/PRCWT/Chengdu, January 17, 2024 - On January 13, the press conference of the report "The Beauty of Shu Yun, Taste of Men's Clothing - 2024 Oudu Spring and Summer Men's Clothing Color Design" (hereinafter referred to as: the report) was held in Chengdu. Oudu once again cooperated with the Color Research Institute of the Art and Science Research Center of Tsinghua University (hereinafter referred to as: Tsinghua Color Research Institute) to launch a special project on men's clothing color research to reveal the color trends and matching applications of Oudu men's clothing 2024 products. In the new year, Oudu continues to introduce new ideas. As an important part of traditional Chinese culture, the color of Bashu culture shines brightly on the color design of Oudu men's clothing 2024 products.
At the press conference, Tang Lan, Chairman of Chengdu International Fashion Federation, Yang Luming, Director/Professor of the Department of Fashion and Apparel Design of Sichuan University, Zhong Wei, Professor/Deputy Dean of the School of Fashion and Design Arts of Sichuan Normal University, Liao Xuemei, Dean of Chengdu Textile College, and other association leaders, experts, scholars and media elites were invited to attend, and witnessed the unveiling of this report together with Oudu VIP guests. Subsequently, Song Wenwen, Deputy Director of Tsinghua Color Research Institute, Mao Weijun, Chairman of Oudu Group, and representatives from all walks of life accepted an exclusive interview with Chengdu TV media to discuss how enterprises can cooperate closely with university research institutions to jointly promote product innovation and promote the high-quality development of the men's clothing industry. During the interview, Mao Weijun also shared the original intention of Oudu brand for 26 years.
Inheriting Chinese culture, the color of Bashu culture shines brightly in Oudu 2024 products
In the past year, with a strong sense of identity and pride in traditional culture, Oudu has carried out bold innovations and practices in the color design and matching of Oudu products around the color direction of traditional Chinese culture, inspired by "Dunhuang Art Color", enriching the dress matching of Chinese men. In 2024, Oudu will focus on Bashu culture and art, which is an important part of traditional Chinese culture, and draw rich and unique Bashu art representative color inspiration from it, bringing a series of new color ideas to the market again.
Mao Weijun said in his speech at the press conference: "As a high-end men's clothing brand, Oudu constantly thinks about how to continue to provide more professional and rich matching solutions for Chinese men, and bring the matching professionalism to the extreme. To make customers feel at ease with Oudu's service, at ease with Oudu's products, and satisfied with Oudu's brand, so that more elite men can feel the good life brought by matching, which is also Oudu's vision of customer happiness."
Chinese traditional color carries Chinese aesthetics and Chinese culture, is the best carrier to inherit Chinese aesthetic confidence and cultural identity, and is also the link between brand culture and consumers. Song Wenwen, executive deputy director of Tsinghua Color Research Institute, said at the launch ceremony: "The return of traditional culture is the call of the times and the embodiment of the spirit of the times. Oudu has served Bashu men for nearly 30 years, and the male image and style here have their regional characteristics. Therefore, in this report, we focus on Bashu culture, region, natural and humanities to study and explore, draw representative colors, and also come up with color matching that is more in line with Bashu men's aesthetics and characteristics. From the level of scientific academic theory, it provides more rigorous and harmonious color matching for Oudu 2024 products."
The report points out that Bashu culture and art are part of the splendid Chinese historical picture scroll. The colors used in the art of Bashu culture mainly revolve around the traditional Chinese five colors of red, cyan (green, blue), yellow, white and black. Their colors are deeply rooted in multiple cultural elements such as nature, food and leisure, and are closely related to traditional values and lifestyles. These colors are not only expressed in artworks, but also a true reflection of the unique cultural characteristics of the Bashu region; as visual elements of Bashu culture, they inject unique artistic charm into this ancient and diverse civilization. Therefore, the color design of Oudu men's clothing in 2024 is based on the theme of "the beauty of Shu rhyme, the taste of men's clothing", and the bold innovation and application of the rich and vivid Bashu culture and art colors are carried out, bringing more cultural and artistic charm to the men's clothing in the spring and summer of 2024.
Deep integration of art and science, Oudu uses color design as the basis point to enhance product innovation and competitiveness
Based on the current consumption environment, the rapidly growing men's clothing market has made consumers more concerned about the deep "cultural value" behind the products. In 2021, through close cooperation with authoritative color research institutions, Oudu took "scientific color matching" as the cornerstone to bridge the integration of matching art and color science, and promoted the innovative development of the brand. Today, color is still an important part of Oudu's matching. The deep connection of "scientific color + professional matching + innovative application" enhances the competitiveness and product value of the Oudu brand.
In an exclusive interview with Chengdu TV, Mr. Mao Weijun, Mr. Song Wenwen and representatives from all walks of life expressed their views on the special project cooperation from the aspects of industry trends, brand innovation, fashion industry development, and consumer value. Mao Weijun focused on the word "original intention": "As China becomes stronger and stronger, people's lives become better, and they will begin to pursue a higher quality of life. Food, clothing, housing, and clothing are a very important part of embodying a better life, and it is also the most obvious manifestation at the visual level. Therefore, Oudu insists on matching, which is in line with the development needs of the times and to meet the people's pursuit of a better life." He also said that the original intention of continuous cooperation with Tsinghua Color Research Institute has always been the same, which is to use the power of authoritative color research institutions to provide systematic, authoritative and professional theoretical support for the color matching application of Oudu products, and to bring more professional and scientific color matching solutions to Chinese men. At the same time, I hope to enrich the color design of the current men's clothing market, accelerate the innovation of men's clothing products, services and businesses, and promote the high-quality development of China's men's clothing industry.
Jia Dayu, CEO of Beijing Zhengyang Public Relations, believes that there are many consumer enterprises willing to reach strategic cooperation with professional research institutions in universities and pursue a high degree of integration of "scientific research + product development", which can be understood from three aspects. First, enterprises have begun to be pragmatic and think about the real needs of consumers, no longer just pursuing gimmicks, but focusing more on product value and business capacity enhancement. Second, enterprise leadership, Oudu cooperates with scientific research institutions in institutions of higher learning, which is the first measure in the industry and can better enhance product innovation. Third, it is the embodiment of the Matthew effect. The scientific research institutions of leading universities themselves represent leading academic research. Oudu chose Tsinghua Color Research Institute to bless the professionalism of Oudu's color matching scheme. This is a win-win situation for consumers, enterprises, and scientific research institutions, and it can also make positive contributions to social development and economic growth.
The release of this report is a blend of traditional cultural colors and modern fashion, and will once again inject new vitality into the men's clothing market. It is worth looking forward to the fact that in 2024, Oudu will soon deliver more rich, novel, professional and diverse matching solutions and men's clothing products to consumers. In the future, Oudu will also continue to focus on men's clothing matching, export men's clothing matching concepts through a series of innovative practices, and strive to realize the vision of customer happiness, lead the trend and trend of men's clothing matching, and prosper the Chinese men's clothing market.
