/PRCWT/Shanghai, January 22, 2024 - In 2023, have you taken any photos of your life that will never be repeated?
Photography is the magic that stops time. Press the shutter and record moving stories, beautiful touches, and happy lives. What freezes frames are "life photos" that may never appear again in life. These moments make time traceable, and maybe memories will slowly blur or even disappear, but photos remain forever.
The meaning of taking pictures is to freeze frames of fleeting details and feelings
On the Xiaohongshu platform, where 260 million young people are keen to share their lives, the topic of "I can't take a second photo of my life" is particularly popular. Regarding the discussion of "life photos", in-app comes with traffic and popularity, and you can see 1.69 million + notes when searching. Photos make up the shining life of each real individual.
Xiaohongshu teamed up with Xiaomi to gain insight into the hot trend of the in-app imaging track. With the new listing of the Mi 14 series, the IP "Human Image Museum" was linked as a marketing position. The online customization topic #Unreproducible Moments called on users to use the Mi 14 series. Under the blessing of Leica Optics, with real and detailed image quality performance, take pictures of those memorable, recorded and moved moments. While conveying the excellent image strength of the Mi 14 series, the event created a real and moving image story with users.
By the end of the event, the event had accumulated tens of millions of exposures, about 12,000 participants, and over 38,000 notes, setting off a humanistic photography craze in-app. The event fully released the product advantages of Xiaomi Imaging. While going deep into the photography circle and targeting users, it used high-quality and moving image stories to break the circle restrictions and spread to users across the site. As of now, the total exposure of the event 250 million +, and the overview of the topic page 31.94 million.
The event kicked off with the official short video "Unrepeatable Life Moments" jointly released by Xiaohongshu's official account @New Potato @City Intelligence Officer, inviting users to share photos of their lives and summarize 2023 with unrepeatable moments during the New Year's Eve. At the same time, the platform has set up a special area for making wishes with points to attract users to complete the activity and make a wish. Users can make a wish after meeting the corresponding points and get a surprise gift from Xiaomi.
On the online level, Xiaohongshu integrates the topic content by launching the Human Image Museum #Unreproducible Moments H5 special page, and preheats the water in advance with high-quality photography bloggers. Relying on Xiaohongshu's community beauty photo sharing characteristics, it creates a fit for the mind of Xiaomi's high-end aesthetic users and realizes effective transformation.
I happened to press the shutter and caught a moment in my life that cannot be repeated
The meaning of a moment is eternal. With photography blogger @echoeso pressing the shutter of the Mi 14 Pro, Leica Optics brings a unique photo texture that reflects every tiny moment - the golden sky at dawn and dusk, the naughty kitten at sunset, life and nature blend in beauty.
How long has it been since you went to the park? Photographer @Rimo mobile phone photography, try to use Xiaomi Mi 14Pro to "shoot blockbuster" in the park, old people playing chess, aunts dancing, children playing, goldfish in the pond... Those people and things that can be seen everywhere in our daily life have become different and exciting under the blessing of Leica Movie.
Photographer @Toothpaste Soda uses a romantic firework to light up the surprising moment of 2024, make a wish to the fireworks, and welcome the new year. Xiaomi Mi 14Pro Leica Optics' super capture ability records the water waves passing by the lake, the empty and lonely riverbed in winter, even in ordinary years, there are moments that flash like fireworks, and the delicate texture is worth cherishing.
The annual Shanghai City God Temple Yuyuan Lantern Festival was recorded by China National Geographic co-photographer @Artravelersr. Tourists and the colorful lights of the one-night fish and dragon dance complement each other and are full of New Year's flavor. Even the night scene of Xiaomi Mi 14Pro can achieve details in the dark, presenting a high-end tone texture.
There is no second time in life, and you can't take pictures of what you are today in 10 years. Some photos, we can only meet once, and we happen to press the shutter, capturing this touching "decisive moment" in life. Xiaohongshu and Xiaomi accurately focus on the meaning behind photography, paying attention to those moments worthy of being recorded, moved, and commemorated, and pass on Xiaomi's image concept of "beyond the human eye, perceiving the human heart" through activities, so that everyone can use images to express their emotions and create real and moving image stories with users.
