/PRCWT/BEIJING, Jan. 2, 2024 - Diversified consumer demand has opened a new door to the "war of car involution." Scenario-based car building is becoming an important theme in the development of the automotive industry. Especially with the advent of the intelligent wave, for a new generation of consumers, the car is no longer limited to travel tools, but increasingly becomes the "third space" after the home and the office.
As the first car company in the industry to invest heavily in the connection of research scenarios, target groups and technical solutions, BAIC Blue Valley has continued to pursue the path of "scene-based car building" and successfully achieved "overtaking in corners".
On December 27, BAIC Blue Valley's Extreme Fox Automobile launched a pure electric compact SUV, the Extreme Fox α coefficient T5, to further complement the "scene-based car" model matrix. As the fourth new "scene-based car" model launched by the Extreme Fox brand, the Extreme Fox α coefficient T5 focuses on the full-scene needs of young families "both want, want and want".
At the listing event, Dai Kangwei, party secretary and general manager of BAIC New Energy, said: "The JIHU brand originates from Arctic Fox. Keen insight, understanding of user wisdom, and the ultimate pursuit of user experience are the brand spirit of JIHU Automobile. JIHU α coefficient T5 was defined at the time of development as to meet the new quality of life of Chinese families, and to become an all-round guardian of the current lifestyle, pace of life and different stages of life. Therefore, this car must not only satisfy the love and release of'self ', but also satisfy the romance and fun of'us', and also satisfy the warmth and care of'our family '. This is a life stage that is both necessary and necessary, full of happiness and joy, and also carries responsibility and burden."
Extreme Fox α coefficient T5 launched a total of 4 models, the guide price is 15.58 to 199,800 yuan, respectively, 520 AIR model 155,800 yuan, 520 PRO model 163,800 yuan, 520 MAX model 175,800 yuan, 660 MAX model 199,800 yuan. At the same time, Extreme Fox Auto also launched a car purchase rights worth up to 42,000 yuan, including a financial discount worth 10,000 yuan, a lifetime free three electricity quality assurance, charging pile gift and installation.
1. "Scene-based car building" adds a new main force
The official launch of Extreme Fox α coefficient T5 means that the pure electric SUV market has ushered in a strong "competitor". According to reports, Extreme Fox α coefficient T5 focuses on user requests in multiple dimensions such as safety and health, intelligent performance, comfortable space, and leapfrog quality. It has tailor-made this "pure electric SUV for young urban families" for users, redefining the all-round view and luxury quality of the new generation of pure electric SUV family cars.
In terms of space utilization, safety protection, health standards, wind resistance coefficient, quality standards and other dimensions, Extreme Fox α coefficient T5 strives to exceed the industry standard level, which can be called a "super hexagonal product" in the automotive field.
Taking material selection as an example, Extreme Fox α coefficient T5 controls VOCs from the source in cockpit material selection and process design, uses water-based leather and low-VOC, low-odor environmentally friendly materials in "visible places", uses water-based adhesives instead of traditional solvent-based adhesives in "invisible places", and uses water-based liquid damping materials instead of traditional asphalt-based materials on the floor.
In terms of safety, BAIC Blue Valley has defined the Aurora super-energy battery for the Extreme Fox α coefficient T5, and has defined the world's only full-life battery safety design standard and verification system through seven-layer technology upgrades.
Overall, the development standard of Extreme Fox α coefficient T5 is 10 years, 240,000 kilometers of vehicle performance without attenuation, and matching the most stringent test system, its four high test coverage time temperature range is -40-70 ℃, reaching the industry's most stringent level, 110 degrees of temperature difference, more than the global maximum temperature difference of 4 degrees.
With the official launch of Extreme Fox α coefficient T5, we can get a glimpse of BAIC Blue Valley's ambition in "scene-based car building". From Extreme Fox α coefficient S/T Forest Edition, Extreme Fox α coefficient pioneer version, to Extreme Fox Koala, and then to Extreme Fox α coefficient T5, a rich product matrix can meet the individual needs of different users. In the process of continuous segmentation and focus of the track, BAIC Blue Valley's many years of car building precipitation and technology accumulation advantages have become the biggest support for the brand to gain a firm foothold in the fierce market competition. It is also on this basis that Extreme Fox can continuously accelerate the pace of product renewal and continuously enrich and improve the "scene-based car building" model matrix.
Second, focus on building good cars, strong growth in 2023
Thanks to the coverage and expansion of the scene-based model matrix of Extreme Fox Automobile to various market segments, BAIC Blue Valley's sales continued to grow rapidly. Data show that in 2023, BAIC Blue Valley's monthly sales continued to rise, and its subsidiary BAIC New Energy sold a total of 71,357 new cars in the first 11 months of this year, an increase of 76.99% year-on-year.
The continuous increase in sales volume is inseparable from the hard-core quality assurance of automotive products. The Blue Valley Magna high-end intelligent manufacturing base jointly built by BAIC Blue Valley and Magna integrates the practical experience of more than 300 Magna factories around the world, and has the most experienced expert team, quality control system and up to 97% of the production line automation level, providing a leapfrog quality assurance for Jinfu automotive products. It is worth noting that in order to ensure quality, before final delivery, the vehicle has to go through 32 quality inspection processes and 1,400 inspection items to ensure that 100% of vehicle quality problems do not overflow.
In the second half of the new energy vehicle track with endurance and determination, BAIC Blue Valley has enough tenacity and innovation to empower JIHU Auto. The brand told the Blue Whale interviewer, "BAIC Blue Valley has long made high-quality investment in core technology research and development. In the field of Sandian, JIHU has continued to consolidate its core technologies in the fields of Sandian system integration, high-performance motors, power batteries, SiC motor controllers, electronic control safety, intelligent charging, and overcharging. All have reached the advanced level of the industry."
It is undeniable that BAIC Group's 65 years of car building experience and 14 years of development experience in the new energy field have built a solid technical barrier for JIHU Automobile: the IMC architecture independently developed by BAIC Blue Valley is the world's first commercial platform equipped with 5G technology, which can provide protection for undertaking more advanced intelligent driving systems and intelligent cockpit systems; the vehicle verification center with an investment of 2 billion yuan is currently the world's leading technology and the most complete verification content. The electric vehicle professional test and verification center; the self-developed "Jifeng" powertrain is industry-leading in terms of efficiency, power and lightweight, and was awarded the "Top Ten Power".
At the same time, Extreme Fox's channel and service network construction will enter the fast lane, achieving the same improvement in quantity and quality. It is understood that by the end of 2023, Extreme Fox's operating stores will increase to 279, and the number of directly-operated stores is expected to increase to 33, and focus on the core and key markets of first-tier cities such as Beijing, Shanghai, and Guangzhou and Shenzhen. By 2025, Extreme Fox's marketing and service network will cover more than 100 cities and more than 380 outlets.
Driven by "scene-based car building", long-termism will eventually win
In 2023, the competition in the automotive market is already intense, and it will not be easy to break out of the Red Sea.
As the "scene-based" path gradually goes through, JIHU products targeting more accurate people will become an important breakthrough point for BAIC Blue Valley to win market favor. The JIHU brand firmly believes that "this year and next year, JIHU will launch seven new products with the concept of scene-based car building, and gradually realize the complete transformation of product strategy from competitor benchmarking to scene-based application."
According to Jihu's judgment, the younger generation of consumers have more diverse consumption concepts, and homogeneous automotive products can no longer meet their individual needs. "Automotive products will definitely complete the transfer from" product-centric parameter system "to" user-centric experience system "in the near future."
Based on accurate insights, Extreme Fox continues to improve the product matrix to provide consumers with more choices: Koalas provide customized travel solutions for the specific scene needs of parent-child travel groups, Extreme Fox α coefficient S and α coefficient T Forest Edition meet the urban population's yearning for a green lifestyle, α coefficient S pioneer version can be called the ceiling of the high-end intelligent field, and the latest listing α coefficient T5 leads the new era of pure electric car SUV...
Extreme Fox brand told Blue Whale interviewers that this year and next, Extreme Fox will launch seven new products based on the concept of scene building, gradually realizing the complete transformation of product strategy from competitor benchmarking to scene application.
It is worth mentioning that, in addition to fully promoting product iteration and innovation, BAIC Blue Valley has also continued to build car manufacturing Moments, deepened open cooperation, and established strong strategic partnerships with leading partners such as Huawei and Ningde Times to continue to promote the construction of the new energy industry chain. It is reported that BAIC Blue Valley has cooperated with Huawei in the smart choice model, and will launch the first smart choice model in 2024 - the C-class sedan positioned as an executive-level luxury, providing users with a smarter and more high-end driving experience.
As a high-end intelligent electric vehicle brand built by BAIC Blue Valley, JIHU always takes "insight, wisdom, and extreme" as its original intention, and adheres to the long-term belief on the long and difficult road of car building. In order to support the long-term development of JIHU, in the next five years, BAIC will also invest at least 50 billion, focusing on new energy and intelligent fields.
In order to move forward in the brutal new energy market, the only option for automotive brands is to continuously improve their core competitiveness and continue to deepen their product strength. Under the great changes in the automotive industry that have not been seen in a century, perhaps only the long-term advocates represented by BAIC Blue Valley can truly win and hold the steering wheel of steady progress.
