BEIJING, Jan. 2, 2024 - The smartphone market is picking up steam as technology experiences refresh and consumer demand improves. In the past year, the emerging category of folding-screen phones in particular has become an important growth point for the market. According to IDC, the global smartphone market will ship 1.32 billion units in 2020, and it is expected that by 2025, the global smartphone market will ship 1.46 billion units. Folding-screen phones are expected to grow to 100 million units.
Although it is a new category, folding screen mobile phones are a highly competitive market. Major manufacturers are constantly introducing new products in order to seek quick breakthroughs and achieve breakthroughs. In this competition, Samsung has been at the forefront with its Galaxy Z Fold series. Take Samsung's fifth-generation folding screen flagship Galaxy Z Fold5 as an example. The machine not only broke through again in design, but also achieved a comprehensive upgrade in performance, functionality and experience, redefining the flagship experience of folding screen mobile phones.
The core of a folding screen mobile phone lies in its foldable screen, so solving the durability and reliability of the screen after multiple folds is the basic guarantee of the experience. At the same time, the body structure of a folding screen mobile phone is quite different from that of a traditional mobile phone. How to ensure the stability, impact resistance and lightweight of the body is particularly important, and this is also a major indicator for users to buy a folding screen mobile phone.
The Galaxy Z Fold5 inherits the excellent genes of the Samsung Galaxy Z series, such as armored aluminum body, IPX8 waterproof design, multi-angle rotary stop, etc., and based on the optimized hinge structure of the previous generation, Samsung has once again developed a new generation of ultra-closed Seiko hinges, which has effectively controlled the overall weight of the Galaxy Z Fold5, making it a step closer to lightness and thinness. The whole machine weighs only 253g, and the unfolded thickness is only 6.1mm. The light and comfortable feel is comparable to that of a straight flagship, with the convenience of stripping out.
Not only that, but thanks to the new hinge technology and upgraded screen structure, the durability and impact resistance of the Samsung Galaxy Z Fold5 have also been further improved. The machine folds more than 700,000 times and has a strong anti-drop ability. At the same time, this outstanding performance has also been recognized by Thiel Labs and awarded the first "high-performance folding screen phone" excellent certification.
In order to allow users to enjoy a smooth folding large screen experience in all scenarios, the Samsung Galaxy Z Fold5 is not only equipped with an upgraded second-generation dynamic AMOLED screen, but also the second-generation Snapdragon 8 mobile platform (for Galaxy) blessing. The former not only can be delicate, gorgeous, sharp and vivid image quality and smooth experience, but also has a peak brightness of up to 1750 nits, and is not afraid of outdoor strong light, so that the display effect is always clear and bright; the latter has greatly improved graphics ability and ultra-fast running speed, which can cope with complex multi-tasking and high-load large-scale games, so that users do not need to worry about card problems during use.
Relevant data show that horizontal folding screen mobile phones are more popular with users, the reason is that it provides users with a more diverse experience and meets the continuous upgrading of users' needs for mobile phone use. And whether it is large-screen application expansion, ecological construction or potential digging, Samsung has always been at the forefront of the industry, playing the role of a leader.
As the pioneer of the "no spin stop, no fold" experience, Samsung's vertical interaction mode on the Galaxy Z Fold5 is more perfect. In the video and office scenes, users only need to rotate the phone to the right angle, they can completely free their hands and get an unfettered experience. In the entertainment scene, Samsung has brought an upgraded vertical interactive trackpad function. Without interrupting the video playback progress, users can use the virtual trackpad in the other half of the screen to fast forward, fast rewind, and adjust the volume and screen brightness. These innovative interaction patterns undoubtedly break the inherent framework of traditional straight-board mobile phones, and are a deep excavation and satisfaction for user requests.
In addition, the mobile productivity of the Samsung Galaxy Z Fold5 has been improved again, bringing users an efficient office experience that breaks boundaries. On the basis of the deep adaptation of the large screen, the Samsung Galaxy Z Fold5 has greatly improved the multi-tasking ability of the mobile phone through the bottom action sheet of the PC-like layout, split-screen view, collaborative editing and drag and drop with both hands. At the same time, Samsung has carried out more in-depth cooperation with partners to fully integrate Samsung's iconic experience into the folding ecosystem. For example, WPS not only supports the S Pen, but also integrates the handwriting and text-to-text ability of the S Pen, allowing users to be more flexible and efficient when handling work tasks.
Samsung has always taken the large screen as the core, and through in-depth software and hardware innovation in the scene, it is committed to creating a more extreme and diverse interactive experience. This concept has been further sublimated in the Galaxy Z Fold5. With its unique folding design, high-performance hardware configuration and rich functions, the concept of one-screen multi-purpose has been led by Samsung again, becoming a new model for the development and change of the industry.00
