Beijing, January 10, 2024 - During the 23/24 snow season, FACTION launched the new Gu Ailing special signature snowboard - "Gu", the STUDIO 0 GU specially designed for Freestyle Skiing is available in limited quantities worldwide. At the same time, it also launched the free-style double warp all-terrain board - PRODIGY 1 GU - for the Asian market. This time, FACTION and Gu Ailing will release their love in the name of "Leopard" strength and agility.
The leopard, in Chinese culture, has always been a symbol of warriors and martial aristocrats. In the Zhou Dynasty, doctors' dresses and monarchs' costumes were decorated with leopards to enhance their toughness and strength.
The leopard represents strength and fluency, fearless arrogance, and amazing hunting skills.
The leopard is also a flagship species in the forest ecosystem, a top predator in the food chain, just like the leader in ski competition - Gu Ailing, who has grown from a cute little princess to a mature and charismatic snow queen, and continues to charge her energy, never stopping to break through herself.
Gu Ailing has loved cats since she was a child, and cats are her mascots, which bring her comfort and tranquility in the fierce competition.
The board design of this set of snowboards was inspired by a cat pattern created by Gu Ailing. At home, there are two cats with her, and when she returns to the snowfield, she still has this "big cat" to accompany her, invincible.
STUDIO 0 GU for Freestyle Skiing
The leopard was secretive and powerful, and few people were lucky enough to see it. The two mirror images of the leopard on the snowboard were arranged, allowing this pair of boards that could slide both forward and backward, and the image of the leopard could be seen from any angle.
The Studio 0 GU, which is limited to 300 pairs in the world, is a completely symmetrical plate type, and its construction and materials are based on freestyle professional competitions. The aspen board core protected by the carbon braid layer has excellent elasticity and durability, and the carbon/rubber reinforcement pad at the foot adds a little confidence to the landing.
The ingenious board head and tail Rocker are matched with the board body Camber, which combines the accuracy of walking edges and jumping. The board head and tail are hard and soft in the middle, providing full elasticity when taking off, and are available in three lengths of 162/168/172cm.
Studio 0 GU is made in Innsbruck, Austria and manufactured in Europe. There is also a double guarantee of FACTION quality and performance. At the same time, there are exclusive inscription numbers for limited editions. Get the same "Leopard Energy" from Gu Ailing, and you can roar the snow valley with a light roar!
PRODIGY 1 GU, showing the championship temperament
The pattern design of the silver cheetah is low-key and cold. It has the power to strengthen people's hearts like a torch. It makes you feel like walking with the "leopard" and galloping freely in the snow field. Between invincibility, share the highlight moment with Gu Ailing.
PRODIGY 1 GU, using environmentally friendly woodwork, produced by a 100% renewable energy factory, all-terrain freestyle double warp, taking into account the road and the park, the board tail is slightly shorter and asymmetrical. And available in three lengths of 158/164/171 cm.
Its poplar board core is supported by self-wax wood, ensuring super strength. The shatterproof micro-cap structure of the board head and tail, coupled with an extra thick 2.5mm blade, makes this ski absolutely durable.
Let us, like Gu Ailing, decorate our dreams with "leopard", release our love, and be ourselves to the fullest.
At present, the limited edition STUDIO 0 GU and PRODIGY 1 GU skis jointly branded by FACTION have been sold simultaneously in the official flagship store of FACTION Tmall and the official offline retail store of FACTION.
About F ACTION
FACTION was born in Verbier, Switzerland in 2006. It is a high-quality snowboard brand created by a group of maverick dream chasers and actors with cutting-edge technology research and development. Whether it is Freeride, Freestyle or All-Mountain, FACTION has single-handedly revolutionized the entire industry, redefining Freestyle Skiing, so that Freestyle Skiing is no longer a tit-for-tat anomaly with traditional Alpine Skiing, but a high-skill skiing method that showcases freedom, fun and adventure.
The high-quality, high-precision handmade skis produced by FACTION are not only the benchmark of the entire industry, but also the first choice of world-class event champions such as the Olympic Games, X Games and Freeride World Tour. "Genius Girl" Gu Ailing, the only one in history to win gold medals in four different X Games competitions, Alex Hall, the 22-year Beijing Olympic Winter Games women's slope obstacle champion Mathilde Gremaud, etc., are all dream practitioners of FACTION.
