/PRCWT/Shanghai, January 09, 2024 - Recently, the first TV drama "Flowers" directed and produced by Wang Jiawei went LIVE on CCTV Eight Sets and Tencent Video. In addition to the big coffee director, the blessing of the actors and the special script, the "lens aesthetics" of this drama is even more eye-catching for the audience. It is reported that the crew placed some parts of the filming in the Shanghai Burning Sugar Culture VP Studio jointly created by Chau Ming Technology, Xuanzhi Culture, and Burning Sugar Culture.
After the filming of the TV series, in order to restore the scene of Shanghai in the play, the cast of "Flowers" chose to conduct the post-harvest stage in the VP studio of Shanghai Burning Sugar Culture. The studio made full use of the advantages of virtual shooting to efficiently and quickly restore the virtual shooting scene required by the director, and completed interviews with more than 10 main creative members in less than two weeks.
The VP Studio of Shanghai Burning Sugar Culture is the first film-grade VP virtual production studio jointly built by Chinese and foreign teams in China. The studio has a total area of about 2,000 square meters and uses more than 200 square meters of LED "facade + canopy + mobile" displays and a full set of VP virtual production solutions. All LED display screens use the Unilumin UpadIV series of film and television-grade special screens, which have the characteristics of high brightness, high color gamut coverage, and ultra-high refresh rate, effectively solving the problems of color reproduction and shooting scanning lines.
At the same time, in view of the technical bottlenecks that most of the existing LED digital studios in China have, such as high delay frame rate, single type of shooting support, complex real shooting scheduling process, and serious waste of computing power resources, VP Studio of Burning Sugar Culture has joined hands with Chau Ming Technology to form a numerical control LED lighting system, film and television level LED display screen, world-leading hardware and software equipment, industrial shooting process and professional shooting operation and production team for VP virtual production, providing virtual production industrial production full process services for advertising film and television production.
In recent years, Unilumin has invested heavily in the research and development and design of a complete set of virtual shooting solutions, and has formed a complete set of virtual shooting video full-link solutions with "virtual shooting system + digital special effects assets + DCI certified LED movie screen" as its core competitiveness. Its technical level and industry market share rank first in the world.
The TV series "Flowers" conveys the ultimate visual pursuit of the combination of virtual and real by top film and television creators, and also marks the film and television industry's further recognition of the most cutting-edge virtual shooting technology in China. Industry experts say that virtual production technology can restore real scenes at a lower cost and higher efficiency, and will gradually become the standard technology for film and TV series shooting in the future.
