and modern Spring Festival atmosphere and harvest good ideas for the coming year.
As the New Year approaches, Vientiane is updated, and every household begins to buy delicious New Year's goods, opening up the festive atmosphere. Guangzhou K11 independent market brand KHUB has teamed up with the popular "Hug Bread Festival" to return for a limited time to bring the popular New Year's goods market - "Hug Bread Festival New Year's Flavor Collection". From January 26th to January 28th, hundreds of popular Internet celebrity bread desserts and must-have baking snacks for the New Year are on display. The market brings together 30 + boutique baking stores, bringing 100 + popular desserts, and even points to draw air tickets. Baking DIY and Year of the Dragon limited desserts are waiting for the audience to experience, not only providing a new scene of interest and social interaction for baking enthusiasts, but also providing consumers with new options for trendy New Year's goods.
At the beginning of Vientiane, the New Year's tide is new
Enter a number of brand art special exhibitions and brand flash mobs to explore the new trend brought by art to the traditional Spring Festival. The world's first HAHA LULU art trend space flagship store was launched in Guangzhou K11. Among them, the limited edition of the city limited edition "Golden Gourmet Nafu" HAHA LULU was launched in Guangzhou K11 for the New Year. It is shaped by the gourd in traditional Chinese culture, turning the oriental classic totem into a beautiful meaning such as blessing, auspiciousness, longevity, and warding off evil spirits. These beautiful visions are incorporated into the gourd belly, so that the beautiful values inherited by the ancestors can win the favor of the younger generation with the trend image. In addition, the first exhibition of "Tobacco Paper Shop" · Urban Roaming Ji Guangzhou moved the cigarette paper shop from the corner alley of Shanghai to the K11 venue in Guangzhou, allowing the beauty of traditional design to burst into urban fireworks. TRICE also brings trendy art jewelry exhibitions, where visitors can choose from limited-edition graffiti-style gold pendants, as well as sculpture gift boxes and other Chinese New Year gifts.
Guangzhou K11 also created a "Chinese New Year Treasure Hunt Map" activity, which brought the traditional garden party to life in modern art and diverse gameplay. Visitors stepped into the Chinese-style landscape of Qiandai Garden and felt the Spring Festival atmosphere among the strange stones and peach trees; the corner of the forest gallery can unlock the trendy gameplay, allowing treasure hunters who explore all the way in the future ruins to receive rewards from time. Consumers can participate in Xiaohongshu interaction at designated points to receive the commemorative gift of all things Xinglong Flower Flower. During the event, they can also participate in online lottery to draw Chinese New Year gifts such as air tickets.
In the future, Guangzhou K11 will continue to release its artistic genes, bringing more diverse and rich artistic and creative experiences to consumers in the Greater Bay Area, remaking classics with popularity, and defining the future with art.
