Beijing, December 27, 2023 - On November 8, Buycar learned that the Roewe D7 family was officially listed, priced between 125,800 yuan and 176,800 yuan, and the listed equity price range was 121,800 - 170,800 yuan. As the first model under Roewe's new energy strategy, it is also the pioneering work of the "D family". Roewe D7 strives for the title of "national car" in the new era with a new attitude.
When it comes to Roewe, what can you think of? Nowadays, the hot smart car has entered thousands of households, but when it comes to the pioneer of China's Internet car, Roewe RX5 does its part. As early as 2016, Roewe RX5, which focuses on "Internet + car", set off a "software-defined car" trend. In 2017, Roewe Ei5, which focuses on the positioning of pure electric Internet SUV, entered the market. Today, Roewe Ei5 still shuttles through the streets and alleys of China with its fashionable style. Even the NIO ET5T, which is known as the "most beautiful pure electric station wagon", has to call it a senior, and has to admire Roewe's advanced strategic vision.
At present, the competition for new energy vehicles is intensifying, but Roewe's steady pace is unexpected to the outside world. Roewe, which has been accumulating for a long time, has come up with the latest "sharp sword" D7 family. After precipitation, Roewe certainly wants to get a share of the market. The Roewe D7 family, which includes the DMH hybrid version and the EV electric version, is the seed of the brand's hope.
From the styling point of view, the Roewe D7 family interprets the brand's latest understanding of new energy models in the design language of "technological elegance and aesthetics". The Roewe D7 EV adopts a closed front face design, which is relatively simple as a whole, while the front face of the Roewe D7 DMH adopts an outward extension design, and the front grille rises to both sides, which is still very different from the D7 EV version.
Thanks to the integration advantages of the new energy exclusive Nebula platform, both Roewe D7 models use a smooth and stretched line design, with a slightly slippery back rear shape to make the vehicle have a good visual aesthetic, but also let the vehicle drag coefficient is low 0.23Cd. In terms of size, the length, width and height of the Roewe D7 EV version are 4890/1872/1510mm respectively, and the length, width and height of the Roewe D7 DMH version are 4890/1890/1510mm respectively, and the wheelbase is 2810mm. Come to the car, the Roewe D7 family is equipped with the Yunsu cockpit and the newly upgraded Zebra Zhixing car system. The Yunsu cockpit relies on the design elements of the integrated dual screen, ergonomic seats, and large area of suede material to provide users with a high-level and comfortable driving experience. The new Zebra Zhixing system has significant other AI voice, which supports multi-lingual and diverse voice replies. In addition, the new car system supports the seamless flow of mobile phone and car information. For example, the Roewe D7 EV provides 2 types of Ningde zero-fuel Rubik's Cube batteries, corresponding to CLTC cruising range of 510 kilometers and 610 kilometers respectively. The new car adopts VGA six-in-one motor, with a maximum power of 155 kilowatts and a 100-kilometer acceleration time of 6.5 seconds. On the suspension, Roewe D7 EV adopts a front McPherson + rear five-link suspension combination. Roewe D7 DMH is equipped with a 1.5L hybrid dedicated engine, a P1 + P3 dual motor layout and a hybrid transmission. The battery capacity reaches 21.4 kWh, the CLTC pure electric cruising range is 125 kilometers, and the CLTC comprehensive cruising range is as high as 1400 kilometers.
Roewe, which has been dormant for a long time, is finally working hard and coming prepared. The Roewe D7 family is targeting the 100,000-200,000 yuan range, and they are just the "vanguard" of Roewe's new energy market. According to the plan, Roewe plans to launch 8 pure electric and plug-in hybrid models by 2025 to meet the new car needs of the mainstream market and mainstream people. According to the official introduction of Roewe, combining the rich experience and technology of SAIC Group, Roewe has established a "five countries and six places" R & D layout, including two R & D bases in Shanghai and Nanjing, two global design centers in London and Tokyo, and two overseas innovation centers in Silicon Valley and Tel Aviv.
From the price point of view, the Roewe D7 family is sold at 125,800 yuan to let everyone see the sincerity. As a new model, the Roewe D7 family has a standard medium-sized car body, but the price has dropped to the mainstream A-class car market. In the future, the Roewe D7 double car will face the competition of Changan Qiyuan A07, Deep Blue SL03, and BYD Seal. It is reported that the first SUV model of the Roewe D family is expected to be officially unveiled within the year. In 2024, it will be successively deployed in MPV, hybrid SUV and other fields. Roewe, which holds core technologies in many fields, is accelerating the layout of new energy vehicle tracks. Whether various products can meet the new vehicle needs of the mainstream market is the focus of our observation.
