/PRCWT/Beijing, January 19, 2024 - Recently, Fengchao X Meituan's brand joint marketing campaign ended successfully. Thanks to the high attention of both parties to this cooperation, they gave full play to their advantages, and jointly linked online and offline, and achieved more than 100,000 single wash orders. Good results.
Fengchao Meituan joined forces and gained over 100 million exposures on Meituan in-app
Since Fengchao developed its washing service, it has attached great importance to the construction of an online washing service network. Meituan, as a technology retail company, continues to pay attention to and promote the development of service retail. As one of the largest formats of life services, washing service is also a high-frequency demand of users, and has broad development space. Since Fengchao washing and care settled on the Meituan platform, through Fengchao's continuous efforts and Meituan's strong support, Fengchao washing and care has achieved significant performance growth and continuously improved user satisfaction.
The brand joint marketing activity of Fengchao X Meituan is a manifestation of the closer relationship between the two parties. Among them, Fengchao X Meituan jointly held the brand joint marketing activity, and the two sides continued to create the linkage between brands and consumers through heavy resource investment. Fengchao and Meituan are both online and offline, giving full play to the advantages of traffic, marketing and scenarios of both parties, and bringing users an immersive shopping experience that integrates online and offline.
In the joint marketing activities of Fengchao X Meituan, Meituan gave Fengchao a large amount of traffic support, giving Fengchao traffic exposure in core positions such as the opening of the Meituan App, and implanting content about Fengchao washing care many times in the live broadcast of the "Meituan Super Brand Live Day", which made Fengchao washing care achieve 100 million + online traffic exposure in Meituan in-app.
Fengchao gives full play to the advantages of offline multi-scene, and fully interacts online and offline
In addition to Meituan's online traffic support in-app, Fengchao also gives full play to its offline multi-scene layout advantages, and conducts offline linkage with Meituan to fully divert traffic for the event.
This time, Fengchao and Meituan's super brand day cooperation, Fengchao entered Beijing University of Geosciences, Beijing Sports University, Hubei University of Technology, Wuhan University, Shenzhen Tsinghua Research Institute, Shenzhen Vocational TechAcademy and other well-known universities, through ground marketing, Fengchao cabinet stickers and other broad brand exposure methods, to introduce the joint activities of Fengchao and Meituan to college teachers and students, and further introduce the characteristics and quality assurance of Fengchao washing care, which is very popular among teachers and students.
In addition to the university scene, Fengchao joined with well-known business circles such as Leke and Longhu to conduct cross-industry linkage, attracting more users in first-tier cities to pay attention to the activities of Fengchao and Meituan Super Brand Day. It was the close online and offline cooperation between Fengchao and Meituan that achieved the good results of this Fengchao X Meituan Super Brand Day.
Fengchao's washing and care production capacity has been further increased to escort high-standard quality
Since the development of the washing and care project in 2022, Fengchao has attached great importance to the quality of washing and care, and has set up a complete cleaning standard process, covering the five links of entering the factory - pre-washing inspection - cleaning - post-washing inspection - leaving the factory. It has continuously improved the standard of washing and care services, and the clothes have been maintained throughout the life cycle to ensure the high quality of washing and care services. After more than a year of development, Fengchao Washing has been well received by users and has continuously expanded its production capacity. It has not only built a self-operated smart 5G washing factory in Zhongshan, Guangdong, but also selected professional intelligent equipment, automated a variety of washing procedures, minimized manual intervention, and raised the delivery threshold. It has also strictly screened a number of national standardized washing and care factories for cooperation from various aspects such as hardware facilities, software facilities, production capacity, personnel, and configuration to ensure the high quality, high standard, and high timeliness of Fengchao washing and care.
In addition, Fengchao also attaches great importance to the construction of washing and care channels, and actively builds an online and offline multi-touchpoint washing and care service network. In terms of online channels, in addition to Meituan, an important cooperation channel, Fengchao has also settled in well-known service platforms such as SF App, Tmall, JD.com, Alipay, etc., fully covering multiple online scenarios such as logistics, e-commerce, and payment. In terms of offline, Fengchao has reached cooperation with leading property companies such as Zhonghai Property Youyou Daojia, China Merchants Daohui, and Kaisa Beauty to provide one-stop cleaning and care solutions for property companies and community owners; with the help of Fengchao washing and care services, it can connect online and offline, and establish deep and high-viscosity links with users.
Through this cooperation with Meituan, Fengchao Washing Care will take this opportunity to give full play to the advantages of Washing Care, gain the recognition of more client bases, continue to expand the partner territory of Washing Care, and continuously upgrade and optimize its own Washing Care quality, so that more users and friends can enjoy the convenient and excellent service experience of Fengchao Washing Care.
