/PRCWT/Guangzhou, November 28, 2023 - In 1976, VISION STREET WEAR brand was born in the wave of skateboarding in Southern California. With the spirit of skateboarding culture as the brand gene, it shaped street fashion and created a unique "VISION" street style.
In the early 1990s, street skateboarding also gradually emerged. Skaters began performing tricks on city streets and finding terrain, laying the groundwork for the development of street skateboarding. By the end of the 1990s, skateboarding had achieved significant development in many aspects such as technology, culture, competition and fashion, which had a profound impact on the overall development of skateboarding.
At the same time, skateboard fashion also further evolved in the 1990s, and the aesthetic changes of skateboard culture also quietly unfolded at this time, loose pants, skateboard shoes with larger outline, and iconic skateboard brand patterns have become fashion symbols of skateboard culture.
In the late 1990s, as the new millennium approached, people began to pay more attention to technological development, social and cultural evolution, and globalization as the beginning of a new era.
In this new millennium wave, VISION FOOTWEAR also launched the brand image of VISION Footwear, whose LOGO is presented in the form of a four-pointed star consisting of the word "double V", as if an EYE, also known as eye-V, is VISION's way of expressing the aesthetic trend of the millennium.
At the same time, VISION FOOTWEAR launched a series of "bread" shoes with a larger silhouette, including the 2001 launch of the model MC-503 skateboard shoes, which was also in cooperation with the top skaters in the world vertical skateboarding competition, launched a skater signature. As the bread shoe type with the strongest support in skateboarding shoes, its performance can be said to be commendable in both skateboarding scenes and street wear.
Today, VISION once again draws from the millennial design language of the brand from the MC-503 shoe model to launch a new skateboard shoe Savvy, which pays tribute to the skateboarding culture at the beginning of this century.
Savvy is the first shoe in the VISION line to use the cold-stick outsole process, bringing the millennial "bread" shoe back to the public with VISION's historic design language.
Classic black & White Raw glue/Darth Vader
Cantaloupe yellow green/milkshake powder/Clown purple
In addition to the six color schemes, Savvy has also brought a limited color scheme for Christmas, limited to 800 pairs.
The key parts of the toe and heel are made of anti-fur with high wear resistance.
The surface of the toe is made of lychee grain leather, and the side and tongue are made of cowhide, which enriches the design level of the upper.
In order to allow air permeability, the shoe head skin is specially designed with pores.
The side of the padded mesh shoes is fixed by the car line, breathable and improves the wearing comfort. The classic swirl weave logo embellishes the details of the outer waist, enriching the overall visual level.
V-shaped TPU eye buckle replaces the top shoelace buckle, improving the tension and strength of the eye buckle.
The VISION Classic FOOTWEAR Double V logo, created in 2000, first appeared on shoes 20 years later with vintage details.
The heel adopts the fine oil stamping process, marking the historical pattern of VSW abbreviation. The connection between the upper and the outsole is made of thick needle thread, which effectively avoids the opening of the sole due to intense exercise. The heel part is made of TPU material to improve the wearing protection. Tongue fixing mode with inner elastic strap fixing tongue, not easy to run off. At the mouth and tongue of the shoe, BK cloth is used to wrap thick foam, supporting the overall shoe shape, reducing the risk of sprain during exercise, and making the foot feel comfortable and protective.
VISION classic integrated molding PU insole, good support, cushioning performance, good resilience.
The rubber outsole grain incorporates the brand's signature "V"
Enhance the wear resistance of rubber material on the sole, toe and heel of the foot according to ergonomics.
Pull out double open shoe box
In keeping with the millennial design language, VISION STREET WEAR's new skateboard shoe collection Savvy is about to launch, giving street skateboarding culture and fashion lovers a new choice to play with the retro, the classic rebirth, or the "V" kid.
