/PRCWT/Jiaxing, December 13, 2023 - On December 6-7, the GQ Annual Person of the Year (MOTY), sponsored by GQ, was held in Puyuan Fashion Town, Jiaxing, Zhejiang Province. Here gathered Tang style and Song rhyme, to reproduce the history of "Jiahe giant town, sound of four states" known for the bustling scene. The theme of this year's GQ Person of the Year is "Out of Time", which means to withdraw from the busy timeline and step into the peaceful and self-consistent self. Leading figures from all walks of life are invited to attend, return to the "Pu" in the quiet power, explore the relaxation of life, and build the true nature of nature.
Earlier, "GQ" has released the 2023 annual people list. Influential Actor of the Year Fei Xiang, Entertainer of the Year Yang Mi, Athlete of the Year Ma Long, Singer of the Year Li Ronghao, Young Actor of the Year Wu Lei, Designer of the Year Brunello Cucinelli, makeup artist of the Year Charlotte Tilbury, crossover Artist of the Year Dong Jie, Young Artist of the Year Liu Jiayu, Crossover Artist of the Year Wang Lingchen, The annual TV production team "China Qitan", the annual sports new force Zhang Zhizhen, the annual living family Li Xingxing, and the annual director Xin Shuang together collage a corner of The Times with the experience of "flow". As the most important brand IP of GQ, GQ Person of the Year has been held for 14 consecutive years. Over the past 14 years, GQ has not only recorded the achievements of leaders in various industries, but also explored the changes of times and values from their charm.
This year, the "GQ" creative concept has been upgraded. Before the opening of the grand ceremony, Taobao Live Broadcast, the partner of this exclusive live broadcast platform, jointly opened an innovative warm-up live broadcast activity, and aroused the curiosity of the public through innovative live content on multiple themes such as "Rocco Insomnia", "Star dressing room" and "Red carpet Conference". The debut of Taobao, presented by GQ editorial director Rocco Liu Chong, was viewed more than 1.5 million times. The main event of the red carpet live every year, also brought the audience a colorful red carpet extravaganza. This series of live broadcast innovation is also another far-sighted and pioneering exploration of GQ's diversified content expression.
In order to let the invited guests fully feel the relaxation of life in the 2-day activity, "GQ" cooperated with many partners to build Puyuan, a "Chinese fashion ancient Town" that integrates sightseeing, leisure, business exhibition, fashion culture and other tourism formats, into a quiet luxury town - GQ Town. Let people immerse themselves in the relaxation outside of time.
Here, guests can walk into GQ Salon, under the "guidance" of one-door hair styling partner Schwarzko, enjoy the retro aesthetics of the 1930s, feel the style collision of time travel, and experience the aesthetic journey outside of time; Or come to the carefree decompression supermarket jointly created by GQ and Air Crisp, a unique snack sponsor, to relax in the delicious experience of easy shopping, delicious and good shooting; You can also recharge your batteries at GQ Bistro and enjoy an afternoon tea from Swisse PLUS, your exclusive high-end nutrition partner. There are also specially created art installations scattered everywhere in GQ Town: Mr.Rose, created by French national treasure artist Philippe Katerine, is like a huge surrealist pink bubble gum that crashes into the Sufang Zen Garden; "Hello" and "It's so Good to Meet You 02" of Qiaoqiao Rabbit series created by Ken Lee, a new generation of Chinese visual artist, are also in the water red carpet area and brand street, waiting to meet people who can read it; The work "The Gate of the Unknown World" created by Peng Jiayuan, a young Chinese new media artist, stands in the photo shooting area, leaving a derivative virtual character file generated by AI in real time for participants. After a taste of the arts, head to the GQ Lounge for a drink, where you can not only taste the special Scotch whisky from unique spirits partner Johnnie Walker, but also meet many interesting souls. This event is more special to thank the chief fashion social platform Weibo fashion, to convey the relaxation and beauty of GQ Town.
In addition to the relaxed atmosphere of life, "GQ" also prepared two ideological feasts for the guests. Actors Duan Yihong and Zhang Xincheng, artist Liu Jiayu and designer Brunello Cucinelli discussed the theme of "What is the ideal job" on the 6th, and gave many insights on how to balance survival and development, and the link between work and life. On the 7th, "GQ" and the chief partner FAW Audi on the theme of "what is a good life", the collision of ideas invited well-known actors Zhang Junning and Wang Yang, the chairman and CEO of Yuanwang Technology Xie Rudong, cross-field artist Wang Lingchen, under the chairing of "GQ" report director Jin Jin, several parties to discuss the definition of a good life. Discover the way to a better life.
As the highlight of GQ's Annual Person of the Year ceremony, this year's red carpet broadcast is also unique. Relying on the unique water village environment and quiet atmosphere, GQ has created an unprecedented amphibious red carpet form. Guests walked around Puyuan Fashion Town on the red carpet of the integration of water and land, and felt the relaxation of life and the unique charm of the town on the antique town road and the picturesque waterway. At the same time, rapper Tizzy T(Xie Ruitao), musician Zhu Jingxi, singer Bo Yuan, young singer/dancer Liu Yu, four have performed their singles, adding vitality and infinite charm to the red carpet live broadcast.
This time, "GQ" created an immersive quiet luxury award ceremony through the simple way. With singer Li Ronghao's passionate "Li Bai", actor Zhang Xincheng's song rendition of "Slowly like you", singer Karen Mok's classic song "Love + Hiroshima Love + If there is no You", under the support of the semi-surround stage screen, it seems to open a wonderful entrance for the guests, bringing them into a world full of surprises and creativity. Pushing the atmosphere of the award ceremony to the peak again and again. Through the sharing of each person of the year, the on-site guests followed their footsteps and immersed themselves in the spirit and power of the role models.
As the lead partner, FAW Audi has also demonstrated the spiritual strength across time to explore evolution and embrace change. Whether it is the luxury pure electric SUV Audi Q4 e-tron, or the luxury pure electric GT sports car Audi e-tron GT, they all integrate the cutting-edge technology and functional design concept of the leading industry, integrating aesthetics, performance and practicality, to create a beautiful pure electric travel experience for pioneer users.
There is no doubt that this year's GQ Person of the Year ceremony once again reflects the leading position of GQ in creative ability, highlighting its unremitting exploration and pursuit in creativity, aesthetics and cutting-edge thinking. In the future, GQ will continue to strive to discover and respect those pioneers with unique ideas and creativity, grasp the pulse of The Times, provide reference and inspiration for people from all walks of life, and inject more courage, innovation and wisdom into our future.
