/PRCWT/Guangzhou, January 4, 2024 - As the end of 2023 approaches, new energy vehicle companies are "getting ready". BAIC Blue Valley has also launched a new model of "scene-based car building", the Extreme Fox α coefficient T5, which cuts into the household pure electric SUV market that has been rolled into the Red Sea and lays the product foundation for a "good start" in 2024
It's the end of the year again, and car companies have released "big moves".
On December 27th, BAIC Blue Valley's pure electric compact SUV Extreme Fox α coefficient T5 seized the opportunity to close at the end of the year and quickly went on the market. The new car launched 4 models, and the official guide price was 15.58-19 9,800 yuan, which were 520 AIR models 155,800 yuan, 520 PRO models 163,800 yuan, 520 MAX models 175,800 yuan, 660 MAX models 199,800 yuan. In addition, Extreme Fox Automobile also launched up to 42,000 yuan worth of car purchase rights, including a smart driving rights package worth 7,000 yuan, a financial discount worth 10,000 yuan, a lifetime free three electric quality assurance, a 5-year/120,000-kilometer vehicle quality assurance, a charging pile free gift and installation, etc.
At the launch of the alpha coefficient T5, Dai Kangwei, party secretary and general manager of BAIC New Energy, said: "Since the alpha coefficient T5 was unveiled at the Guangzhou Auto Show and then released for pre-sale, it has attracted the attention of many friends. When it was developed, it was defined as to meet the new quality of life of Chinese families, and to become an all-powerful guardian of the current lifestyle, pace of life and different stages of life."
As the first car company in the industry to play the slogan of "scene-based car building", BAIC Blue Valley aims at the "third space" and puts user experience first. With the support of car building precipitation and technology accumulation, the listing of JIXU α coefficient T5 means that a strong competitor has joined the family SUV market, laying the foundation for a "good start" in 2024.
Continue to make efforts to "scene-based car building"
Extreme Fox α coefficient T5 is another masterpiece under the path of BAIC Blue Valley's "scene-based car building".
It is understood that the Extreme Fox α coefficient T5 is a pure electric SUV created by BAIC Blue Valley to meet the "all-scene friendly" needs of young families. It is at the top level of the same class in terms of space utilization, safety protection, health standards, wind resistance coefficient, programming cockpit, and quality standards. It can be said to be a "hexagonal warrior".
In terms of appearance design, Extreme Fox α coefficient T5 adopts a new design of "walking towards the light", and the overall shape looks light and luxurious, technological and dynamic. In addition, Extreme Fox α coefficient T5 adopts the concept of "cross blast" to achieve space expansion, achieving 69% ultra-high space utilization rate, reaching the first in the same class of cars, and has the largest dome panoramic canopy of 1.68 square meters in the same class, with a light transmission area of 1.11 square meters.
In terms of health and safety, Extreme Fox α coefficient T5 not only meets the C-NCAP high score of five stars, but also meets the CIASI G-class design standard. High-strength steel and aluminum alloy bodies account for up to 81%, and the body strength even greatly exceeds that of luxury car Rolls-Royce. The new car also uses toothpaste-grade materials and the same-grade unique four-proof air-conditioning filter element and ultraviolet sterilization lamp, so that the VOC in the car reaches the maternal and infant-grade standard, infinitely close to 0 aldehyde and 0 benzene.
In terms of power and battery life, the maximum power of the Extreme Fox α coefficient T5 is 200 kW, the peak torque is 360 Nm, and the acceleration time of 0-100km/h is only 7.5 seconds. In addition, the new car also adopts an 800V high-voltage overcharging platform, which can supplement the battery life of 260km after charging for 10min, and the maximum battery life is 660km.
The ability to create the "top student" extreme fox α coefficient T5 in the same class of cars is inseparable from the efforts of BAIC Blue Valley in "scene-based car building".
In today's new energy vehicle market, the Matthew effect is becoming more and more obvious, and the competition of the same class of models is becoming more and more intense. To gain market recognition, it is necessary to find new competitive differences. Especially for the new generation of consumers, the car has been upgraded from mechanical products to digital products, making the car a "third space" after the home and office.
In this case, BAIC Blue Valley aimed at the "third space", learned from the product development model of ICT enterprises, introduced the concept of scene-based development for JIHU, and perfectly connected the research scene, target population, and technical solutions, and proposed a new concept of "scene-based car building".
Scenario-based vehicle manufacturing can customize vehicles according to different scenarios and needs to meet the personalized needs of different users, thus enhancing the use value and attractiveness of products and increasing the market competitiveness of brands.
For Extreme Fox Automobile, it accelerates the pace of product matrix renewal with "scene-based car building" and continuously replenishes the product line to cover more market segments and promote product sales to continue to rise. In November 2023, BAIC New Energy, a subsidiary of BAIC Blue Valley, sold 9,590 new cars in November and 71,357 new cars in January-November, an increase of 76.99% year-on-year.
It is understood that in 2024, Extreme Fox will also launch two new products with the concept of "scene-based car building", gradually realizing the complete transformation of product strategy from competitor benchmarking to scene-based application.
"Breakthrough" New Energy Second Half
The competition of new energy vehicle companies is gradually heating up. As the industry becomes more and more "rolled", entrants must have excellent strength, high brand recognition, and unique vision in order to successfully occupy a position in the market. In the second half of the new energy vehicle track of endurance and determination, why did BAIC Blue Valley first integrate the research scene, target population, and technical solutions to achieve scene-based vehicle construction?
On the one hand, the company's excellent strength. With the continuous development of China's economy and the continuous improvement of national disposable income, people's consumption demand has changed to quality consumption. This requires product upgrades and innovations to be based on changes in consumer demand. On the basis of continuously improving product quality, it is necessary to use emerging technologies to implement the interaction and communication between products and consumer groups, and continuously improve the stickiness with target consumer groups.
It is worth mentioning that the inspiration of the Extreme Fox brand comes from the Arctic Fox. Insight, wisdom, and extreme, this is the survival of the Arctic Fox and the original intention of the Extreme Fox brand.
At present, the four models of Extreme Fox Automobile can meet the different personalized needs of customers. In addition to the newly launched Extreme Fox α coefficient T5, Extreme Fox Koala has insight into the parent-child travel vehicle needs of the post-90s and post-95s "new-minded mother" groups, and is the world's first intelligent parent-child model; Extreme Fox α coefficient S/α coefficient T Forest Edition is a "Mori" third space created by urban people who yearn for a green lifestyle; Extreme Fox α coefficient S Pilot Edition is the main high-end intelligent driving and has a very high safety factor.
BAIC Blue Valley is constantly building up the ante layout of "scene-based car" ideas, and in the future, it will effectively fill the market gap, help Extreme Fox to obtain new growth points, and further expand market share.
In terms of channels, Extreme Fox has accelerated its layout and increased its quantity and quality. By the end of 2023, Extreme Fox's operating stores will increase to 279, and the number of directly-operated stores is expected to increase to 33. It will focus on the core and key markets of first-tier cities such as Beijing, Shanghai, and Guangzhou and Shenzhen. By 2025, Extreme Fox's marketing and service network will cover more than 100 cities and more than 380 outlets.
At the same time, Extreme Fox Automobile continues to accelerate the construction of Extreme Fox's energy charging network. The latest data shows that Extreme Fox Automobile's access to public charging piles has reached 660,000 +, covering 330 + cities.
On the other hand, it is the long-term doctrine that JIHU Automobile has always adhered to. The new energy vehicle track "big waves and sand" can always be in the leading position and continue to innovate, and it is the high-quality enterprises selected by the market.
Through the complex appearance of competition, the second half of new energy is actually a process of transformation from product-driven to user-driven and scene-driven, which is in line with the background of the entire business entering the era of scene-driven growth, and also in line with the concept of JIHU Automobile. Automotive products will definitely complete the transfer from "product-centered parameter system" to "user-centered experience system" in the near future. JIHU Automobile has always aimed to be the brand that "understands the most users", takes the specific scene needs as the core, builds cars based on the scene, and builds the scene brand power.
In addition, BAIC Group's 65 years of experience in vehicle manufacturing and 14 years of experience in the development of new energy fields are also escorting JIXU Automobile. In the long-term plan of BAIC Group, the direction of new energy vehicles is always very clear. For the development of new energy and intelligence of the entire group, BAIC said: In the next five years, the investment in new energy vehicles will be no less than 50 billion yuan.
Accelerate the layout of overseas markets
Soochow Securities Research Report pointed out that the trilogy of the passenger car industry is that electrification brings about industrial prosperity, intelligence accelerates the elimination of the industry, and globalization opens up long-term space.
At present, BAIC Blue Valley has successfully passed the first two stages and entered the final step. With the successful expansion of China's new energy vehicles overseas, BAIC Blue Valley is also stepping up its strategic pace of expanding into the international market. In the context of the green and low-carbon transformation of global transportation, Middle Eastern countries, as the world's most important oil-producing regions, are paying more and more attention to environmental protection and sustainable development, and consumers' awareness and acceptance of new energy vehicles are also increasing.
On October 9, 2023, Extreme Fox Auto signed a cooperation agreement with Benomir Holding Group Co., Ltd., from the United Arab Emirates. The two parties plan to jointly explore the two major Middle Eastern markets of the United Arab Emirates and Saudi Arabia. The Extreme Fox brand will become the main product of this overseas venture.
According to the content of the agreement signed this time, Benomir Group will purchase Extreme Fox models to complete the certification of the Gulf region, develop the Gulf emergency call system and carry out the adaptation verification of high temperature environment, so as to prepare for the official introduction of Extreme Fox automotive products. At present, Benomir Group has confirmed the purchase of 600 Extreme Fox as the first batch of orders. In addition, the two parties will also discuss other areas such as equity cooperation in the future.
The success of JIHU Auto "going overseas" not only opens up a new territory for BAIC Blue Valley and opens up new growth channels, but also provides strong support for Chinese new energy vehicle brands to go overseas for the entire industry.
It is worth mentioning that while accelerating its overseas expansion, BAIC Blue Valley is also continuously cooperating with relevant industrial chain enterprises to expand the "Moments" of vehicle manufacturing.
On August 14, 2023, BAIC Blue Valley and Huawei will carry out smart selection cooperation with Huawei End Point Co., Ltd. on the basis of the existing strategic cooperation, and the first model will be positioned as a high-end intelligent pure electric car. In fact, BAIC Blue Valley and Huawei started cooperation as early as 2017, and the first version of Extreme Fox α coefficient S was upgraded on the basis of the new HI version of Extreme Fox α coefficient S jointly created by BAIC Blue Valley and Huawei.
In addition, on October 17, 2023, BAIC Blue Valley also reached a cooperation with Ningde Times. Extreme Fox cars will be equipped with Ningde Times Shenxing nest insect batteries. At present, Extreme Fox α coefficient T5 has been equipped with Ningde Times Shenxing super-charged batteries, which can achieve charging performance of 10min and battery life of 260km.
Under the blessing of "scene-based car building", the product matrix of JIHU Automobile has accelerated its renewal, and while covering various market segments, it has formed a highly competitive product matrix, which has laid a solid foundation for BAIC Blue Valley to successfully break through in the 2024 new energy elimination competition.
