/PRCWT/Beijing, January 10, 2024 - The day after the rabbit pursues winter, the day after the dragon returns to spring, and the innovative products of the Spring Festival Gala of the Year of the Dragon arrive as scheduled. After obtaining the Spring Festival Gala of the Year of the Rabbit in 2023 and the official authorization of the Spring Festival Gala of the Year of the Rabbit, "Come on Rabbit Tuantuan", Chow Tai Sheng Jewelry once again obtained the joint authorization of the Spring Festival Gala and the Spring Festival Gala of the Year of the Dragon in 2024, exclusively selling Chinese New Year gold bars and Spring Festival Zodiac bracelets in the gold jewelry industry, and opened the hot pre-sale of major stores across the country.
The dragon, as the only mythical animal in the zodiac, is a totem of the Chinese nation, and a synonym for auspicence and holiness. It has been carrying the divinity and the beautiful yearning of the Chinese nation since ancient times. On the occasion of the New Year in 2024, the birth of the mascot "Chen Chen" of the Year of the Dragon Spring Festival Gala has attracted much attention. With the "Chen Chen" as the main image, the authorized development of the Year of the Dragon Chinese New Year gold bar and the spring Zodiac bracelet will organically combine the excellent traditional Chinese culture with the national tide culture, thereby arousing the common good memory of the Chinese people and recording the spread and growth of the Chinese cultural blood. Dragon Hang Da Da Da, Xin Xin home country, bless the motherland more prosperous, bless the Chinese family reunion, happiness and health.
The overall shape of the Chinese New Year gold bar presents the flower window shape, conveying the auspicious and beautiful Chinese New Year atmosphere. Positive to the dragon Year Spring Festival Gala mascot "Chen Chen" as the main image, group dragon Teng Kyushu, purple qi Yao leading, symbolizing the prosperity of the country, a happy family, life thriving and other good meaning. Part of the core design element of "Chen Chen" cloud thunder pattern as embellishment, high relief chisel and color printing pattern matching is unique. The packaging of Chinese New Year gold bars also uses flower window shape, complementation with the shape of gold bars, and the prosperous Chinese red adds to the festive atmosphere of the New Year. The two sides of the cover are designed with hand-held buttons to symbolize opening the door of the New Year by hand, implying "a good start to the New Year". In terms of design, the overall packaging and gold bars show Oriental aesthetic characteristics, highlighting the auspicious festive, elegant and spirited New Year atmosphere.
Spring Festival Spring Festival Zodiac bracelet with gold and enamel color. "Chen Chen", the mascot of the Spring Festival Gala of the Year of the Dragon, is also the main image of the bracelet, which not only retains the majesty and auspicious meaning of the dragon, but also adds a novel and fashionable national tide element, injecting the design soul of the bracelet. On the other side of the string is the abstract font of the word "Da" in the Dragon Hang Da Da, showing the essence of the Chinese seal. The Chinese red main color hand rope means that the cohesion of 1.4 billion Chinese people is like twisting into a rope, pulling together to create a brilliant epic. Dragon rope round, dragon seal square, symbolizing the square is good, the four seas rising. The bracelet's packaging design is also ingenious. According to the clock hands point in all directions, each direction points to a specific blessing: all the best, peace and joy, happiness, longevity and health, financial resources, etc., meaning the happy Chinese year, all parties to congratulate. The hour hand points to the direction of 12 o 'clock for "auspicious time has arrived", echoing the CCTV Spring Festival Gala zero bell link, symbolizing the opening of the New Year's luck; "Auspicious time has arrived", the light is unboxing, bright fireworks and gold strings are set off each other, between heaven and earth shining, blessing naturally comes.
Dragon Year Chinese New Year gold bar, Spring Festival Spring Festival Zodiac bracelet two products are not only designed full of ingenuity and new ideas, the process used is full of sincerity. Each link is repeatedly polished, excellence, each process is in the original process level to improve and improve, and finally in the process to get the exquisite effect of light and electricity.
On the arrival of the New Year of the Dragon, the Spring Festival Gala and the Spring Festival Gala have more "new", the festival has not arrived, but the mind has arrived. The Chinese New Year gold bar and Zodiac bracelet in the Year of the Dragon are creative and ingenious, and the details are impeccable, implying the joy and pleasure of looking forward to the New Year, as well as the good wishes of the Dragon Year and the beautiful life like gold, which is also Chow Tai Sang Jewelry's wish and expectation for consumers in the Year of the Dragon. At present, the Spring Festival Gala, the Chinese New Year gold bar jointly authorized by the Spring Festival Gala and the Spring Festival Zodiac bracelet are in the hot pre-sale of Chow Tai Sheng jewelry stores, opening a happy dragon Year for tens of millions of people.
