/PRCWT/Guangzhou, January 08, 2024 - Under the new journey of the new era, we will comprehensively improve the protection and utilization of cultural relics and the protection and inheritance of cultural heritage. Digital activation is an important path for the creative transformation and innovative development of cultural heritage. We must resolutely implement the policy of cultural relics work in the new era to ensure that the cause of cultural relics always moves in the right direction. On October 20 this year, China Cultural Heritage News and Tencent SSV Digital Culture Lab, together with the cultural relics bureaus of 10 provinces and cities across the country, jointly launched the "Antiquities Revitalize YOUNG" Tencent Exploration and Yuan Cultural Innovation Competition and the "Digital Guardian Artist" collection, aiming to stimulate the production of more high-quality merchandise content based on the digital resources authorized by various museums. Help promote the sharing of digital achievements of Chinese civilization and make cultural relics collected in museums come alive.
The solicitation activity was conducted on the Tencent SSV Exploration Meta Digital Culture Open API launched by Tencent SSV Digital Culture Lab. This platform is an open API for Tencent SSV Digital Culture Lab to provide one-stop services for the protection, inheritance and activation of cultural heritage digital resources based on Tencent blockchain, copyright protection and other technologies. It is committed to promoting the digitization of cultural heritage and the sharing of cultural achievements by the whole people. It has attracted 115 cultural and museum institutions to settle in, and 3,197 digital cultural relics digital resources and second creations of cultural relics have been warehoused, of which 2,116 have been open to the society for authorization.
As the official platform of this competition, Tencent SSV Exploration Platform has launched a merchandise competition material area, which focuses on displaying 100 cultural relics digital resources from more than 10 provinces and cities across the country. In addition, in addition to the original digital resources of 100 cultural relics, there are also material patterns created by professional designers, which have also been put on the shelves one after another, bringing more inspiration to the participating designers.
The museum cultural relics resources participated in this time have a wide range of categories, a wide range of regions and high value, including bronze, gold and silver, jade, ceramics, coins, ancient books, calligraphy and painting and other cultural relics. There are not only the world-renowned bronze masks of Sanxingdui Museum Town Hall, but also the vivid and interesting Eastern Han Dynasty prehistoric money tree, lifelike humanoid colored pottery jars, and the interesting Mingchenghua plain three-color duck-shaped aromatherapy... Many cultural relics will show the grandeur and magnificence of history, flashing with the bright stars in the long river of history for thousands of years. They also continue to inspire the participating designers with the creative thinking of the ancients, bringing infinite inspiration to the participating designers' secondary creative interpretation. This "Antiquities Renew YOUNG" Tencent Exploration Yuan Cultural Innovation Competition and "Digital Guardian Artist" collection activity has set up two major tracks, merchandise design and WeChat Channels. The two tracks have set up a total of 93 award-winning places, and the total bonus amount has reached 400,000 yuan. The total bonus of the cultural and creative design track is 300,000 yuan Not only is there a considerable bonus incentive, but this solicitation activity also provides more creative space for participating designers. Whether it is illustration, three-dimensional, industrial products and other creative forms, or national style, trend, cyberpunk and other creative styles are not limited. Designers can fully understand the cultural connotation and historical background carried by cultural relics, draw creative inspiration from the recognizable characteristics of the decorative patterns, color use, symbols, and moral of the cultural relics themselves, and give full play to their personal imagination to carry out the second creative design of cultural relics. In order to ensure the justice and fairness of the competition, this event also invited many experts and scholars in the field of cultural and design to serve as judges, and formulated rigorous and objective evaluation standards. Starting from the four dimensions of cultural relics elements, design ideas, innovation and application resonance, they made professional comments for the competition works, and selected the final 93 sets of winning works.
From October 20th to December 11th, during the collection period of more than a month, the competition produced 2,246 outstanding entries for the digital resource materials of more than 400 cultural relics in nearly 100 museums, contributing many wonderful and interesting creative inspirations to the renewal of museum cultural relics on the exploration of the yuan. Among the 2,246 works, a total of 41 groups of works stood out and won the award.
The first prize works are inspired by the stone carvings of the Song Dynasty in the Luxian Museum of Sichuan, combined with the ancient books and paintings of the Song Dynasty, and extend the stone carvings of Luxian County to the aesthetic framework of the entire Song Dynasty, creating an IP tide play blind box that conforms to modern aesthetics, which is more accepted by modern people, so as to rejuvenate the "tide" of antiquities and resonate with the interests of young people in the new era.
The popular concept of "blind box" combined with cultural relics for merchandise design is the first choice for many designers when creating ideas, and the vivid and interesting shape of cultural relics also makes the designer's secondary creation even more powerful. The humanoid colored pottery pot of Yumen City Museum has won the creative favor of many participating designers for its vivid and lifelike shape.
These blind box designs all demonstrate the tacit understanding between the wisdom of the ancients and modern civilization. This "distant similarity" produced through the millennium has made many designers more fascinated by cultural relics, and constantly think and explore more artistic wisdom of cultural relics in their creations. And the treasure of oriental civilization, the traditional Chinese famous porcelain - blue and white porcelain has also become the inspiration for many designers to create. The so-called "thousand kilns are difficult to become one tool", in order to pay tribute to the ingenuity of the ancients and depict the shocking beauty of blue and white handed down from generation to generation, many merchandise product designs also retain the blue main tone and delicate decoration of blue and white porcelain, and display the charm of blue and white porcelain through silk scarves, canvas bags, stamps, bookmarks and other forms.
Antiquities have a spirit, and a hundred schools of thought contend. Every cultural relic has experienced wind, frost, rain and snow and become more precious. They are the historical precipitation and wisdom crystallization of the Chinese nation, and have eternal and lasting value and charm that transcends time and space. In this "Antiquities Revitalize YOUNG" Tencent Exploration Yuan Cultural Innovation Competition and "Digital Guardian Artist" Collection Activity, designers have used creativity and wisdom to create a lot of high-quality merchandise content, so that the cultural relics hidden in the museum can be rejuvenated. On the new journey, the continuous historical context and the inheritance of the endless long-standing civilization require us to continue to express more artistic charm and humanistic value of cultural relics in the form of youthful expression, so as to help promote the sharing of digital achievements of Chinese civilization. In the future, Tencent Exploration Yuan will also continue to take practical actions to help Chinese cultural heritage realize the path of digital and sustainable development.
