/PRCWT/BEIJING, January 25, 2024 - ISPO, born in Europe with a long history of outdoor sports, is a global event for outdoor exhibitors. Brands from all over the world will bring the latest technology and upcoming new products to actively participate in this international feast.
At the just-concluded ISPO Beijing 2024 exhibition, HOUDINI, which participated in the exhibition for the first time, attracted the attention of the audience as soon as it appeared.
The brand-new booth image is jointly presented by HOUDINI, CRISPI, and X-BIONIC through display layout, matching combinations, and display of the latest technological fabrics.
HOUDINI was founded in Sweden in 1993 and is headquartered in Stockholm. It is a functional outdoor light luxury brand that advocates minimalism and environmental protection. At first, it was just a mountaineering project composed of a group of eccentric scientists, artists, designers and adventurers.
As one of the few eco-friendly brands founded by women in the outdoor circle, HOUDINI is one of the first brands to develop underwear with fleece fabrics. The brand has five series: shell, thermal insulation shell, thermal insulation, underwear, and urban function. Its products are outstanding in both comfort and functionality.
HOUDINI's products combine functionality, performance and modern design. Its clothing color scheme and matching are inspired by the natural environment in which it is located. The low-saturation, low-key and minimalist Morandi color scheme enhances the wearing and matching of clothing.
HOUDINI is a passionate environmentalist, and environmental protection and sustainability are Houdini's brand language.
The Swedish HOUDINI brand promises that 100% of its fabrics have one of the following six environmental labels, recyclable, renewable, recyclable, renewable, biodegradable, and Bluesign certified. Sustainability or Circularity is becoming the core principle of product design and development in Europe.
The brand hopes to establish a new sustainable outdoor model, re-establishing the connection with the outdoors by "integrating into nature", while manufacturing the best products, avoiding unnecessary environmental damage and reducing the confrontation between people and the environment.
Unlike traditional outdoor brands in the past, HOUDINI is more daring in both style design and fabric application.
Technology ecological fabrics, keeping warm and cold
Among the new fleece products, Power Houdi, which has been well received for 20 years and has more than 200 color schemes so far, has once again expanded its family group. Power Houdi, known as the magic master, can be used an average of 1287 times, with an average service life of 10.2 years.
HOUDINI's simple design and close-fitting, combined with Polartec's functional fabrics, Power Houdi truly achieves easy and comfortable wearing, keeping warm while being lighter. The brother Power Up high-end magician has removed the hat design, and the style also tends to be more concise and practical.
In addition to the classic fleece, the cotton jacket is also worth looking forward to.
It is worth mentioning that HOUDINI replaces down filling with environmentally friendly technology fabrics. The classic Dunfri (Down-Free) Dunphy, Double Dunfri Double Dunphy, and Fall In Parka and Fall In Jacket with increased waterproof performance provide convenience and warmth for our daily travel between the city and the outdoors. At the same time, the cutting design with neat visual proportions also has good styling performance. The constant temperature wearing experience is the charm of environmentally friendly technology fabrics.
In several new products, wearing a variety of The Cloud cloud, men and women of the same style Sleepwalker thermal dress, Puff Square square crisp, The Square magic square hard shell shorts skirt are the new products that make people's eyes shine.
As a pioneering functional item, it breaks everyone's perception that outdoor products are only functional, blurring the specific wearing scene but allowing it to connect more space. Putting aside stereotypes, you will find that this is really a must-have fashion item for hipsters. With a simple design and the functionality of outdoor products, a single item can play through the layered wearing style, whether it is urban commuting or outdoor exploration, it can make you stand out.
Environmental aesthetics, the appeal of HOUDINI
Nowadays, outdoor sports are no longer just "sports", but a way of life.
HOUDINI is one of the eco-friendly brands that perfectly combine outdoor sports and lifestyle.
From practical functional design, to the pursuit of outdoor aesthetics, and the environmental mission of green travel, HOUDINI has made meticulous treatment in terms of both functional and aesthetic characteristics, allowing everyone to immerse themselves in the interactive life between the city and the outdoors, enjoy the outdoors in a way close to nature, constantly break through boundaries, and enjoy the fun of challenging themselves.
