/PRCWT/BEIJING, Jan. 23, 2024 - As the Year of the Dragon approaches, Banuchi's "Red Plan" is once again in full swing. In its sixth year, Banuchi's "Red Plan" aims to use the traditional Chinese zodiac as a clue and interpret the zodiac image from a new perspective to redesign the basic red model for the New Year. This year, Banuchi once again teamed up with cross-media artist Zhu Jingyi and cutting-edge street artist Fansack to lead consumers across the auspicious "door" with the theme of "Leaping Dragon Gate" and send out red luck and blessings.
The new red matrix kicks off the red new year
Since 2018, Banuchi has joined forces with the new generation of Guochao artists to launch the "Red Project" to re-customize the image and temperament of the traditional zodiac with visual art, and create a New Year's red product with both a sense of design and culture. This year, the "Red Project" series of red products has been upgraded again, further expanding the category matrix, and with a well-designed red luck gift box, it is a good omen for the New Year. The classic hot-selling underwear series of "Red Plan" is still very red this year, and it is added with "luck", which heralds the popular luck of the New Year. The use of interesting and ingenious ideas in the homewear series makes the red luck accompany the whole year and makes the home time more comfortable and relaxing. The Year of the Dragon theme cardigan is themed with "Fish Leaping Dragon Gate" and "Dragon is Spirit", and the Chinese style pattern shows the temperament. Children's categories are diverse and the design is full of playful vitality, so that the "Red Dragon Dragon" and "Warm Fleece" in the new year can leap into the Dragon Gate together with happy and beautiful wishes. In addition, there are good luck towels, pet products, etc. in the daily household category, which can satisfy the imagination of "red" in one stop.
The artist joint series is the "highlight" of Banuchi's "Red Project" every year. This year, Banuchi once again teamed up with artists Zhu Jingyi and Fansack to reinterpret the new image of the zodiac sign in the Year of the Dragon with the theme of "Leaping Dragon Gate", and presented the joint limited series of the Year of the Dragon. As the founder of Nanmen Calligraphy, Zhu Jingyi, who "wields and writes strange characters", vividly interprets the joyous state of the dragon with majestic brushstrokes and lines. The brushstrokes and ink are dripping like a dragon flying upward, lighting up the artistic conception of "Leaping Dragon Gate". Fansack upholds the consistent creative characteristics, expressing with delicate and rich graffiti and strong colors, "Dare to paint Dragon Gate", hiding Banuchi's unique artistic attainments in a blend of colors.
In addition to the artist's joint brand, Banuchi also launched a limited gift box for the Year of the Dragon. The "Lucky" gift box heralds the blessing of popular luck, the "Leaping Dragon Gate" gift box looks forward to full of vitality Leaping Dragon Gate, the "Rich FA" gift box makes the New Year's "FAFAFA", and the "Red Picture" gift box prays for great luck and opens the New Year of Red Luck for consumers in this year, "Let the New Year's red culture continue to be passed on, and let more people fall in love with wearing red".
"Leaping Dragon Gate" is a festive new year
As the descendant of the dragon, the dragon is both a cultural symbol and a spiritual totem. "Leaping Dragon Gate" has always been the most primitive and sincere prayer in the hearts of Chinese people, eager to rise step by step through hard work, and hoping for good luck and all the best. On the occasion of the approaching Year of the Dragon, Banuchi looks forward to passing on the auspicious blessings of "Leaping Dragon Gate" to consumers through the new red products, and the good wishes of "Good luck to a dragon" and "If there is a dragon, the spirit" are also integrated into it. "I wish the descendant of the dragon to leap into the dragon gate".
The surprise release of the new animation of the Year of the Dragon in Banuchi's "Red Plan" also interprets the wish of "Leaping Dragon Gate". In the picture, with the sound of gongs and drums, the vigorous and brave You Long paddles from afar to the front of his eyes, leaping to the "door" of the university, expressing his infinite blessings to the student party. Shuttle through the office area and leap to the "door" of money, hoping that the working party will have a lot of money in the new year. The picture flashes into a pink dragon, and even the love at the tip of the tail is like Cupid's arrow, decisively knocking on the "door" of the old house. The You Long leaps through life everywhere, pressing the "door" of happiness for life, bringing the red luck to everyone, and creating a strong taste of the New Year.
Banuchi's "Red Plan" has always been committed to the integration of brands, products and traditional red culture in the New Year, and actively builds and participates in a number of public welfare projects, highlighting the brand's humanistic care for the society. Looking back in the past, Banuchi has deconstructed and remodeled zodiac symbols into cute and vivid images, which have become the iconic presence of the New Year series in the eyes of consumers. Banuchi hopes that every year through the "Red Plan", he can convey blessings to the Chinese people, bring vitality to red, and bring more possibilities of red luck.
