/PRCWT/Shenzhen, January 17, 2024 - From the beginning of 2019 to the blossoming of a hundred flowers in 2023, the short drama industry, with the help of short video platforms such as Kuaishou, has seen a strong burst of vitality on the track, and the emergence of high-quality content. On January 12, 2024, the 4th Golden Drama Awards, hosted by Kuaishou Short Drama, exclusively named by Tmall, and guided by Guangdong Network Audio-Visual New Media Association, and co-organized by Shenzhen Radio, Film and Television Group and Shenzhen Internet Video and Audio Association, will be held in Shenzhen. The event will be presented in the form of simultaneous live broadcast across the network, allowing users to jointly witness the glorious moment of the short drama industry.
It is reported that the theme of this year's Golden Drama Awards is "Drama Cohesion, Symbiosis and Growth". It will uphold the vision of "sharing the grand development situation with the whole short drama industry", upgrade with a more open attitude, a more forward-looking perspective and a more stylish concept, and create an industry festival full of new Chinese elements and a sense of ceremony. It is reported that the event will consist of a short drama ecological conference, a red carpet ceremony and an honor ceremony. The high-profile guest lineup and event agenda have been officially announced recently.
Assemble industry heavyweights to conspire for the future development of skits
The healthy and sustainable development of the short play industry cannot be separated from the joint promotion of industry associations, content platforms, experts and scholars, short play creators, short play related institutions and other forces. Therefore, the Kuaishou Short Play Ecological Conference gathered heavy guests to discuss the "symbiosis and evolution" of the current short play industry.
It is understood that Lin Qingming, Vice President and Secretary-General of the Guangdong Network Audiovisual New Media Association, will give an opening speech to interpret and guide the development of the short play industry from a macro perspective; Chen Yiyi, Vice President of Kuaishou and Head of Kuaishou's Cultural and Entertainment Business Department, will share the ecological layout of the platform short play; representatives of short video platforms, professional production companies, short play creators and other parties will jointly seek a new future for the industry through keynote speeches and roundtable forums.
Among them, Yu Ke, the head of the plot business center of the Kuaishou Cultural and Entertainment Business Department, Liu Cuiping, the general manager of Yien Solutions, Wang Sixun, the deputy general manager of the marketing business department of Kuaishou Magnetic Engine, and Guo Ping, one of the main creators, will comprehensively analyze the current development trend of the short play industry from different angles such as ecological construction, industry data, brand marketing, and content creation, and bring new thinking and new guidance to the participants. In addition, the long-awaited roundtable forum will also bring views on the topic of "paid or free, how to break through in the second half of the short play".
Create an annual awards ceremony to witness the heyday of short plays
As an industry event that accompanies and witnesses the growth of the short play industry throughout the process, the Golden Drama Awards ushered in its fourth year of spring and autumn. In order to encourage more high-quality short play creations and promote the prosperity and development of the short play industry, Kuaishou Short Drama continues to innovate and explore the form and connotation of the Golden Drama Awards, so that short play works, short play creators, and short play-related production institutions with outstanding performance in the past year can be seen, recognized, and needed.
It is reported that the 4th Golden Drama Awards will create a grand atmosphere from the five senses of sight, hearing, smell, taste and touch, and create activities to interpret the Xinhua style of New Oriental aesthetics, so as to enhance the immersion experience of on-site guests and online audiences in an all-round way. At the star-studded red carpet ceremony, guests will be dressed up and show their vigorous vitality; the awards ceremony will be divided into four chapters: Dream, Dawn, Meet Huan, Growth, Waves, Flowers, and Flowers. It will not only echo the development context and future trends of the short drama industry, but also present an audio-visual feast for the audience.
The theme of the event has been renewed and upgraded, and the original intention of taking the creator as the core has not changed. This year's Golden Drama Awards will be aimed at high-quality short drama projects on the whole network, and 24 honors will be set up from multiple dimensions such as people, dramas, institutions, and brands. The honors will be officially announced that night.
Whether it is traditional annual honors such as "Drama Star of the Year" and "Million Club", or new special honors such as "Influential CP of the Year" and "Breakthrough Actor of the Year"; whether it is artistic value awards such as "Best Short Drama of the Year" and "Best Director of the Year", or commercial value awards such as "Best Brand Marketing Short Drama of the Year" and "Best Creative Marketing Short Drama Activity of the Year", the judges will carefully evaluate the selected short drama projects, and from a professional perspective, let the audience witness "Good Drama is Red".
As the first industry conference of the short drama industry, the Golden Drama Award is not only an important measure for Kuaishou short dramas to actively play the role of a platform and cooperate with multiple parties for win-win results, but also to inject new vitality into the development of the short drama ecosystem in dialogue and collision, and become an important force to promote the healthy, prosperous and sustainable development of the short drama industry. At that time, the Golden Drama Award will be broadcast live on the whole network simultaneously, search for "Golden Drama Award", let us jointly witness who will ultimately win the awards!
