/PRCWT/Beijing, November 30, 2023 - Today, the most important industry market is new energy vehicles, and major car companies are more focused on intensive cultivation. Among them, the practice of building cars based on actual travel scenarios is considered by professionals to be an effective path, and even a weapon to fully meet the individual needs of users. Of course, this also requires car companies to have a keen insight into user needs and the ability to deeply cultivate market segments.
From the L9, which focuses on the family travel scene, to the U8, which is positioned as a top off-road vehicle with a price exceeding one million yuan... More and more car companies have found that only by deeply studying consumers' car scenes, understanding the core needs of different consumer groups, and responding quickly to meet them, and realizing scenario-based car manufacturing can they find their own place in the fierce market competition.
Regarding the scene of car manufacturing, BAIC new energy layout is the earliest, and it has gone the farthest. The polar Fox Koala, launched by its subsidiary Polar Fox Automobile, has been positioned as "the world's first intelligent parent-child car", and has achieved "double harvest" in sales and reputation after listing. Polar Fox Kaola is the practitioner and beneficiary of the concept of scene car building.
What moves does the polar fox Koala use? Let my mother so heart
On September 20, the polar fox Koala was officially launched, and a total of four configuration models were launched, with an official guidance price of 131,800 yuan to 169,800 yuan.
As the "world's first intelligent parent-child car", polar Fox Koala has successfully created a new track in the new energy vehicle market. Baic New Energy has thoroughly studied the needs of parent-child travel vehicles by deeply studying the travel scenes of the post-90s and post-95s "new self-determined mothers" groups, and taking the lead in responding to the group standards of "mother-child friendly cars" in the product definition.
From vehicle safety performance to in-vehicle respiratory health index; From the health of infants and young children in the car to the comfort and convenience of parent-child travel... In order to solve the problem of "traveling with children" in a one-stop shop, BAIC New Energy began from the first step of the car scene, and concentrated on studying every pain point of new energy vehicles in the past, combing out the multi-level needs of users, and not letting go of every detail.
The product team of the car has visited more than 5,000 mothers, and after in-depth communication, the system took stock of various scenes encountered in the process of parent-child travel. In the end, the product team listed more than 200 "travel with children" pain point wish list, and in the process of product development to solve one by one, which created the world's first intelligent family car - polar fox Koala.
Studies have shown that with the change of family structure and the increase of female consumption power, the demand for parent-child travel scenes is becoming more diversified, and it is not uncommon for "treasure mothers" to drive their children alone. Some industry experts said that in the previous new energy vehicle market, brands and products that can stand in the perspective of female users with children to create targeted and differentiated car experience are rare.
From this point of view, the appearance of the polar fox Kola can be said to be targeted. Because it solves the deep-seated needs of parent-child groups for health, comfort, convenience and safety, it has triggered a high market heat once it has appeared.
Accurate benchmarking demand, so that the polar fox expansion "fast and stable"
As a user, who is also a "post-90s treasure mother" said: "There is no small matter concerning children, thank Koala for providing a systematic solution to create a parent-child mobile space with temperature."
Polar fox Koala successfully opened up a new track for parent-child travel, verifying the feasibility of the concept of scene car, such a heartwarming story is obviously more than one. Under the guidance of the concept of scene building, Polar Fox Automobile continues to move forward through "a good car + subdivided crowd experience solution", and is expected to continue to open up new tracks.
After a deep insight into the urban population's pursuit of the natural environment, yearning for a green lifestyle and other trends, polar Fox will turn the new car into a "forest" third space, and the polar Fox Alpha S Forest version and Alpha T Forest version, which were launched in June this year, are its representative works.
These two forest models not only have advanced technology configuration, excellent power performance, safety comparable to the road "armored vehicle", but also provide a unique forest oxygen bar cabin mode. Even in the busy streets with a fast pace and some depression, users can experience fresh and comfortable like being in an oxygen-rich forest as long as they sit in the car.
After opening the "Forest oxygen bar" mode, the polar Fox Alpha S and Alpha T forest version of the car will show the forest picture, and the pleasant sound of the forest will sound in the car. It is worth mentioning that after the treatment of PM2.5+CN95 anti-bacterial filter, the PM2.5 of the air in the car can be reduced to less than 15 in 8 minutes. At the same time, the concentration of negative oxygen ions in the vehicle "forest oxygen bar" can reach 100,000 /cm³, so that users can enjoy pleasant air no matter where they are.
With the good air in the car, it is the "SPA" function of the polar Fox Alpha S and Alpha T Forest version. The front and rear seats of the vehicle are equipped with massage function, and there are 24 modes to choose from. In addition, the seat heating and ventilation functions will naturally not be absent.
Under the guidance of the concept of scene building, the polar Fox product matrix continues to improve, and the brand image accelerates renewal.
On October 9 this year, BAIC Blue Valley's polar Fox car and Ben Omir Holding Group Co., Ltd. from the UAE signed a cooperation agreement, the two sides plan to jointly explore the United Arab Emirates and Saudi Arabia's two major Middle East markets, polar Fox brand will become the main product of the sea. According to the agreement signed by the two parties, the Ben Omir Group will purchase the polar Fox model to complete the certification in the Bay area, develop the emergency call system in the Bay and verify the adaptability of the high temperature environment, so as to prepare for the formal introduction of Polar Fox automotive products.
At the just-concluded 2023 Guangzhou International Auto Show, the polar Fox Alpha T5, which is the highlight of "all-round and all-excellent family car", completed its debut, which is positioned as a "straight-A student super pure electric SUV", focusing on urban young family travel problems, and will be listed in anticipation. Another polar Fox pure electric coupe is also expected to be launched in 2024.
As the "new four modernizations" of automobiles have entered the second half of the competition, "intelligent" and "electrification" are subverting the entire automobile market, and automobile consumers are more mature and rational. More importantly, based on new technologies such as big data and artificial intelligence, car companies can more accurately identify segments of the population and demand analysis. In this way, the traditional subdivision method based on body size and dynamic performance has failed, and the scene car building can better help the car enterprise have a target, and provide users with a more obvious experience at the same price.
